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  1. Identifying Virtues and Values Through Obituary Data-Mining.Mark Alfano, Andrew Higgins & Jacob Levernier - 2018 - Journal of Value Inquiry 52 (1).
    Because obituaries are succinct and explicitly intended to summarize their subjects’ lives, they may be expected to include only the features that the author finds most salient but also to signal to others in the community the socially-recognized aspects of the deceased’s character. We begin by reviewing studies 1 and 2, in which obituaries were carefully read and labeled. We then report study 3, which further develops these results with a semi-automated, large-scale semantic analysis of several thousand obituaries. Geography, gender, (...)
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  2. Mapping Human Values: Enhancing Social Marketing Through Obituary Data-Mining.Mark Alfano, Andrew Higgins & Jacob Levernier - forthcoming - In Eda Gurel-Atay & Lynn Kahle (eds.), Social and Cultural Values in a Global and Digital Age. Routledge.
    Obituaries are an especially rich resource for identifying people’s values. Because obituaries are succinct and explicitly intended to summarize their subjects’ lives, they may be expected to include only the features that the author(s) find most salient, not only for themselves as relatives or friends of the deceased, but also to signal to others in the community the socially-recognized aspects of the deceased’s character. We report three approaches to the scientific study of virtue and value through obituaries. We begin by (...)
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