Abstract Along with China’s stunning economic growth, marketing has become a multi-billion dollar business, afflicted by a plethora of marketing scandals. However, little attention has been paid, until now, to a more systematic approach to marketing ethics in China. This essay attempts to provide a broad and timely, but far from complete, view on marketing issues in China. It uses four ethical guidelines which capture the fundamental features particularly relevant to marketing activities: practicing honest communication; enhancing human capabilities; fostering creative (...) intercultural diversity; and promoting sustainable growth and eco-efficiency. These guidelines are then elucidated with 12 positive and negative cases of Chinese and non-Chinese companies. By combining guidelines with case studies, it is hoped that ethical challenges for marketing in China will be discerned in a more systematic and comprehensible fashion. The article concludes by indicating several perspectives for further research. Content Type Journal Article Category Original Paper Pages 1-20 DOI 10.1007/s13520-011-0014-0 Authors Georges Enderle, Mendoza College of Business, University of Notre Dame, Notre Dame, IN, USA Qibin Niu, School of Business Administration, China University of Petroleum, Changping, Beijing, People’s Republic of China Journal Asian Journal of Business Ethics Online ISSN 2210-6731 Print ISSN 2210-6723. (shrink)

With a previous paper (Niu & Wang, 1995), a general, hypothetical outline of the mechanism of carcinogenesis was proposed. With reference to the fact of starvation-induced hypermutation in micro-organisms, we propose that the hypoxia commonly seen in the cells at the centre of solid tumours might also result in hypermutation, and then p53-dependent programmed cell death. Like the apparently adaptive mutations in micro-organisms, only those genes (e.g. p53) that enable the cells to escape from apoptosis may be selected.

Although organizations can derive competitive advantage from developing and implementing information systems, they are confronted with a rising number of unethical information practices. Because end-users and computer experts are the conduit to an ethical organizational environment, their intention to report unethical IT-related practices plays a critical role in protecting intellectual property and privacy rights. Using the survey methodology, this article investigates the relationship between willingness to report intellectual property and privacy violations and Machiavellianism, gender and computer literacy in the form (...) of programming experience. We found that gender and computer expertise interact with Machiavellianism to influence individuals’ intention of reporting unethical IT practices. This study helps us to improve our understanding of the emergent ethical issues existing in the IT-enabled decision environment. (shrink)

This paper focuses on performance assessment of a freight network with stochastic capacities by using reliability analysis, in which a node denotes a supplier, a transfer center, a distribution center, or a market, while an arc denotes a logistics service provider offering the freight traffic service for a pair of nodes. Due to some uncertainties in real environment, the available capacity of the provider along each arc is stochastic. Thus, network reliability that at least d units of commodity demand can (...) be successfully delivered from the source to the destination denotes the operational performance of such a freight network. A d-minimal path–based method is developed to evaluate the freight network reliability. To advance the efficiency of solving d-minimal paths, an improved model is established by redefining capacity bounds of arcs and minimal paths. Furthermore, a new concept of expected capacity grounded on network reliability is presented to measure the service performance of the freight network. A practical case related to the coal delivery network is studied to demonstrate the implications of both network reliability and expected capacity. (shrink)

This essay reviews the philosophical roots and the development of the concept of creativity in the West and East. In particular, two conceptions of creativity that originated in the West--divinely inspired creativity and individual creativity--are discussed and compared to the two Eastern conceptions of creativity that are rooted in ancient Chinese philosophical thought--natural and individual creativity. Both Western and Eastern conceptions of individual creativity come from a theistic or cosmic tradition of either divinely inspired or natural creativity. However, a defining (...) feature of the Western concept of creativity--novelty--is not necessarily embraced by ancient Chinese concepts of creativity, but does exist in both modern Eastern conceptions. Reasons for cultural differences are explored and discussed. 2012 APA, all rights reserved). (shrink)

Blending of different frequency components of seismic traces is a common way to estimate the relative time thickness of the formation. Red, blue, and green color blending is one of the most popular blending models in analyzing multiple seismic attributes. Geologists and geophysicist interpreters typically associate low-frequency components with a red color, medium-frequency components with a green color, and high-frequency components with a blue color for the thickness estimation of thin beds using frequency components. However, we found that the same (...) result of RGB blending may come from different sets of three frequency components. As a result, the same blended color may correspond to several different time thicknesses. It is also very difficult to interpret the corresponding thickness of the blended colors such as white and yellow. To avoid the ambiguity of time-thickness estimation using RGB blending, we have estimated the time thickness of the thin beds using all of the frequency components in a user-defined frequency band instead of only three frequency components. Our workflow begins with the normal seismic spectral decomposition. Considering that the different reflectivity pairs with a different time thickness have a different amplitude spectrum, we then use the self-organizing map to cluster the decomposed amplitude spectra of seismic traces. We finally assign each cluster with a relative thickness by comparing the clustered results with well logs. (shrink)

We selected the two Holocene shallow surface sediments of Shaobo Lake in Yangzhou City, Jiangsu Province, China, to analyze the geochemical characteristics and hydrocarbon generation ability of organic matter from its raw state to the formation of kerogen. We have used the Rock-Eval VI, low-temperature hydrous pyrolysis, and macerals identified under microscopy to test the whole-rock samples, as well as gas chromatography-mass spectrometry and gas chromatography analysis of the pyrolysis oil and pyrolysis gas. The results indicate that the surface sediments (...) had poor to fair gas-prone hydrocarbon generation potential and that the type of insoluble OM was III-IV. The macerals were dominantly vitrinite, followed by sapropelic amorphogen. Bulk geochemistry data and biomarker compositions indicated that the studied samples deposited in a lacustrine environment with suboxic to anoxic conditions and OM of mixed plankton, bacterial, and land plant origin. RE data and the biomarker index suggested that unheated and thermally simulated samples were from immaturity to just entering the maturity stage. Under the thermal simulation conditions of 250°C–450°C, a peak of pyrolysis oil appeared at 300°C, and the yield increased slowly after 350°C. At 300°C, the hydrocarbon gas began to produce. As the simulated temperature increased, the yield of the hydrocarbon gas increased exponentially and the methane content was also gradually enriched. In general, thermal simulation experiments indicated that the OM could generate slight hydrocarbon from the death of living organisms to early diagenesis. (shrink)

This article is intended to discuss the issue of argumentation in Mencius in the form of book review, focusing on Haiwen Yang’s newly released monograph The World of Mencius. Unlike many scholars who are inclined to see the argumentations included in the book of Mencius in the light of logical debate, Yang attempts to embed Mencius in his social network, so as to reconstruct a “vivid” and “real” Mencius as lived in his own historical context. Yang’s narrative is characterized by (...) an emphasis on the interaction between the two lines of thought in Mencius, namely “moral idealism” and “cultural conformity.” In line with Yang’s interpretation of Mencius, our reading of Yang and of Mencius focuses on the hermeneutic circumstance in which Mencius’ argumentation came into existence, as a result of that, the political significance as well as humanistic concern in relation to Mencius’ eloquence and his argumentative character will be particularly addressed. (shrink)

To cope with the water deficit resulting from saline environment, plant cells accumulate three kinds of osmotica: salts, small organic solutes and hydrophillic, glycine-rich proteins. Salts such as NaCl are cheap and available but has ion toxicity in high concentrations. Small organic solutes are assistant osmotica, their main function is to protect cytoplasmic enzymes from ionic toxicity and maintain the integrity of cellular membranes. Hydrophillic, glycine-rich proteins are the most effective osmotica, they have some characteristics to avoid crystallization even in (...) high concentration, but because they are expensive they are not as commonly used as salts or organic solutes. In addition there is the question of whether the genetic information for growth in saline environment is present in all kinds of plants, both halophytes and nonhalophytes. (shrink)

From the viewpoint of an evolutionary biologist, carcinogenesis should be looked upon as a protective mechanism against destruction of DNA. Because genes expressed in embryonic cells are covered and protected by heterochromatinization, they are the most appropriate ‘alternate genes’ compared to genes that are expressed already in somatic cells. When DNA-damage occurs, the embryonic genes can be activated. Some somatic cells exhibit some features of embryonic cells.

Division of labour is a marked feature of multicellular organisms. Margulis proposed that the ancestors of metazoans had only one microtubule organizing center (MTOC), so they could not move and divide simultaneously. Selection for simultaneous movement and cell division had driven the division of labour between cells. However, no evidence or explanation for this assumption was provided. Why could the unicellular ancetors not have multiple MTOCs? The gain and loss of three possible strategies are discussed. It was found that the (...) advantage of one or two MTOC per cell is environment-dependent. Unicellular organisms with only one MTOC per cell are favored only in resource-limited environments without strong predatory pressure. If division of labour occurring in a bicellular organism just makes simultaneous movement and cell division possible, the possibility of its fixation by natural selection is very low because a somatic cell performing the function of an MTOC is obviously wasting resources. Evolutionary biologists should search for other selective forces for division of labour in cells. (shrink)

The anaerobic treatment process is a complicated multivariable system that is nonlinear and time varying. Moreover, biogas production rates are an important indicator for reflecting operational performance of the anaerobic treatment system. In this work, a novel model fuzzy wavelet neural network based on the genetic algorithm that combines the advantages of the genetic algorithm, fuzzy logic, neural network, and wavelet transform was established for prediction of effluent quality and biogas production rates in a full-scale anaerobic wastewater treatment process. Moreover, (...) the dataset was preprocessed via a self-adapted fuzzy c-means clustering before training the network and a hybrid algorithm for acquiring the optimal parameters of the multiscale GA-FWNN for improving the network precision. The analysis results indicate that the FWNN with the optimal algorithm had a high speed of convergence and good quality of prediction, and the FWNN model was more advantageous than the traditional intelligent coupling models in prediction accuracy and robustness. The determination coefficients R2 of the FWNN models for predicting both the effluent quality and biogas production rates were over 0.95. The proposed model can be used for analyzing both biogas production rates and effluent quality over the operational time period, which plays an important role in saving energy and eliminating pollutant discharge in the wastewater treatment system. (shrink)

Marxism in China must be accompanied by a category system of the Chinese process. Latest results of this process is the congress report of the "theoretical system of socialism with Chinese characteristics," the category of Marxism in China is the scientific summary of the latest theories, but also the formation of a new category system, with important theoretical and practical significance. Marxism in China logical starting point for new category system is people-oriented, and its structure contains the whole of the (...) area, the basic categories and three levels of practice areas. The process of adapting Marxism to conditions in China must be accompanied by the course of category system of sinicization. The latest achievement is the "The Theory of Socialism with Chinese Characteristics" presented in report of the Seventeenth National Congress of the Communist Party of China. The logical starting point of the new category is putting people first, and its structure contains three-level of category: totality category, basic category, and practical category. (shrink)

With comparative case studies from China, Taiwan and Hong Kong, Jianlin Chen's new work offers a fresh, descriptive and normative perspective on law and religion. This presentation of the original law and religious market theory employs an interdisciplinary approach that sheds light on this subject for scholars in legal and sociological disciplines. It sets out the precise nature of religious competition envisaged by the current legal regimes in the three jurisdictions and analyses how certain restrictions on religious practices may (...) facilitate normatively desirable market dynamics. This updated and invaluable resource provides a new and insightful investigation into this fascinating area of law and religion in Greater China today. (shrink)

Blending of different frequency components of seismic traces is a common way to estimate the relative time thickness of the formation. Red, blue, and green color blending is one of the most popular blending models in analyzing multiple seismic attributes. Geologists and geophysicist interpreters typically associate low-frequency components with a red color, medium-frequency components with a green color, and high-frequency components with a blue color for the thickness estimation of thin beds using frequency components. However, we found that the same (...) result of RGB blending may come from different sets of three frequency components. As a result, the same blended color may correspond to several different time thicknesses. It is also very difficult to interpret the corresponding thickness of the blended colors such as white and yellow. To avoid the ambiguity of time-thickness estimation using RGB blending, we have estimated the time thickness of the thin beds using all of the frequency components in a user-defined frequency band instead of only three frequency components. Our workflow begins with the normal seismic spectral decomposition. Considering that the different reflectivity pairs with a different time thickness have a different amplitude spectrum, we then use the self-organizing map to cluster the decomposed amplitude spectra of seismic traces. We finally assign each cluster with a relative thickness by comparing the clustered results with well logs. (shrink)

With the advancement of human microbiome research, it is inevitable that a growing number of biobanks will include a collection of microbiota specimens to characterize the microbial communities that inhabit the human body and explore the relationships between the microbiota and their human hosts. Biobanks of human microbiota and their associated genetic information may become a valuable health resource. But, this area of research also presents ethical and social problems, some of which are distinct from those faced by biobanks that (...) store human tissue samples. This paper examines four core issues which are considered highly relevant to microbiome biobanking: the nature of human microbiome samples and how different understandings have an impact on benefit/risk evaluation, privacy, informed consent, and returning the result to participants. We argue that these issues should be addressed early on in microbiome research projects and also call for adjusting or developing new governance mechanism to better accommodate these changes. (shrink)