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    The Theoretical Difficulties of Memetics.Kinga Kowalczyk-Purol - 2018 - Diametros (58):65-86.
    Memetics is a research approach which applies evolutionary ideas and terminology to cultural phenomena. The core idea of memetics is the existence of the units of cultural evolution which are attributed autonomous replicating goals. Of course, such a controversial concept has gained many devoted adherents as well as its determined opponents. The paper discusses the theoretical difficulties of memetics. The first part discusses the analogy of genes and memes. The theme of the second part is the ontology of a cultural (...)
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