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  1.  1
    Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention.Natalia Medrano, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo & Yolanda Sierra-Murillo - 2016 - Frontiers in Psychology 7.
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  2.  13
    Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities.Jorge Pelegrín-Borondo, Eva Reinares-Lara, Cristina Olarte-Pascual & Marta Garcia-Sierra - 2016 - Frontiers in Psychology 7.
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    Variables Influencing Cryptocurrency Use: A Technology Acceptance Model in Spain.Mario Arias-Oliva, Jorge Pelegrín-Borondo & Gustavo Matías-Clavero - 2019 - Frontiers in Psychology 10.
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    Does Ethical Judgment Determine the Decision to Become a Cyborg?Jorge Pelegrín-Borondo, Mario Arias-Oliva, Kiyoshi Murata & Mar Souto-Romero - forthcoming - Journal of Business Ethics:1-13.
    Today, technological implants to increase innate human capabilities are already available on the market. Cyborgs, understood as healthy people who decide to integrate their bodies with insideable technology, are no longer science fiction, but fact. The cyborg market will be a huge new business with important consequences for both industry and society. More specifically, cyborg technologies are a unique product, with a potentially critical impact on the future of humanity. In light of the potential transformations involved in the creation of (...)
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    Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials Vs. Nonmillennials.Ana Mosquera, Emma Juaneda-Ayensa, Cristina Olarte-Pascual & Jorge Pelegrín-Borondo - 2018 - Complexity 2018:1-14.
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