Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection (...) on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency. (shrink)

This paper argues that trust is one of the crucial bases for an international business morality. To defend this claim, it identifies three prominent senses of trust in the current literature and defends one of them, viz., what I term the “Attitudinal view.” Three differentcontexts in which such trust plays a role in business relationships are then described, as well as the conditions for the specific kinds ofAttitudinal trust which appear in those contexts. Difficulties for the international development of these (...) forms of trust are briefly characterized and some of the possible responses are noted. Finally, the paper identifies morally important features of trust and some of their implications for an international business morality. (shrink)

Business ethics has made important strides over the past decades, but it has also suffered significant failures as witnessed by the long line of business scandals in the past half century. This paper discusses different forms that business ethics has taken in relation to the goal of businesses acting ethically. In the end, it maintains that a major challenge current business ethics faces is the lack of an account of business organizations as they ethically develop and change both individually and (...) systemically within social and political conditions. Even if business ethicists can rationally defend what businesses should be doing, unless we can relate this to how businesses can come to operate in those ways, our normative arguments will lack power, persuasiveness, and effectiveness. Only if we are able to provide this analysis will our normative ethics fulfill the practical task it has taken upon itself. (shrink)

This paper considers some of the crucial conceptual and ethical aspects of entrepreneurship. First, I discuss some of the well-known difficulties of identifying what is “entrepreneurship.” I then propose a notion of entrepreneurship that may usefully serve as the focus of studies of the ethics of entrepreneurship.Second, though ethical questions regarding entrepreneurship occur at the micro, meso and macro levels, this paper focuses on the macro-ethical aspects of entrepreneurship. Three main clusters of ethical problems regarding entrepreneurship arise at this level. (...) They have to do with the decentralization, extension and intensification of the economy with which entrepreneurship has been linked. Each of these characteristics is connected with important ethical and value implications for the good society.The aim of this paper is to consider entrepreneurship from a broad perspective, while focusing on (potential) difficulties entrepreneurship raises, rather than the beneficial sides of entrepreneurship. As such, the paper does not seek to provide a complete ethical theory of entrepreneurship, so much as to provide a framework within which further examinations of various ethical and value issues of entrepreneurship might be carried out. (shrink)

The freedom of employees within large corporations has been the topic of considerable attention. Various discussions have invoked utilitarian appeals, social contract arguments, rights to meaningful jobs and analogies between corporations and state government. After briefly reviewing and rejecting these approaches, this paper contends that the legitimate exercise of corporate authority requires its accountability to a relevant group. It is then argued that the rnost relevant group are the employees over whom such power is exercised and that the form such (...) accountability must take is that of recognizing the right of employees to participate in corporate decisions and actions. Recognition of this right to participation, it is contended, constitutes respect for the freedom of corporate employees. (shrink)

This handbook is a comprehensive treatment of business ethics from a philosophical approach.

The libertarian view of freedom has attracted considerable attention in the past three decades. It has also been subjected to numerous criticisms regarding its nature and effects on society. G. A. Cohen''s recent book, Self-Ownership, Freedom and Equality, continues this attack by linking libertarian views on freedom to their view of self-ownership. This paper formulates and evaluates Cohen''s major arguments against libertarian freedom and self-ownership. It contends that his arguments against the libertarian rights definition of freedom are inadequate and need (...) modification. Similarly, Cohen''s defense of restrictions on self-ownership on behalf of autonomy are also found wanting. Finally, I argue that the thesis of self-ownership (whether in its full or partial version) ought to be rejected. (shrink)

PowerMaster was a malt liquor which Heileman Brewing Company sought to market to inner-city blacks in the early 1990s. Due to widespread opposition, Heileman ceased its marketing of PowerMaster. This paper begins by exploring the moral objections of moral illusion, moral insensitivity and unfair advantage brought against Heileman’s marketing campaign. Within the current market system, it is argued that none of these criticism was clearly justified. Heileman might plausibly claim it was fulfilling its individual moralresponsibilities.Instead, Heileman’s marketing program must be (...) viewed as part of a group of marketing programs which all targeted inner-city blacks. It is argued that those marketers who target this particular market segment constitute a group which is collectively responsible for theharms imposed by their products on inner-city blacks. This responsibility is reducible neither to individual responsibility nor to a shared responsibility. It constitutes a dimension of moral responsibility to which marketers must pay attention. (shrink)

Numerous universal standards have been proposed to provide ethical guidance for the actions of business. The result has been a confusing mix of standards and their defenses. Thus, there is widespread recognition that business requires a common framework to provide ethical guidance. One of the most prominent conceptual frameworks recently offered, which addresses issues of international business ethics, is that of integrative social contracts theory (ISCT) developed by Thomas Donaldson and Thomas Dunfee. By integrating normative and empirical matters, and drawing (...) on the concepts of social contracts and hypernorms, ISCT seeks to provide a workable, comprehensive theory of business ethics. In this article I argue that, in fact, ISCT offers two different views of hypemorms and the theoretical structure surrounding them. A Principlist View that understands hypernorms as the most general, universal moral principles that hold moral sway over all microsocial contracts. A Contextualist View is that hypernorms are not special, additional norms, but refer to a certain status that the most general norms or principles of each community achieve that are part of a convergence with the norms of other societies. I maintain that the Contextualist View offers a plausible view of ISCT while avoiding many of the criticisms that have been made against the Principlist interpretation of ISCT. Further, the Contextualist View suggests other areas in which ISCT needs further development, such as in the area of human rights which I also briefly explore. (shrink)

Contemporary society faces a wide range of environmental problems. In what ways might business be part of the solution, rather than the problem? The Moralist Model is one general response. It tends to focus on particular corporations which it treats as moral agents operating within our common moral system. As a consequence, it claims that, with various (usually modest) changes, corporations may become environmentally responsible.This paper contends, on the contrary, that business has its own special “ethics,” which relates not simply (...) to the internal nature of the corporation but also to the corporate (free market) system. Given this special ethics, business cannot in general be environmentally responsible in the manner that the Moralists demand. Instead, more far-reaching changes are needed within corporations and the economic system to promote environmental responsibility. Though the requisite changes are significant, there are forces pushing in the dlrection which the paper identifies. (shrink)

One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...) the manufacturers of products and the consequences of those products, the expanded possibilities for anonymous actions, and the collapse of many customary forms of restraints between both individuals and organizations. As a consequence, I believe, we are in the midst of rethinking and developing new and creative ways of extending our notion of responsibility. (shrink)

One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...) the manufacturers of products and the consequences of those products, the expanded possibilities for anonymous actions, and the collapse of many customary forms of restraints between both individuals and organizations. As a consequence, I believe, we are in the midst of rethinking and developing new and creative ways of extending our notion of responsibility. (shrink)

In a recent important book,The Ethics of International Business, Tom Donaldson argues that multinational corporations (as well as individuals and nationstates) must, at a minimum, respect international human rights. For a purported right to be such a fundamental right it must satisfy three conditions. Donaldson calls the third condition the fairness-affordability condition. The affordability part of this condition holds that moral agents must be capable of paying for the burdens and responsibilities that a proposed human right would impose. If this (...) is impossible, then the purported right is not an international human right.I argue that Donaldson''s affordability condition is subject to four objections which reveal its untenability as one of the conditions upon which identification of international human rights must rest. I offer another way of treating problems of affordability and capability when it comes to such rights that all moral agents must respect. (shrink)

This paper considers some of the crucial conceptual and ethical aspects of entrepreneurship. First, I discuss some of the well-known difficulties of identifying what is “entrepreneurship.” I then propose a notion of entrepreneurship that may usefully serve as the focus of studies of the ethics of entrepreneurship.Second, though ethical questions regarding entrepreneurship occur at the micro, meso and macro levels, this paper focuses on the macro-ethical aspects of entrepreneurship. Three main clusters of ethical problems regarding entrepreneurship arise at this level. (...) They have to do with the decentralization, extension and intensification of the economy with which entrepreneurship has been linked. Each of these characteristics is connected with important ethical and value implications for the good society.The aim of this paper is to consider entrepreneurship from a broad perspective, while focusing on difficulties entrepreneurship raises, rather than the beneficial sides of entrepreneurship. As such, the paper does not seek to provide a complete ethical theory of entrepreneurship, so much as to provide a framework within which further examinations of various ethical and value issues of entrepreneurship might be carried out. (shrink)

Contemporary marketing is commonly characterized by the marketing concept which enjoins marketers to determine the wants and needs of customers and then to try to satisfy them. This view is standardly developed, not surprisingly, in terms of normal or ordinary consumers. Much less frequently is attention given to the vulnerable customers whom marketers also target. Though marketing to normal consumers raises many moral questions, marketing to the vulnerable also raises many moral questions which are deserving of greater attention.This paper has (...) three objectives. First, it explores the notion of vulnerability which a target audience might have. I argue that we must distinguish those who are specially vulnerable from normal individuals, as well as the susceptible and the disadvantaged - two other groups often distinguished in marketing literature. Second, I contend that marketing to the specially vulnerable requires that marketing campaigns be designed to ensure that these individuals are not treated unfairly, and thus possibly harmed. Third, I maintain that marketing programs which violate this preceding injunction are unethical or unscrupulous whether or not those targeted are harmed in some further manner. Accordingly, social control over marketing to the vulnerable cannot simply look to consumer injury as the measure of unfair treatment of the vulnerable. (shrink)

The relation of Marx's writings to ethical theory has been viewed in a variety of different ways. Some deny that Marx has or can have any ethical theory at all. Others claim, on the contrary, that underlying Marx's pronouncements lies an implicit ethical theory which we may discern. Amongst this latter group a debate has quietly been taking place of late as to the nature of the ethical theory to which Marx might be said to subscribe. Some, e.g. E. Kamenka, (...) have maintained that Marx's ethics is non-utilitarian. Others such as A. Schaff, and most recently D. Allen, have argued that in fact, Marx is a utilitarian, though of course Marx did not proclaim himself to be a utilitarian. (shrink)

ABSTRACTControl over information is essential to business. This has become increasingly true in an era in which technological advances have enabled the rapid globalization of business. This article explores the implications of this control of information for freedom of speech and information. Four different situations are considered: censorship of the Internet by search engines albeit at the direction of a government; restrictions on Internet content by Internet Services Providers acting on their own; decisions by retail businesses not to sell various (...) DVDs, CDs, etc. to their customers; and legal suits brought against individuals and groups by businesses seeking to prevent the further spread of information they deem injurious to their products or activities. The paper seeks to sort out the various rights and values involved in these cases, when a business may be justifiably said to be violating individuals' rights to freedom of information, and when customers and citizens do not have justified complaints against business decisions not to provide them with certain information products. (shrink)

This book examines the underlying theoretical issues concerning the nature of political freedom. Arguing that most previous discussions of such freedom have been too narrowly focused, it explores both conservativism from Edmund Burke to its present resurgence, the radical tradition of Karl Marx, as well as the orthodox liberal model of freedom of John Locke, John Stuart Mill and Isaiah Berlin. _Political Freedom_ argues that these three accounts of political freedom - conservative, liberal and radical - all have internal weaknesses (...) which render them unsatisfactory. In the second part of the book George Brenkert develops an alternative theory of political freedom. Using the guiding concept of empowerment, his model explores individual rights, democratic participation in government and workplace, and the need to provide the material and educational resources to allow individuals to effectively exercise their rights to self-determination. It is a clear and bold attack on the view that there is no link between freedom and power. (shrink)