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  1.  40
    Significal Designs: Translating for meanings that truly matter.Jude Chua Soo Meng & Jude Chua - 2013 - Semiotica 2013 (196):353-364.
    Journal Name: Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique Volume: 2013 Issue: 196 Pages: 353-364.
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    Employing Zen Methods to Teach New Natural Law Theory.Jude Chua - 2007 - Philosophical Practice 3.
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    The personal gift in sound business enterprises: Bounded rationality, incommensurable values and economic agency.Jude Chua & Oskari Juurikkala - manuscript
    This paper defends a normative basis for entrepreneurial ventures, and draws the conclusion that any enterprise, insofar as it is reasonable, has in final analysis to be a (free) gift to promote good. Building on Herbert Simon's idea of "satisficing" and developing it in line with axiological insights of the new classical natural law theory, this paper makes the argument that a choice to proceed reasonably in any entrepreneurial venture will be guided by rationality that is bounded. Bounded rationality entails (...)
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