An influential line of thinking in behavioral science, to which the two authors have long subscribed, is that many of society's most pressing problems can be addressed cheaply and effectively at the level of the individual, without modifying the system in which the individual operates. We now believe this was a mistake, along with, we suspect, many colleagues in both the academic and policy communities. Results from such interventions have been disappointingly modest. But more importantly, they have guided many (though (...) by no means all) behavioral scientists to frame policy problems in individual, not systemic, terms: To adopt what we call the “i-frame,” rather than the “s-frame.” The difference may be more consequential than i-frame advocates have realized, by deflecting attention and support away from s-frame policies. Indeed, highlighting the i-frame is a long-established objective of corporate opponents of concerted systemic action such as regulation and taxation. We illustrate our argument briefly for six policy problems, and in depth with the examples of climate change, obesity, retirement savings, and pollution from plastic waste. We argue that the most important way in which behavioral scientists can contribute to public policy is by employing their skills to develop and implement value-creating system-level change. (shrink)

Conflicts of interest can lead experts to give biased and corrupt advice. Although disclosure is often proposed as a potential solution to these problems, we show that it can have perverse effects. First, people generally do not discount advice from biased advisors as much as they should, even when advisors’ conflicts of interest are disclosed. Second, disclosure can increase the bias in advice because it leads advisors to feel morally licensed and strategically encouraged to exaggerate their advice even further. As (...) a result, disclosure may fail to solve the problems created by conflicts of interest and may sometimes even make matters worse. (shrink)

Introduction George Loewenstein, Daniel Read, and Roy F. Baumeister P _L sychology and economics have a classic love-hate relationship. ...

Recent research finds that people respond more generously to individual victims described in detail than to equivalent statistical victims described in general terms. We propose that this “identified victim effect” is one manifestation of a more general phenomenon: a positive influence of tangible information on generosity. In three experiments, we find evidence for an “identified intervention effect”; providing tangible details about a charity’s interventions significantly increases donations to that charity. Although previous work described sympathy as the primary mediator between tangible (...) information and giving, current mediational analyses show that the influence of tangible details can operate through donors’ perception that their contribution will have impact. Taken together with past work, the results suggest that tangible information of many types promotes generosity and can do so either via sympathy or via perceived impact. The ability of tangible information to increase impact points to new ways for charities to encourage generosity. (shrink)

In this letter, we argue that an economic perspective on the mind has played—and should continue to play—a central role in the development of cognitive science. Viewing cognition as the productive application of mental resources puts cognitive science and economics on a common conceptual footing, paving the way for closer collaboration between the two disciplines. This will enable cognitive scientists to more readily repurpose economic concepts and analytical tools for the study of mental phenomena, while at the same time, enriching (...) our understanding of the modern economy, which is increasingly driven by mental, rather than physical, production. (shrink)

George Loewenstein is one of the pioneers of the rapidly growing field of behavioral economics. For over twenty years he has been working at the intersection of economics and psychology and is one of the few people of whom it can be said that their work is equally respected and well known within both disciplines. This book brings together a selection of his papers focusing on what he calls "exotic preferences"-- the disparate motives that drive human behavior. Anoriginal introduction outlines (...) Loewenstein's general approach to research, and there are short introductions to each paper outlining briefly when, how and why they came to be written, providing a fascinating and vivid insight into the process of intellectual creativity. (shrink)

A wide range of medical institutions have developed and implemented policies to mitigate the adverse consequences of conflicts of interest. These newly implemented policies, which include regulation of industry contact with physicians and hospitals, controls on gifts from industry, and greater transparency in industry sponsored activities, have generated considerable controversy.Formulating and evaluating policies in a neutral, unbiased fashion can be difficult for those personally affected. When people have a stake in an issue, they tend to process information in a selective (...) fashion that supports their personal interests, a phenomenon known as “motivated reasoning.” When decision makers with preexisting opinions are exposed to information, they are inclined to selectively use the information to arrive at conclusions that justify their prior beliefs. When confronted with information that contradicts existing views, people evaluate it with greater skepticism. Additionally, once decision makers have reached a decision, they are likely to evaluate subsequent evidence in a biased manner that supports their decision. (shrink)

Our target article distinguishes between policy approaches that seek to address societal problems through intervention at the level of the individual (adopting the “i-frame”) and those that seek to change the system within which those individuals live (adopting the “s-frame”). We stress also that a long-standing tactic of corporations opposing systemic change is to promote the i-frame perspective, presumably hoping that i-frame interventions will be largely ineffective and more importantly will be seen by the public and some policy makers as (...) a genuine alternative to systemic change. We worry that the i-frame focus of much of behavioral science has inadvertently reinforced this unhelpful focus on the individual. In this response to commentators, we identify common themes, build on the many constructive suggestions to extend our approach, and reply to concerns. We argue, along with several commentators, that a key role of behavioral public policy is to clarify how to build support for systemic reforms for which there is a broad consensus in the policy community, but which are opposed by powerful special interests. (shrink)

Contrary to the many accounts of the destructive effects of strong emotions, this article argues that the most serious problems facing the world are caused by a deficiency rather than an excess of emotions. It then shows how an evolutionary account of emotion can explain when and why such deficiencies occur.