Building on an action theoretical perspective, it is assumed that most television viewing is a routine response to frequently occurring situations, which together make up everyday life. This interplay between television viewing and everyday life was studied using data from a national survey among Dutch adults and their families. From this survey, data of 225 couples were analyzed using event history analysis. Results indicate that one cannot see television viewing as merely an alternative for other activities. For instance, participatory activities (...) have two distinct effects: They tend to inhibit television viewing by the actor but stimulate television viewing by the actor’s partner. The effect of contacts with other variables appears to be important as well: Being at home, engagement in child care, household work, and eating and drinking often enhances television viewing. But presence of non-family may inhibit television viewing. Education was shown to have a consistently negative impact on television viewing, and there appeared to be some gender specific inducements for termination of television viewing. (shrink)

In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling we analyzed data from a large scale representative survey in The Netherlands. Results indicate that both men and women influence their partner's exposure to television. When people spend much time watching television, their partners are also likely to spend a lot of time in front of the television. These influences on each other's (...) exposure were of equal magnitude for both men and women. Finally, we found a strong socialization effect of parental viewing in the family of origin. (shrink)

The amount of time that people spend on watching television is a matter of social concern. In the past, several approaches have been developed explaining why people expose themselves to television, most notably the Uses and Gratifications approach. Building on an action theoretical framework, it is argued that the influence of routinization and situational context of television viewing should receive more attention. This approach is then applied to media use in households, with an emphasis on how adolescents and parents influence (...) each other's television viewing. Event history on data from 55 Dutch households show that the influence of parents and their adolescent children is reciprocal, that is, not only do parents influence their children, but children also influence their parents. This influence does, however, not increase during the teenage years, nor does parental influence diminish during those years. (shrink)

Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models.In three empirical studies, the role of short-term situat.

It is argued that since its institutionalization in the 1970s, Uses and Gratifications research has been heavily influenced by applied economic theories about Expectancy Value and Subjective Expected Utility. Underlying these theories are assumptions about the acting individual having full mastery of situations. This idea is contrasted with the way in which action theory portrays action. Here, mastery of situations is not assumed at forehand, but depends on the situation and is something that has to be achieved. Action theories further (...) emphasize the influence of others. Applying these ideas to the study of media use means that more attention has to be paid to processes of gaining mastery, to situational influences, and to the influence of others. It is argued that discrete-time event history analysis may be a valuable tool to accomplish this. This may contribute to the study of several important questions in communication research, regarding audience flow and audience selectivity, and the social uses of media use. (shrink)