1. The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade.Gavin Fridell - 2009 - Journal of Business Ethics 86 (S1):81 - 95.
    This paper provides an analysis of the fair trade network in the North through a comparative assessment of two distinctly different fair trade certified roasters: Planet Bean, a worker-owned co-operative in Guelph, Ontario; and Starbucks Coffee Company, the world's largest specialty roaster. The two organizations are assessed on the basis of their distinct visions of the fair trade mission and their understandings of "consumer sovereignty". It is concluded that the objectives of Planet Bean are more compatible with the moral mission (...)
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  2. Fair-Trade Coffee and Commodity Fetishism: The Limits of Market-Driven Social Justice.Gavin Fridell - 2007 - Historical Materialism 15 (4):79-104.
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    The University and the Moral Imperative of Fair Trade Coffee.Gavin Fridell - 2004 - Journal of Academic Ethics 2 (1):141-159.
    This paper examines the relationship between the university and fair trade coffee campaigns in North America. In recent years, fair trade coffee sales internationally have increased substantially but have still not grown large enough to meet the needs of fair trade producers in the South. In consequence, fair trade activists have sought to expand the market by pressuring public institutions to adopt fair trade purchasing policies. In North America, the university has emerged as a central focus of fair trade coffee (...)
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