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  1.  41
    Norepinephrine ignites local hotspots of neuronal excitation: How arousal amplifies selectivity in perception and memory.Mara Mather, David Clewett, Michiko Sakaki & Carolyn W. Harley - 2016 - Behavioral and Brain Sciences 39:1-100.
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  2.  20
    Emotional arousal amplifies competitions across goal-relevant representation: A neurocomputational framework.Michiko Sakaki, Taiji Ueno, Allison Ponzio, Carolyn W. Harley & Mara Mather - 2019 - Cognition 187 (C):108-125.
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    GANEing traction: The broad applicability of NE hotspots to diverse cognitive and arousal phenomena.Mara Mather, David Clewett, Michiko Sakaki & Carolyn W. Harley - 2016 - Behavioral and Brain Sciences 39.
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    Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior. [REVIEW]Lynne Bell, Julia Vogt, Cesco Willemse, Tim Routledge, Laurie T. Butler & Michiko Sakaki - 2018 - Frontiers in Psychology 9:387541.
    The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience. We review measures of sweat secretion, heart rate, facial muscle activity, eye movements, and electrical brain activity, using techniques including skin conductance, pupillometry, eyetracking and magnetic brain imaging. For each measure, after a brief explanation of the underlying technique, we illustrate concepts and mechanisms that the measure allows (...)
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