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  1.  24
    An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople. [REVIEW]Sebnem Burnaz, M. G. Serap Atakan, Y. Ilker Topcu & Anusorn Singhapakdi - 2009 - Journal of Business Ethics 90 (3):371 - 382.
    This study compares the ethical decisionmaking processes of Turkish, Thai, and American businesspeople, considering perceived moral intensity (PMI), corporate ethical values (CEV), and perceived importance of ethics (PIE). PMI describes the ethical decision making at the individual level, CEV assesses the influences of the organization's ethical culture on the decisions of the individual, and PIE reveals what the businesspeople believe about the relationships among business, ethics, and long-run profitability. The survey respondents are professional marketers and businesspeople currently enrolled in or (...)
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  2.  29
    An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case.M. G. Serap Atakan, Sebnem Burnaz & Y. Ilker Topcu - 2008 - Journal of Business Ethics 82 (3):573 - 586.
    This study presents an empirical investigation of the ethical perceptions of the future managers - Turkish university students majoring in the Business Administration and Industrial Engineering departments of selected public and private Turkish universities - with a special emphasis on gender. The perceptions of the university students pertaining to the business world, the behaviors of employees, and the factors leading to unethical behavior are analyzed. The statistically significant differences reveal that female students have more ethical perceptions about the Turkish business (...)
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  3.  29
    Corporate Identity of a Socially Responsible University – a Case From the Turkish Higher Education Sector.M. G. Serap Atakan & Tutku Eker - 2007 - Journal of Business Ethics 76 (1):55 - 68.
    Facing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution’s social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the (...)
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    An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case.M. G. Serap Atakan, Sebnem Burnaz & Y. Ilker Topcu - 2008 - Journal of Business Ethics 82 (3):573-586.
    This study presents an empirical investigation of the ethical perceptions of the future managers - Turkish university students majoring in the Business Administration and Industrial Engineering departments of selected public and private Turkish universities - with a special emphasis on gender. The perceptions of the university students pertaining to the business world, the behaviors of employees, and the factors leading to unethical behavior are analyzed. The statistically significant differences reveal that female students have more ethical perceptions about the Turkish business (...)
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