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  1.  31
    Contemplating the Impact of the Moderators Agency Cost and Number of Supervisors on Corporate Sustainability Under the Aegis of a Cognitive CEO.Muddassar Sarfraz, Ilknur Ozturk, Syed Ghulam Meran Shah & Adnan Maqbool - 2020 - Frontiers in Psychology 11.
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  2.  18
    Service Innovation in Human Resource Management During COVID-19: A Study to Enhance Employee Loyalty Using Intrinsic Rewards.Muhammad Ibrahim Abdullah, Dechun Huang, Muddassar Sarfraz & Muhammad Waqas Sadiq - 2021 - Frontiers in Psychology 12.
    This research focuses on the employee loyalty aspect of private hospitals in Pakistan during the COVID-19 pandemic, seriously impacted by strict work demand and work-family conflict. To manage this issue, social rewards and psychological rewards played a role as a mediator. The study uses a causal research design with a correlational study design in a non-contrived environment. Minimal researcher interference has been assured. AMOS 24 has been used to deal with the mediation in study design with bootstrap methodology. The study (...)
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  3.  15
    Coronavirus Disease 2019 Safety Measures for Sustainable Tourism: The Mediating Effect of Tourist Trust.Muddassar Sarfraz, Mohsin Raza, Rimsha Khalid, Larisa Ivascu, Gadah Albasher & Ilknur Ozturk - 2022 - Frontiers in Psychology 13.
    Coronavirus disease 2019 pandemic is continuing to have severe effects on tourism-related industries, as safety precautions have become essential to follow. Based on this, this study aims to explore the role of perceptions of the tourist of safety in tourism destination choice with the mediating effect of tourist trust in the context of the Chinese tourism sector. In addition, this study considers improvements to safety measures for sustainable tourism and the benefits of the technology transformation in the travel industry because (...)
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  4.  15
    Editorial: Coronavirus Disease (COVID-19): The Impact on Psychology of Sustainability, Sustainable Development, and Global Economy.Muddassar Sarfraz, Ilhan Ozturk & Syed Ghulam Meran Shah - 2022 - Frontiers in Psychology 13.
  5.  11
    Editorial: Cross-cultural occupational health psychology challenges for the 21st century.Muddassar Sarfraz, Larisa Ivascu, Syed Ghulam Meran Shah & Awais Farid - 2022 - Frontiers in Psychology 13.
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