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  1.  14
    What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.Marijke De Veirman, Liselot Hudders & Michelle R. Nelson - 2019 - Frontiers in Psychology 10.
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    The power of Facebook friends: An investigation of young adolescents’ processing of social advertising on social networking sites.Sanne Holvoet, Liselot Hudders & Laura Herrewijn - forthcoming - Communications.
    This study investigates the underlying mechanisms of how young adolescents process social advertising (i. e., advertising on social networking sites which shows how many and which of the user’s friends have ‘liked’ the brand’s page). Particularly, two experiments examined the role of brand trust in adolescents’ attitude formation and how brand trust is predicted by theories of social proof and persuasion knowledge. In addition, the moderating role of brand familiarity and brand value is investigated. The first experiment (N = 142) (...)
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    Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness.Liselot Hudders, Verolien Cauberghe & Tine Faseur - 2015 - Communications 40 (2):171-183.
    This study investigates the impact of the level of fear evoked by an advertisement framing a threatening social situation. Where the effectiveness of threat appeals has been investigated extensively in health communication, this study focuses on the impact of social threat appeals in a commercial setting. The study investigates the moderating impact of self-esteem on the interaction effect between the level of fear and perceived level of self-efficacy on brand attitude and purchase intention. Results show that for high self-esteem individuals (...)
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