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  1.  65
    Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases.Caroline Moraes, Marylyn Carrigan, Carmela Bosangit, Carlos Ferreira & Michelle McGrath - 2017 - Journal of Business Ethics 145 (3):525-543.
    This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda’s :15–36, 2011) circuit of practice framework. (...)
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  2.  28
    Advertising and older consumers: Image and ageism.Marylyn Carrigan & Isabelle Szmigin - 2000 - Business Ethics, the Environment and Responsibility 9 (1):42–50.
    Despite a growing population of older people, traditional prejudices against age continue to flourish in society. The media in particular are often guilty of ageism, persistently focusing upon the ‘youth market’, and advertisers are particular offenders. By ignoring older people, or using them as caricatures, the advertising industry not only violates its ethical responsibilities to this group within the community, but also overlooks the commercial opportunity presented by the new generation of older consumers. The article presents research into UK print (...)
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  3.  11
    Advertising and older consumers: image and ageism.Marylyn Carrigan & Isabelle Szmigin - 2000 - Business Ethics: A European Review 9 (1):42-50.
    Despite a growing population of older people, traditional prejudices against age continue to flourish in society. The media in particular are often guilty of ageism, persistently focusing upon the ‘youth market’, and advertisers are particular offenders. By ignoring older people, or using them as caricatures, the advertising industry not only violates its ethical responsibilities to this group within the community, but also overlooks the commercial opportunity presented by the new generation of older consumers. The article presents research into UK print (...)
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  4.  25
    UK sports sponsorship: Fair play or foul?Marylyn Carrigan & John Carrigan - 1997 - Business Ethics, the Environment and Responsibility 6 (2):59–64.
    Sport sponsorship is a growth area which is under‐researched yet which displays opportunities and threats for both sponsor and sport, as well as having important ethical implications. If sponsorship funding is to be attracted, sports need to supply evidence of the opportunities for sponsors; yet “sport also needs to ensure that the negative aspects of sponsorship are reduced and the positive encouraged.” Marylyn Carrigan has a background in banking and export marketing and is currently Lecturer in Marketing and International Marketing (...)
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  5.  21
    UK Sports Sponsorship: Fair Play or Foul?Marylyn Carrigan & John Carrigan - 1997 - Business Ethics 6 (2):59-64.
    Sport sponsorship is a growth area which is under‐researched yet which displays opportunities and threats for both sponsor and sport, as well as having important ethical implications. If sponsorship funding is to be attracted, sports need to supply evidence of the opportunities for sponsors; yet “sport also needs to ensure that the negative aspects of sponsorship are reduced and the positive encouraged.” Marylyn Carrigan has a background in banking and export marketing and is currently Lecturer in Marketing and International Marketing (...)
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  6.  28
    Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living. [REVIEW]Marylyn Carrigan, Caroline Moraes & Sheena Leek - 2011 - Journal of Business Ethics 100 (3):515 - 534.
    Just as socially irresponsible organizational behavior leaves a punitive legacy on society, socially responsible organizations can foster curative change. This article examines whether small organizations can foster societal change toward more sustainable modes of living. We contend that consumption is deeply intertwined with social relations and norms, thus making individual behavioral change toward sustainability a matter of facilitating change in individual behavior, as well as in social norms and relations between organizations and consumers. We argue that it is in this (...)
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