14 found
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  1. Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics, the Environment and Responsibility 15 (4):323–338.
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  2.  17
    Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics: A European Review 15 (4):323-338.
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  3.  60
    The Construction of Corporate Social Responsibility in Network Societies: A Communication View. [REVIEW]Friederike Schultz, Itziar Castelló & Mette Morsing - 2013 - Journal of Business Ethics 115 (4):681-692.
    The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, (...)
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  4.  88
    CSR in SMEs: Do SMEs Matter for the CSR Agenda?Mette Morsing & Francesco Perrini - 2009 - Business Ethics, the Environment and Responsibility 18 (1):1-6.
    In this paper we argue that the collective grandness of small business is often underestimated in CSR research and policy-making. We emphasize the importance of understanding the contexts and the ways in which small- and medium-sized companies engage in CSR and how they differ from multinational companies. We suggest that it might be that researchers and practitioners are asking the wrong questions in their ambitions to prove 'the business case for CSR'. Perhaps we should rather focus on the 'how' and (...)
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  5.  15
    Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and Talking.Andrew Crane, Mette Morsing & Dennis Schoeneborn - 2020 - Business and Society 59 (1):5-33.
    Within the burgeoning corporate social responsibility communication literature, the question of the relationship between CSR practices and CSR communication has been a central concern. Recently, we observe a growing interest in formative views on the relation between CSR communication and practices, that is, works which ascribe to communication a constitutive role in creating, maintaining, and transforming CSR practices. This article provides an overview of the heterogeneous landscape of formative views on CSR communication scholarship. More specifically, we distinguish between three variants (...)
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  6.  47
    Corporate Social Responsibility as Strategic Auto-Communication: On the Role of External Stakeholders for Member Identification.Mette Morsing - 2006 - Business Ethics, the Environment and Responsibility 15 (2):171–182.
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    Corporate Social Responsibility as Strategic Auto-Communication: On the Role of External Stakeholders for Member Identification.Mette Morsing - 2006 - Business Ethics: A European Review 15 (2):171-182.
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  8.  20
    Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society.Itziar Castelló, Mette Morsing & Friederike Schultz - 2013 - Journal of Business Ethics 118 (4):683-694.
    This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
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  9.  9
    CSR in SMEs: Do SMEs Matter for the CSR Agenda?Mette Morsing & Francesco Perrini - 2009 - Business Ethics: A European Review 18 (1):1-6.
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  10.  24
    CSR and the Mediated Emergence of Strategic Ambiguity.Eric Guthey & Mette Morsing - 2014 - Journal of Business Ethics 120 (4):555-569.
    We develop a framework for understanding how lack of clarity in business press coverage of corporate social responsibility functions as a mediated and emergent form of strategic ambiguity. Many stakeholders expect CSR to exhibit clarity, consistency, and discursive closure. But stakeholders also expect CSR to conform to varying degrees of both formal and substantive rationality. These diverse expectations conflict with each other and change over time. A content analysis of press coverage in Denmark suggests that the business media reflect and (...)
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  11.  26
    CSR as Corporate Political Activity: Observations on IKEA’s CSR Identity–Image Dynamics.Mette Morsing & Anne Roepstorff - 2015 - Journal of Business Ethics 128 (2):395-409.
    In this article, we develop a conceptual framework to understand how a company’s CSR identity becomes defined as a political activity destabilizing the strong identity–image relations. We draw on theories of political CSR and organizational identity–image relations to study how CSR emerges as a corporate political activity in a context where the corporate CSR work is first appreciated and later critiqued by the public in the wake of socio-political events. We analyse the micro-organizational processes in the context of macro-political level (...)
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  12.  2
    Assessing the Legitimacy of “Open” and “Closed” Data Partnerships for Sustainable Development.Erik Wetter, Mette Morsing & Andreas Rasche - 2021 - Business and Society 60 (3):547-581.
    This article examines the legitimacy attached to different types of multi-stakeholder data partnerships occurring in the context of sustainable development. We develop a framework to assess the democratic legitimacy of two types of data partnerships: open data partnerships and closed data partnerships. Our framework specifies criteria for assessing the legitimacy of relevant partnerships with regard to their input legitimacy as well as their output legitimacy. We demonstrate which particular characteristics of open and closed partnerships can be expected to influence an (...)
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  13.  10
    Cross-Sector Partnerships as Capitalism’s New Development Agents: Reconceiving Impact as Empowerment.Thilde Langevang, Mette Morsing, Luisa Murphy & Anne Vestergaard - 2020 - Business and Society 59 (7):1339-1376.
    Cross-sector partnerships are currently praised as capitalism’s key governance instrument to address development challenges. Although some concern has been raised about the effectiveness of such partnerships, little is known about their actual impact. Often it is assumed that partnership outputs transform straightforwardly into societal impact such as poverty alleviation. This article problematizes this assumption. Employing a critical micro-level study, which draws on a qualitative case study of a nongovernmental organization –business partnership in Ghana, we examine how outputs provided by a (...)
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  14.  16
    Novo Nordisk A/S: Integrating Sustainability Into Business Practice.Mette Morsing & Dennis Oswald - 2008 - Journal of Business Ethics Education 5 (special issue):193-222.
    “In an age where companies are scrutinised and transparency is the only way to gain trust,” says Novo Nordisk CEO Lars Rebien Sørensen, “social responsibility is vital to maintain a business advantage.” This case examines how transparency underlines the application of Novo Nordisk’s sustainability policy—how it is integrated, administered, monitored and measured throughout the organisation. It looks closely at one of Novo Nordisk’s business units, Diabetes Finished Products, to see the process in action. Novo Nordisk is a pharmaceutical company specialising (...)
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