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  1. Profit Maximization: The Ethical Mandate of Business. [REVIEW]Patrick Primeaux & John Stieber - 1994 - Journal of Business Ethics 13 (4):287 - 294.
    The authors propose a model for business ethics which arises directly from business practice. This model is based on a behavioral definition of the economic theory of profit maximization and situates business ethics within opportunity costs. Within that context, they argue that good business and good ethics are synonymous, that ethics is at the heart and center of business, that profits and ethics are intrinsically related.
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    The Behavior of the NCaa: A Question of Ethics. [REVIEW]John Stieber - 1991 - Journal of Business Ethics 10 (6):445 - 449.
    The National Collegiate Athletic Association (NCAA) is commonly viewed as a safety net for individual athletes, for universities, and for inter-collegiate sports programs. They help reduce injury to athletes, they participate in the marketing of athletic events, and they continue to change the rules of college sport to make it more fun for the spectators. There is another view that argues the NCAA is a buyers' cartel or monopsonist that engages in price-fixing for colleges and universities. The prices they fix (...)
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    When MR = MC: Ethical Efficiencies in Valuing and Pricing. [REVIEW]Patrick Primeaux & John Stieber - 1999 - Journal of Business Ethics 18 (2):201 - 211.
    How do we determine value? What are the ethical implications of valuing goods and services with respect to economic profit maximization? To answer those questions, Primeaux and Stieber move their discussion of the ethical principles inherent to economic profit maximization from production to distribution, from internal costs to external pricing and consumer demand.
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    Economic Efficiency: A Paradigm for Business Ethics. [REVIEW]John Stieber & Patrick Primeaux - 1991 - Journal of Business Ethics 10 (5):335 - 339.
    Current teaching, writing and thinking in business ethics reflects (more than) a tendency to subsume business into the theoretical, idealistic and impractical objectives of philosophical ethics. Professors Primeaux and Stieber argue against this tendency. They propose the basic business model of economic efficiency as a practical and appropriate paradigm for business ethics. Understood from a behavioral perspective, economic efficiency reflects all of the ethical considerations of the academic study of philosophical ethics, but in a much more concrete and applicable manner. (...)
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    Managing Business Ethics and Opportunity Costs.Patrick Primeaux & John Stieber - 1997 - Journal of Business Ethics 16 (8):835-842.
    Economic profits differ from accounting profits. Accounting profits are usually defined as revenues minus costs, and those costs as fixed and variable. Economic profits enlist a third cost, opportunity costs. While these costs are difficult to determine with mathematical precision, they are nonetheless significant, especially for decision making in business. They reflect social costs and benefits, tensions between individual and corporate interests, and all internal and external considerations which enter into decision making in business. It is precisely within opportunity cost (...)
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