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  1.  56
    Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk.Charles J. Fombrun, Naomi A. Gardberg & Michael L. Barnett - 2000 - Business and Society Review 105 (1):85-106.
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  2.  13
    Corporate Reputation’s Invisible Hand: Bribery, Rational Choice, and Market Penalties.Vijay S. Sampath, Naomi A. Gardberg & Noushi Rahman - 2018 - Journal of Business Ethics 151 (3):743-760.
    Drawing upon rational choice and investor attention theories, we examine how accusations of corporate bribery and subsequent investigations shape market reactions. Using event study methodology to measure loss in firm value for public firms facing bribery investigations from 1978 to 2010, we found that total market penalties amounted to $60.61 billion. We ran moderated multiple regression analysis to examine further the degree to which the unique characteristics of bribery explain variations in market penalties. Companies committing bribery in less corrupt host (...)
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  3.  10
    The Impact of Corporate Philanthropy on Reputation for Corporate Social Performance.Donald H. Schepers, Pavlos C. Symeou, Stelios C. Zyglidopoulos & Naomi A. Gardberg - 2019 - Business and Society 58 (6):1177-1208.
    This study seeks to examine the mechanisms by which a corporation’s use of philanthropy affects its reputation for corporate social performance, which the authors conceive of as consisting of two dimensions: CSP awareness and CSP perception. Using signal detection theory, the authors model signal amplitude, dispersion, and consistency on CSP awareness and perception. Overall, this study finds that characteristics of firms’ portfolio of philanthropic activities are a greater predictor of CSP awareness than of CSP perception. Awareness increases with signal amplitude, (...)
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  4.  24
    Antecedents of Corporate Political Finance Disclosure.Naomi A. Gardberg, Donald H. Schepers & Louis Lipani - 2011 - Proceedings of the International Association for Business and Society 22:424-435.
    U.S. corporations have long tried to enact a favorable business environment via political activities such as lobbying and campaign contributions. This particular strategy is receiving increased attention due to the recent Supreme Court decision, Citizens United v. Federal Election Commission, which establishes that corporations have the same rights with regard to political activities as individuals. In this work, we examine the nature of corporate political activity and the need for accountability; define transparency in the context of corporate political activity; and (...)
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  5.  13
    Awareness.Naomi A. Gardberg & Donald H. Schepers - 2007 - Proceedings of the International Association for Business and Society 18:144-148.
    This study seeks to examine the mechanism by which a corporation’s use of philanthropy might affect its reputation for CSP. We propose and test a model relating corporate philanthropy and foundations to awareness of and evaluations of firm social responsibility. We find that the relationships are more perplexing than others have proposed. Our contention that corporate philanthropy is a complex variable is upheld and we propose avenues for future research.
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