1.  39
    Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs.Long-Chuan Lu, Hsiu-Hua Chang & Alan Chang - 2015 - Journal of Business Ethics 127 (1):205-219.
    The primary purpose of this study is to link the effects of consumer personality traits on green buying intention via the mediating variable of consumer ethical beliefs so as to extend the context of green buying intentions with consumer ethics literatures. Based on a survey of 545 Taiwanese respondents, consumer personality traits were found to significantly affect consumer ethical beliefs. The results also indicate that some dimensions of consumer ethical beliefs significantly predict consumer intention to buy green products. Generally speaking, (...)
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  2.  15
    Confucian Dynamism, the Role of Money and Consumer Ethical Beliefs: An Exploratory Study in Taiwan.Long-Chuan Lu, Ya-Wen Huang & Hsiu-Hua Chang - 2014 - Ethics and Behavior 24 (1):34-52.
    Consumer ethics is the moral principles and standards that guide consumers to determine the certain consumption behaviors are ethically right or wrong. Whereas cultural and personal dimensions are crucial constructs affecting individual ethical attitudes and behaviors, few studies consider Confucian dynamism and the role of money in consumer ethics. Confucian dynamism, a cultural dimension based on Confucianism, has played a central role in guiding moral obligations and ethics in human relations in several East Asian countries. Thus, this study tested its (...)
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    Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates.Hsiu-Hua Chang & Long-Chuan Lu - 2019 - Journal of Business Ethics 156 (2):399-416.
    While consumer motivation to maintain a relationship with a retailer is a function of personal idiosyncratic characteristics, specific perceptions of retailers may play a role in influencing receptivity to relationship maintenance. This study integrates relationship marketing tactics and corporate associates into a model of consumer ethical purchasing behavior that improves the relationship between sellers and buyers. Results show social benefits, special treatment benefits, CSR, and service quality have direct and indirect impact on ethically questionable consumer behaviors in retailing. This study (...)
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