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  1.  95
    Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW]Yuan-Shuh Lii & Monle Lee - 2012 - Journal of Business Ethics 105 (1):69-81.
    This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company identification (C–C identification) and brand attitude and, in turn, consumer citizenship behaviors. CSR reputation is proposed as the moderating variable that affects the relationship between CSR initiatives, C–C identification, and brand attitude. A conceptual model that integrates the hypothesized relationships and the moderating effect of CSR reputation is used to frame the study. Using a between-subjects factorial designed experiment, the results showed that (...)
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  2.  36
    A Cross-Cultural Application of a Theoretical Model of Business Ethics: Bridging the Gap Between Theory and Data. [REVIEW]John Cherry, Monle Lee & Charles S. Chien - 2003 - Journal of Business Ethics 44 (4):359 - 376.
    Hunt and Vitell''s General Theory (1992) is used in a cross-cultural comparison of U.S. and Taiwanese business practitioners. Results indicate that Taiwanese practitioners exhibit lower perceptions of an ethical issue in a scenario based on bribery, as well as milder deontological evaluations and ethical judgments relative to their U.S. counterparts. In addition, Taiwan respondents showed higher likelihood of making the payment. Several of the paths between variables in the theory are confirmed in both U.S. and Taiwan samples, with summary data (...)
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  3.  15
    Mission Possible: Do School Mission Statements Work? [REVIEW]James H. Davis, John A. Ruhe, Monle Lee & Ujvala Rajadhyaksha - 2007 - Journal of Business Ethics 70 (1):99 - 110.
    Does ethical content in organizational mission statements make a difference? Research regarding the effectiveness and results of mission statements is mixed. Krohe (1995, Across the board, 32, 17–21) concluded that much of the good results do not come from the mission statements themselves but from the strategic re-education that happens in producing one. We attempted to discover whether universities that explicitly state their ethical orientation and vision in their mission statements had students with higher perceived character trait importance and activities (...)
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  4.  7
    Mission Possible: Do School Mission Statements Work?James H. Davis, John A. Ruhe, Monle Lee & Ujvala Rajadhyaksha - 2007 - Journal of Business Ethics 70 (1):99-110.
    Does ethical content in organizational mission statements make a difference? Research regarding the effectiveness and results of mission statements is mixed. Krohe concluded that much of the good results do not come from the mission statements themselves but from the strategic re-education that happens in producing one. We attempted to discover whether universities that explicitly state their ethical orientation and vision in their mission statements had students with higher perceived character trait importance and activities that reinforce character than universities that (...)
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  5.  55
    Does the Individualist Consume More? The Interplay of Ethics and Beliefs That Governs Consumerism Across Cultures.Monle Lee, Anurag Pant & Abbas Ali - 2010 - Journal of Business Ethics 93 (4):567-581.
    Individualism leading to more consumerism seems to be a bit of truism nowadays in the media. The USA is particularly indicted for being too individualistic and consumerist. Past research has mostly indicated a positive relationship between the two. However, past research has not suggested a negative association between individualism and consumerism. This paper offers support for such a negative relationship by showing that an individual’s ethical values can temper the consumerist nature of individualists. Data were collected in the USA and (...)
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