Disambiguations:
Guido Berens [3]Guido A. J. M. Berens [1]
  1.  9
    David Eberle, Guido Berens & Ting Li (2013). The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation. Journal of Business Ethics 118 (4):731-746.
    Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to (...)
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  2.  6
    Mignon D. Van Halderen, Mamta Bhatt, Guido A. J. M. Berens, Tom J. Brown & Cees B. M. Van Riel (forthcoming). Managing Impressions in the Face of Rising Stakeholder Pressures: Examining Oil Companies’ Shifting Stances in the Climate Change Debate. Journal of Business Ethics.
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    Yijing Wang & Guido Berens (2015). The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance. Journal of Business Ethics 131 (2):337-359.
    The goal of this paper was to investigate whether and how a firm that engages in different kinds of corporate social performance can create a favorable corporate reputation among its stakeholders, and as a result achieve a good financial performance. Building on stakeholder theory, we distinguish two types of reputation—reputation among public stakeholders and reputation among financial stakeholders. We argue that CSP activities affect these two reputations differently. In addition, we empirically test the relationship among different types of CSP, reputation (...)
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