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  1. Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton.Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics, the Environment and Responsibility 18 (3):209-223.
    This article investigates conceptual and strategic relationships between corporate identity, organizational identity and ethics, utilizing the Benetton Corporation as an illustrative case study. Although much attention has been given to visual aspects of Benetton's renowned ethical brand building efforts, few studies have looked at how Benetton's employees, retail environments and trade events express ethical aspects of their well-known corporate identity. A multi-method case study, including interviews at retail outlets and trade events, sheds light on several important yet under-studied components of (...)
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    Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton.Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics: A European Review 18 (3):209-223.
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    Corporate Communication, Ethics, and Identity.Janet Borgerson, Jonathan Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics - A European Review 18 (3):209-223.
    This article investigates conceptual and strategic relationships between corporate identity, organizational identity and ethics, utilizing the Benetton Corporation as an illustrative case study. Although much attention has been given to visual aspects of Benetton's renowned ethical brand building efforts, few studies have looked at how Benetton's employees, retail environments, and trade events express ethical aspects of their well-known corporate identity. Operational identity emerged as a useful complement to models of corporate identity. A multi-method case study, including interviews at retail outlets (...)
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