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George G. Brenkert [66]George Gilbert Brenkert [1]
  1. Marketing Ethics.George G. Brenkert - 2008 - Blackwell.
    Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection (...)
     
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  2.  80
    Trust, Morality and International Business.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (2):293-317.
    This paper argues that trust is one of the crucial bases for an international business morality. To defend this claim, it identifies three prominent senses of trust in the current literature and defends one of them, viz., what I term the “Attitudinal view.” Three differentcontexts in which such trust plays a role in business relationships are then described, as well as the conditions for the specific kinds ofAttitudinal trust which appear in those contexts. Difficulties for the international development of these (...)
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  3.  69
    The Limits and Prospects of Business Ethics.George G. Brenkert - 2010 - Business Ethics Quarterly 20 (4):703-709.
    Business ethics has made important strides over the past decades, but it has also suffered significant failures as witnessed by the long line of business scandals in the past half century. This paper discusses different forms that business ethics has taken in relation to the goal of businesses acting ethically. In the end, it maintains that a major challenge current business ethics faces is the lack of an account of business organizations as they ethically develop and change both individually and (...)
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  4.  67
    Marx's Ethics of Freedom.George G. Brenkert - 1983 - Routledge and Kegan Paul.
  5. Whistle-Blowing, Moral Integrity, and Organizational Ethics.George G. Brenkert - 2010 - In George G. Brenkert & Tom L. Beauchamp (eds.), The Oxford Handbook of Business Ethics. Oxford University Press.
     
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  6.  88
    Entrepreneurship, Ethics, and the Good Society.George G. Brenkert - 2002 - The Ruffin Series of the Society for Business Ethics 2002:5-43.
    This paper considers some of the crucial conceptual and ethical aspects of entrepreneurship. First, I discuss some of the well-known difficulties of identifying what is “entrepreneurship.” I then propose a notion of entrepreneurship that may usefully serve as the focus of studies of the ethics of entrepreneurship.Second, though ethical questions regarding entrepreneurship occur at the micro, meso and macro levels, this paper focuses on the macro-ethical aspects of entrepreneurship. Three main clusters of ethical problems regarding entrepreneurship arise at this level. (...)
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  7.  54
    Freedom, Participation and Corporations: The Issue of Corporate Democracy.George G. Brenkert - 1992 - Business Ethics Quarterly 2 (3):251-269.
    The freedom of employees within large corporations has been the topic of considerable attention. Various discussions have invoked utilitarian appeals, social contract arguments, rights to meaningful jobs and analogies between corporations and state government. After briefly reviewing and rejecting these approaches, this paper contends that the legitimate exercise of corporate authority requires its accountability to a relevant group. It is then argued that the rnost relevant group are the employees over whom such power is exercised and that the form such (...)
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  8. Marketing and the Vulnerable.George G. Brenkert - 1998 - The Ruffin Series of the Society for Business Ethics 1998:7-20.
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  9.  60
    Trust, Business and Business Ethics: An Introduction.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (2):195-203.
  10.  30
    Private Corporations and Public Welfare.George G. Brenkert - 1992 - Public Affairs Quarterly 6 (2):155-168.
  11.  10
    The Social Philosophy of Adam Smith.George G. Brenkert - 1976 - Philosophical Review 85 (3):401-404.
  12.  41
    Privacy, Polygraphs and Work.George G. Brenkert - 1981 - Business and Professional Ethics Journal 1 (1):19-35.
  13.  65
    The Oxford Handbook of Business Ethics: 1750 to the Present.George G. Brenkert & Tom L. Beauchamp (eds.) - 2009 - Oxford University Press.
    This handbook is a comprehensive treatment of business ethics from a philosophical approach.
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  14. Self-Ownership, Freedom, and Autonomy.George G. Brenkert - 1998 - The Journal of Ethics 2 (1):27-55.
    The libertarian view of freedom has attracted considerable attention in the past three decades. It has also been subjected to numerous criticisms regarding its nature and effects on society. G. A. Cohen''s recent book, Self-Ownership, Freedom and Equality, continues this attack by linking libertarian views on freedom to their view of self-ownership. This paper formulates and evaluates Cohen''s major arguments against libertarian freedom and self-ownership. It contends that his arguments against the libertarian rights definition of freedom are inadequate and need (...)
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  15.  39
    Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (1):1-18.
    PowerMaster was a malt liquor which Heileman Brewing Company sought to market to inner-city blacks in the early 1990s. Due to widespread opposition, Heileman ceased its marketing of PowerMaster. This paper begins by exploring the moral objections of moral illusion, moral insensitivity and unfair advantage brought against Heileman’s marketing campaign. Within the current market system, it is argued that none of these criticism was clearly justified. Heileman might plausibly claim it was fulfilling its individual moralresponsibilities.Instead, Heileman’s marketing program must be (...)
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  16.  45
    ISCT, Hypernorms, and Business: A Reinterpretation.George G. Brenkert - 2009 - Journal of Business Ethics 88 (S4):645 - 658.
    Numerous universal standards have been proposed to provide ethical guidance for the actions of business. The result has been a confusing mix of standards and their defenses. Thus, there is widespread recognition that business requires a common framework to provide ethical guidance. One of the most prominent conceptual frameworks recently offered, which addresses issues of international business ethics, is that of integrative social contracts theory (ISCT) developed by Thomas Donaldson and Thomas Dunfee. By integrating normative and empirical matters, and drawing (...)
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  17.  31
    The Environment, The Moralist, The Corporation and Its Culture.George G. Brenkert - 1995 - Business Ethics Quarterly 5 (4):675-697.
    Contemporary society faces a wide range of environmental problems. In what ways might business be part of the solution, rather than the problem? The Moralist Model is one general response. It tends to focus on particular corporations which it treats as moral agents operating within our common moral system. As a consequence, it claims that, with various (usually modest) changes, corporations may become environmentally responsible.This paper contends, on the contrary, that business has its own special “ethics,” which relates not simply (...)
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  18.  10
    Competing with Integrity in International Business.George G. Brenkert - 1999 - Journal of Business Ethics 22 (4):341-343.
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  19.  12
    Social Products Liability: The Case of the Firearms Manufacturers.George G. Brenkert - 2000 - Business Ethics Quarterly 10 (1):21-32.
    One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...)
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  20.  24
    Social Products Liability: The Case of the Firearms Manufacturers.George G. Brenkert - 2000 - Business Ethics Quarterly 10 (1):21-32.
    One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...)
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  21. Freedom and Private Property in Marx.George G. Brenkert - 1979 - Philosophy and Public Affairs 8 (2):122-147.
  22.  46
    Cohen on Proletarian Unfreedom.George G. Brenkert - 1985 - Philosophy and Public Affairs 14 (1):91-98.
  23.  36
    Can We Afford International Human Rights?George G. Brenkert - 1992 - Journal of Business Ethics 11 (7):515 - 521.
    In a recent important book,The Ethics of International Business, Tom Donaldson argues that multinational corporations (as well as individuals and nationstates) must, at a minimum, respect international human rights. For a purported right to be such a fundamental right it must satisfy three conditions. Donaldson calls the third condition the fairness-affordability condition. The affordability part of this condition holds that moral agents must be capable of paying for the burdens and responsibilities that a proposed human right would impose. If this (...)
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  24.  8
    Entrepreneurship, Ethics, and the Good Society.George G. Brenkert - 2002 - The Ruffin Series of the Society for Business Ethics 3:5-43.
    This paper considers some of the crucial conceptual and ethical aspects of entrepreneurship. First, I discuss some of the well-known difficulties of identifying what is “entrepreneurship.” I then propose a notion of entrepreneurship that may usefully serve as the focus of studies of the ethics of entrepreneurship.Second, though ethical questions regarding entrepreneurship occur at the micro, meso and macro levels, this paper focuses on the macro-ethical aspects of entrepreneurship. Three main clusters of ethical problems regarding entrepreneurship arise at this level. (...)
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  25.  8
    Marketing and the Vulnerable.George G. Brenkert - 1998 - The Ruffin Series of the Society for Business Ethics 1:7-20.
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  26.  7
    Karl Marx's Philosophy of Man.George G. Brenkert & John Plamenatz - 1977 - Philosophical Review 86 (4):585.
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  27.  68
    Marx and Human Rights.George G. Brenkert - 1986 - Journal of the History of Philosophy 24 (1):55-77.
  28.  2
    Marketing and the Vulnerable.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (S1):7-20.
    Contemporary marketing is commonly characterized by the marketing concept which enjoins marketers to determine the wants and needs of customers and then to try to satisfy them. This view is standardly developed, not surprisingly, in terms of normal or ordinary consumers. Much less frequently is attention given to the vulnerable customers whom marketers also target. Though marketing to normal consumers raises many moral questions, marketing to the vulnerable also raises many moral questions which are deserving of greater attention.This paper has (...)
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  29.  37
    Marketing Trust.George G. Brenkert - 1997 - Business and Professional Ethics Journal 16 (1/2/3):77-98.
  30.  31
    Marx and Utilitarianism.George G. Brenkert - 1975 - Canadian Journal of Philosophy 5 (3):421 - 434.
    The relation of Marx's writings to ethical theory has been viewed in a variety of different ways. Some deny that Marx has or can have any ethical theory at all. Others claim, on the contrary, that underlying Marx's pronouncements lies an implicit ethical theory which we may discern. Amongst this latter group a debate has quietly been taking place of late as to the nature of the ethical theory to which Marx might be said to subscribe. Some, e.g. E. Kamenka, (...)
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  31.  33
    Richard T. Degeorge, Competing with Ingegrity in International Business.George G. Brenkert - 1999 - Journal of Business Ethics 22 (4):341-343.
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  32.  14
    Abstract of Comments: Marx's Critique of Capitalism.George G. Brenkert - 1983 - Noûs 17 (1):72 -.
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  33.  14
    Business Ethics.George G. Brenkert - 1982 - Business and Professional Ethics Journal 2 (1):73-77.
  34.  56
    Business Ethics Quarterly News.George G. Brenkert - 2005 - The Society for Business Ethics Newsletter 15 (3):2-2.
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  35.  20
    BEQ News.George G. Brenkert - 2005 - The Society for Business Ethics Newsletter 15 (5):2-2.
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  36.  13
    Commentary.George G. Brenkert - 1982 - Business and Professional Ethics Journal 2 (1):63-65.
  37. Commentary.George G. Brenkert - 1984 - Business and Professional Ethics Journal 3 (3-4):147-154.
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  38.  22
    Corporate Control of Information: Business and the Freedom of Expression.George G. Brenkert - 2010 - Business and Society Review 115 (1):121-145.
    ABSTRACTControl over information is essential to business. This has become increasingly true in an era in which technological advances have enabled the rapid globalization of business. This article explores the implications of this control of information for freedom of speech and information. Four different situations are considered: censorship of the Internet by search engines albeit at the direction of a government; restrictions on Internet content by Internet Services Providers acting on their own; decisions by retail businesses not to sell various (...)
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  39.  47
    Minutes of the General Business Meeting.George G. Brenkert - 1998 - The Society for Business Ethics Newsletter 9 (2):4-5.
  40. Chapter Three: Product Liability 71.George G. Brenkert - forthcoming - Contemporary Issues in Business Ethics.
     
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  41.  16
    Frankena and Metaethical Absolutism.George G. Brenkert - 1978 - Philosophical Studies 34 (2):153 - 168.
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  42. Kai Nielsen, Marxism and the Moral Point of View: Morality, Ideology, and Historical Materialism Reviewed By.George G. Brenkert - 1990 - Philosophy in Review 10 (2):73-75.
     
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  43.  28
    Marx, Engels, and the Relativity of Morals.George G. Brenkert - 1977 - Studies in East European Thought 17 (3):201-224.
  44.  7
    Marx, Engels, and the Relativity of Morals.George G. Brenkert - 1977 - Studies in Soviet Thought 17 (3):201-224.
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  45. Marx's Ethics of Freedom.George G. Brenkert - 1983 - Studies in Soviet Thought 31 (1):61-63.
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  46. Marketing Trust: Barriers and Bridges.George G. Brenkert - 1997 - Business and Professional Ethics Journal 16 (1/2/3):77-98.
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  47. On Welfare and Rescher.George G. Brenkert - 1976 - Pacific Philosophical Quarterly 57 (3):299.
     
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  48.  32
    Partners, Business and the Environment.George G. Brenkert - 2000 - The Ruffin Series of the Society for Business Ethics 2000:19-22.
  49.  3
    Partners, Business and the Environment: Comments on Merchant’s Partnership Ethics.George G. Brenkert - 2000 - The Ruffin Series of the Society for Business Ethics 2:19-22.
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  50.  18
    Political Freedom.George G. Brenkert - 1991 - Routledge.
    This book examines the underlying theoretical issues concerning the nature of political freedom. Arguing that most previous discussions of such freedom have been too narrowly focused, it explores both conservativism from Edmund Burke to its present resurgence, the radical tradition of Karl Marx, as well as the orthodox liberal model of freedom of John Locke, John Stuart Mill and Isaiah Berlin. _Political Freedom_ argues that these three accounts of political freedom - conservative, liberal and radical - all have internal weaknesses (...)
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