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  1.  28
    Understanding users’ responses to disclosed vs. undisclosed customer service chatbots: a mixed methods study.Margot J. van der Goot, Nathalie Koubayová & Eva A. van Reijmersdal - forthcoming - AI and Society:1-14.
    Due to huge advancements in natural language processing (NLP) and machine learning, chatbots are gaining significance in the field of customer service. For users, it may be hard to distinguish whether they are communicating with a human or a chatbot. This brings ethical issues, as users have the right to know who or what they are interacting with (European Commission in Regulatory framework proposal on artificial intelligence. https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai, 2022). One of the solutions is to include a disclosure at the start (...)
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  2.  27
    Age differences in recall and liking of arousing television commercials.Mariska Kleemans, Eva A. van Reijmersdal & Margot J. van der Goot - 2015 - Communications 40 (3):295-317.
    This article examines whether there are differences between older and younger adults in recall and liking of arousing television commercials. As hypothesized, the experiment demonstrated that older adults remembered brands and products in calm commercials better than in arousing commercials, and they also liked calm commercials more. In contrast, younger adults remembered brands and products in arousing commercials better and they liked these commercials more. In addition, linear relationships showed that for older adults arousal deteriorates their recall and liking, whereas (...)
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  3.  18
    Older adults’ television viewing as part of selection and compensation strategies.Martine van Selm, Johannes W. J. Beentjes & Margot J. van der Goot - 2015 - Communications 40 (1):93-111.
    A large share of the available literature on television and ageing depicts old age as a life stage characterized by losses in which people use television as a substitute for decreased activities. The aim of the present study is to investigate how television viewing is part of both selection and compensation strategies. Based on a qualitative interview study among a diverse sample of older adults, we found three ways in which television viewing is part of selection strategies and three ways (...)
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  4.  4
    Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations.Margot J. Van Der Goot, Eva A. Van Reijmersdal & Sharmaine K. P. Zandbergen - 2021 - Journal of Media Ethics 36 (3):154-169.
    Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterargu...
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  5.  14
    Age differences in preferences for emotionally-meaningful versus knowledge-related appeals.Julia C. M. Van Weert, Nadine Bol & Margot J. van der Goot - 2021 - Communications 46 (2):205-228.
    Socioemotional selectivity theory (SST), an influential life-span theory, suggests that older adults prefer persuasive messages that appeal to emotionally-meaningful goals over messages that appeal to knowledge-related goals, whereas younger adults do not show this preference. A mixed-factorial experiment was conducted to test whether older adults (≥65 years) differ from younger adults (25–45 years) in their preference for emotionally-meaningful appeals over knowledge-related appeals, when appeals are clearly developed in line with SST. For older adults we found the expected preference for emotionally-meaningful (...)
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