The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product brands? This study analyzes the relationship between perceived ethicality at a corporate level, and brand trust, brand affect and brand loyalty at a product level. A theoretical framework with hypothesized relationships is developed and tested in order to (...) answer the research question. Data have been collected for 45 product categories in the fast moving consumer goods sector using a panel of 4,027 Spanish consumers. The proposed relationships are tested using structural equations modeling. The results suggest there is a positive relationship between perceived ethicality of a brand and both brand trust and brand affect. Brand affect also positively influences brand trust. Further, brand trust and brand affect both show a positive relation with brand loyalty. The managerial and academic implications of the results are discussed. (shrink)

Perfectionism is a multidimensional construct with both positive and negative aspects. Recently, the concept of appearance-oriented perfectionism has been introduced, which is associated with body image dissatisfaction and weight and shape control behaviors. The Physical Appearance Perfectionism Scale is a 12-item two-factor instrument developed to assess this new dimension of perfectionism. The aim of the study is to validate the Spanish version of PAPS among a representative sample of 850 male university students in Spain. Exploratory and confirmatory factorial structure, internal (...) consistency, convergent and concurrent validity, and associated predictor variables analyses have been carried out. Results showed that the Spanish version of the PAPS maintains the original factor structure with all items and proves to be a reliable instrument. Physical appearance-oriented perfectionism is associated with general perfectionism, higher body dissatisfaction, Eating Disorders and Muscle Dysmorphia symptomatology, and compulsive exercise, particularly in the Worry about Imperfection subscale. These variables also act as predictors of physical appearance perfectionism. The use of the PAPS-S and the analysis of its subscales is recommended in the context of body image-related pathologies such as Eating Disorders and Muscle Dysmorphia. (shrink)

Em um de seus últimos artigos publicados na Folha de S. Paulo, Ferreira Gullar defendeu a necessidade de se reinventar uma nova utopia para o tempo presente: “por isso mesmo, o fim do regime comunista provocou um vazio ideológico, que necessita ser preenchido, uma vez que a sociedade humana, sem utopia, torna-se inviável”. Trata-se da última dentre tantas reviravoltas em sua saudosa trajetória intelectual. Diante disso, discutimos aqui uma das principais contribuições para esse debate, presente Em um rabo de foguete: (...) trauma e cultura política em Ferreira Gullar, de Marcus Vinícius Furtado da Silva Oliveira. Neste livro, o autor procurou identificar e interpretar várias dessas reviravoltas presentes na vida intelectual do poeta e crítico literário maranhense. Notoriamente, algo que poderia enfraquecer o argumento de uma de suas teses centrais - no caso, o cancelamento das utopias em Ferreira Gullar – ao contrário, acabou por trazer ainda mais relevância para o trabalho, coincidentemente publicado no mesmo ano do texto de Gullar. (shrink)