The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization — customers, employees, suppliers, society — and, in the long run, ensure the satisfaction of the needs (...) of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success. (shrink)

Most Americans believe that higher education is heading in the wrong direction. In Lewis Carroll’s Alice’s Adventures in Wonderland, the eponymous heroine’s tumble into a rabbit hole immerses her in a bizarre, surreal, disorienting universe. Has higher education fallen down the rabbit hole? This paper will examine the many ways that academe has become a peculiar, illogical, and topsy-turvy world where things are often the opposite of what we call them and of what we expect them to be. To restore (...) the credibility of our education system and make it of value to most students, it must be completely reimagined and, in fact, totally rebuilt from the ground up. (shrink)

Ethical violations are becoming common in the business world. Teaching proper ethical behavior can begin in college. In this study, we surveyed 350 students to determine what affects students’ perceptions of the ethics of professors and to determine whether or not taking a course in ethics changes this perception. The most important factor in determining whether or not a professor is ethical is “fairness in grading.” Surprisingly, there was no statistically significant difference between students who took a course in ethics (...) and those who did not in their perception of what makes a professor ethical or unethical. There were some differences, however, between males and females in these perceptions. By learning ethical principle at the college-level, there may be an impact on ethical behavior when in the business world. (shrink)

In this paper, we show that God is portrayed in the Hebrew Bible and in the Rabbinic literature—some of the very Hebrew texts that have influenced the three major world religions of Judaism, Christianity, and Islam—as One who can be argued with and even changes his mind. Contrary to fundamentalist positions, in the Hebrew Bible and other Jewish texts God is omniscient but enjoys good, playful argumentation, broadening the possibilities for reasoning and reasonability. Arguing with God has also had a (...) profound influence upon Jewish humor, demonstrating that humans can joke with God. More specifically, we find in Jewish literature that humor’s capacity to bisociate between different domains of human experience can share a symbiotic relationship with argumentation’s emphasis on producing multiple, contested perspectives. Overall, once mortals realize that figures such as God can accept many perspectives through humor, teasing, arguing, criticism, and in at least one case, even lawsuits, a critical point emerges: citizens should learn to live, laugh, and reason with others with whom they disagree. (shrink)