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George G. Brenkert [69]George Gilbert Brenkert [1]
  1. Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.
    Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection (...)
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  2. Mind the Gap! The Challenges and Limits of (Global) Business Ethics.George G. Brenkert - 2019 - Journal of Business Ethics 155 (4):917-930.
    Though this paper acknowledges the progress made in business ethics over the past several decades, it focuses on the challenges and limits of global business ethics. It maintains that business ethicists have provided important contributions regarding the Evaluative, Embodiment, and Enforcement aspects of business ethics. Nevertheless, they have not sufficiently considered a fourth part of a theory of moral change, an Enactment theory, whereby the principles and values business ethicists have identified might actually be followed. Enactment theory argues that appeals (...)
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  3. Google, Human Rights, and Moral Compromise.George G. Brenkert - 2009 - Journal of Business Ethics 85 (4):453-478.
    International business faces a host of difficult moral conflicts. It is tempting to think that these conflicts can be morally resolved if we gained full knowledge of the situations, were rational enough, and were sufficiently objective. This paper explores the view that there are situations in which people in business must confront the possibility that they must compromise some of their important principles or values in order to protect other ones. One particularly interesting case that captures this kind of situation (...)
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  4.  84
    Marx's ethics of freedom.George G. Brenkert - 1983 - Boston: Routledge and Kegan Paul.
    This book reveals Marxâe(tm)s moral philosophy and analyzes its nature. The author shows that there is an underlying system of ethics which runs the length and breadth of Marxâe(tm)s thought. The book begins by discussing the methodological side of Marxâe(tm)s ethics showing how Marxâe(tm)s criticism of conventional morality and his views on historical materialism, determinism and ideology are compatible with having an ideological system of his own. In the light of contemporary social, moral and political philosophy the insights and defects (...)
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  5. Trust, Morality and International Business.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (2):293-317.
    Abstract:This paper argues that trust is one of the crucial bases for an international business morality. To defend this claim, it identifies three prominent senses of trust in the current literature and defends one of them, viz., what I term the “Attitudinal view.” Three different contexts in which such trust plays a role in business relationships are then described, as well as the conditions for the specific kinds of Attitudinal trust which appear in those contexts. Difficulties for the international development (...)
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  6. Marx's Ethics of Freedom.George G. Brenkert - 1983 - Studies in Soviet Thought 31 (1):61-63.
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  7. Whistle-blowing, moral integrity, and organizational ethics.George G. Brenkert - 2009 - In George G. Brenkert & Tom L. Beauchamp (eds.), The Oxford handbook of business ethics. New York: Oxford University Press.
     
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  8. The Limits and Prospects of Business Ethics.George G. Brenkert - 2010 - Business Ethics Quarterly 20 (4):703-709.
    Business ethics has made important strides over the past decades, but it has also suffered significant failures as witnessed by the long line of business scandals in the past half century. This paper discusses different forms that business ethics has taken in relation to the goal of businesses acting ethically. In the end, it maintains that a major challenge current business ethics faces is the lack of an account of business organizations as they ethically develop and change both individually and (...)
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  9. Entrepreneurship, Altruism, and the Good Society.George G. Brenkert - 2002 - The Ruffin Series of the Society for Business Ethics 3:125-142.
    What is the difference between entrepreneurship and altruism? This paper argues that the two differ only in degree, not in kind. Entrepreneurship, in its most generic form, is an expression of freedom in the economic realm and is therefore as deserving of zealous protection as is free speech. Furthermore, entrepreneurial success is as much the result of contingency as it is of design, and entrepreneurial failures vastly outnumber successes; these two issues point to the fairness of the entrepreneurial process.
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  10.  79
    Freedom, Participation and Corporations.George G. Brenkert - 1992 - Business Ethics Quarterly 2 (3):251-269.
    The freedom (or its lack) of employees within large corporations has been the topic of considerable attention. Various discussions have invoked utilitarian appeals, social contract arguments, rights to meaningful jobs and analogies between corporations and state government. After briefly reviewing and rejecting these approaches, this paper contends that the legitimate exercise of corporate authority requires its accountability to a relevant group. It is then argued that the rnost relevant group are the employees over whom such power is exercised and that (...)
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  11.  52
    Private corporations and public welfare.George G. Brenkert - 1992 - Public Affairs Quarterly 6 (2):155-168.
  12.  57
    Privacy, Polygraphs and Work.George G. Brenkert - 1981 - Business and Professional Ethics Journal 1 (1):19-35.
  13.  57
    ISCT, Hypernorms, and Business: A Reinterpretation.George G. Brenkert - 2009 - Journal of Business Ethics 88 (S4):645 - 658.
    Numerous universal standards have been proposed to provide ethical guidance for the actions of business. The result has been a confusing mix of standards and their defenses. Thus, there is widespread recognition that business requires a common framework to provide ethical guidance. One of the most prominent conceptual frameworks recently offered, which addresses issues of international business ethics, is that of integrative social contracts theory (ISCT) developed by Thomas Donaldson and Thomas Dunfee. By integrating normative and empirical matters, and drawing (...)
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  14. Marketing and the Vulnerable.George G. Brenkert - 1998 - The Ruffin Series of the Society for Business Ethics 1:7-20.
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  15. Self-ownership, freedom, and autonomy.George G. Brenkert - 1998 - The Journal of Ethics 2 (1):27-55.
    The libertarian view of freedom has attracted considerable attention in the past three decades. It has also been subjected to numerous criticisms regarding its nature and effects on society. G. A. Cohen''s recent book, Self-Ownership, Freedom and Equality, continues this attack by linking libertarian views on freedom to their view of self-ownership. This paper formulates and evaluates Cohen''s major arguments against libertarian freedom and self-ownership. It contends that his arguments against the libertarian rights definition of freedom are inadequate and need (...)
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  16.  54
    Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (1):1-18.
    PowerMaster was a malt liquor which Heileman Brewing Company sought to market to inner-city blacks in the early 1990s. Due to widespread opposition, Heileman ceased its marketing of PowerMaster. This paper begins by exploring the moral objections of moral illusion, moral insensitivity and unfair advantage brought against Heileman’s marketing campaign. Within the current market system, it is argued that none of these criticism was clearly justified. Heileman might plausibly claim it was fulfilling its individual moralresponsibilities.Instead, Heileman’s marketing program must be (...)
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  17.  89
    Trust, Business and Business Ethics.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (2):195-203.
  18.  20
    Entrepreneurship, Altruism, and the Good Society.George G. Brenkert - 2002 - The Ruffin Series of the Society for Business Ethics 3:125-142.
    What is the difference between entrepreneurship and altruism? This paper argues that the two differ only in degree, not in kind. Entrepreneurship, in its most generic form, is an expression of freedom in the economic realm and is therefore as deserving of zealous protection as is free speech. Furthermore, entrepreneurial success is as much the result of contingency as it is of design, and entrepreneurial failures vastly outnumber successes; these two issues point to the fairness of the entrepreneurial process.
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  19.  32
    Social Products Liability.George G. Brenkert - 2000 - Business Ethics Quarterly 10 (1):21-32.
    One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...)
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  20.  32
    Social Products Liability.George G. Brenkert - 2000 - Business Ethics Quarterly 10 (1):21-32.
    One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...)
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  21.  45
    The Environment, The Moralist, The Corporation and Its Culture.George G. Brenkert - 1995 - Business Ethics Quarterly 5 (4):675-697.
    Contemporary society faces a wide range of environmental problems. In what ways might business be part of the solution, rather than the problem? The Moralist Model is one general response. It tends to focus on particular corporations which it treats as moral agents operating within our common moral system. As a consequence, it claims that, with various (usually modest) changes, corporations may become environmentally responsible.This paper contends, on the contrary, that business has its own special “ethics,” which relates not simply (...)
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  22.  14
    Richard T. DeGeorge, Competing with Ingegrity in International Business.George G. Brenkert - 1999 - Journal of Business Ethics 22 (4):341-343.
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  23.  15
    Karl Marx's Philosophy of Man.George G. Brenkert & John Plamenatz - 1977 - Philosophical Review 86 (4):585.
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  24.  15
    Marketing and the Vulnerable.George G. Brenkert - 1998 - The Ruffin Series of the Society for Business Ethics 1:7-20.
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  25. The Oxford handbook of business ethics.George G. Brenkert & Tom L. Beauchamp (eds.) - 2010 - New York: Oxford University Press.
    This handbook is a comprehensive treatment of business ethics from a philosophical approach.
  26. Freedom and private property in Marx.George G. Brenkert - 1979 - Philosophy and Public Affairs 8 (2):122-147.
  27.  39
    Marketing and the Vulnerable.George G. Brenkert - 1998 - Business Ethics Quarterly 8 (S1):7-20.
    Contemporary marketing is commonly characterized by the marketing concept which enjoins marketers to determine the wants and needs of customers and then to try to satisfy them. This view is standardly developed, not surprisingly, in terms of normal or ordinary consumers. Much less frequently is attention given to the vulnerable customers whom marketers also target. Though marketing to normal consumers raises many moral questions, marketing to the vulnerable also raises many moral questions which are deserving of greater attention.This paper has (...)
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  28.  95
    Cohen on proletarian unfreedom.George G. Brenkert - 1985 - Philosophy and Public Affairs 14 (1):91-98.
  29.  44
    Can we afford international human rights?George G. Brenkert - 1992 - Journal of Business Ethics 11 (7):515 - 521.
    In a recent important book,The Ethics of International Business, Tom Donaldson argues that multinational corporations (as well as individuals and nationstates) must, at a minimum, respect international human rights. For a purported right to be such a fundamental right it must satisfy three conditions. Donaldson calls the third condition the fairness-affordability condition. The affordability part of this condition holds that moral agents must be capable of paying for the burdens and responsibilities that a proposed human right would impose. If this (...)
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  30.  48
    Marx and Utilitarianism.George G. Brenkert - 1975 - Canadian Journal of Philosophy 5 (3):421 - 434.
    The relation of Marx's writings to ethical theory has been viewed in a variety of different ways. Some deny that Marx has or can have any ethical theory at all. Others claim, on the contrary, that underlying Marx's pronouncements lies an implicit ethical theory which we may discern. Amongst this latter group a debate has quietly been taking place of late as to the nature of the ethical theory to which Marx might be said to subscribe. Some, e.g. E. Kamenka, (...)
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  31.  86
    Marx and human rights.George G. Brenkert - 1986 - Journal of the History of Philosophy 24 (1):55-77.
  32. Kai Nielsen, Marxism and the Moral Point of View: Morality, Ideology, and Historical Materialism Reviewed by.George G. Brenkert - 1990 - Philosophy in Review 10 (2):73-75.
     
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  33.  21
    Abstract of Comments: Marx's Critique of Capitalism.George G. Brenkert - 1983 - Noûs 17 (1):72 -.
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  34.  70
    Business Ethics Quarterly News.George G. Brenkert - 2005 - The Society for Business Ethics Newsletter 15 (3):2-2.
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  35.  22
    BEQ News.George G. Brenkert - 2005 - The Society for Business Ethics Newsletter 15 (5):2-2.
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  36.  20
    Commentary.George G. Brenkert - 1982 - Business and Professional Ethics Journal 2 (1):63-65.
  37.  3
    Commentary.George G. Brenkert - 1984 - Business and Professional Ethics Journal 3 (3-4):147-154.
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  38.  27
    Corporate Control of Information: Business and the Freedom of Expression.George G. Brenkert - 2010 - Business and Society Review 115 (1):121-145.
    ABSTRACTControl over information is essential to business. This has become increasingly true in an era in which technological advances have enabled the rapid globalization of business. This article explores the implications of this control of information for freedom of speech and information. Four different situations are considered: censorship of the Internet by search engines albeit at the direction of a government; restrictions on Internet content by Internet Services Providers acting on their own; decisions by retail businesses not to sell various (...)
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  39.  51
    Minutes of the General Business Meeting.George G. Brenkert - 1998 - The Society for Business Ethics Newsletter 9 (2):4-5.
  40. ch. 2. The business of inequality.George G. Brenkert - 2015 - In Knut Johannessen Ims & Lars Jacob Tynes Pedersen (eds.), Business and the greater good: rethinking business ethics in an age of crisis. Cheltenham, UK: Edward Elgar.
     
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  41. Chapter three: Product liability 71.George G. Brenkert - forthcoming - Contemporary Issues in Business Ethics.
     
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  42.  18
    Frankena and metaethical absolutism.George G. Brenkert - 1978 - Philosophical Studies 34 (2):153 - 168.
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  43.  39
    Marx, Engels, and the relativity of morals.George G. Brenkert - 1977 - Studies in East European Thought 17 (3):201-224.
  44.  12
    Marx, Engels, and the relativity of morals.George G. Brenkert - 1977 - Studies in Soviet Thought 17 (3):201-224.
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  45.  7
    Marketing Ethics.George G. Brenkert - 1999 - In Robert E. Frederick (ed.), A Companion to Business Ethics. Malden, Massachusetts, USA: Blackwell. pp. 178–193.
    This chapter contains sections titled: Marketing and ethics Ethics and marketing: initial distinctions Descriptive marketing ethics Normative marketing ethics Analytical marketing ethics New directions and challenges.
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  46.  44
    Marketing Trust.George G. Brenkert - 1997 - Business and Professional Ethics Journal 16 (1-2):77-98.
  47.  6
    Marketing Trust.George G. Brenkert - 1997 - Business and Professional Ethics Journal 16 (1-2):77-98.
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  48. On Welfare and Rescher.George G. Brenkert - 1976 - Pacific Philosophical Quarterly 57 (3):299.
     
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  49.  37
    Partners, Business and the Environment.George G. Brenkert - 2000 - The Ruffin Series of the Society for Business Ethics 2:19-22.
  50.  12
    Partnership Ethics.George G. Brenkert - 2000 - The Ruffin Series of the Society for Business Ethics 2:7-18.
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