In this article, the authors investigate the applicability and usefulness of three alternative perspectives on corporate issues management: issue life cycle theory, legitimacy theory, and stakeholder theory. Each perspective makes certain as- sumptions about the nature of issues management activities and certain general predictions about corporate social responsiveness. The authors test the relative applicability of the three theories through a case study of the issues management activities of four large forestry companies in Finland and Canada. The authors conclude that all (...) three perspectives have value but differ in the level of analysis and time frame to which they apply. (shrink)

In this article we argue that the emergence of a new form of organization – community enterprise – provides an alternative mechanism for corporations to behave in socially responsible ways. Community enterprises are distinguished from other third sector organisations by their generation of income through trading, rather than philanthropy and/or government subsidy, to finance their social goals. They also include democratic governance structures which allow members of the community or constituency they serve to participate in the management of the organisation. (...) Partnerships between corporations and community enterprises therefore raise the possibility of corporations moving beyond philanthropic donations toward a more sustainable form of intervention involving long-term commitments to communities. At the same time they change substantively the nature of any collaboration by allowing relationships to proceed on the basis of mutual advantage, thereby broadening their appeal and scope. In doing so, partnerships build capacity and enfranchise communities in a way that avoids the paternalism that has traditionally characterised relationships between corporations and voluntary sector organisations. Power relations are transformed because partners are seen as sources of valuable assets, knowledge and expertise, rather than recipients of patronage or charity. (shrink)

This paper examines the different mechanisms used by multinational corporations (MNCs) in Nigeria seeking to make long-term social investments by meeting the critical challenge of improving water provision. Community enterprise – an increasingly common form of social enterprise, which pursues charitable objectives through business activities – may be the most effective mechanism for building local capacity in a sustainable and accountable way. Traditionally, social investments by MNCs have involved either donations to a charity, which then assumes responsibility for delivering social (...) outcomes, or direct management of social investment in-house. These approaches have been criticized, however, for their limited contribution to local capacity building, their focus on short-term outcomes, and the restricted role that they afford to communities. Partnering with community enterprise, provided there is sufficient local capacity to support it, is the most effective mode of governance through which MNCs can manage social investments in developing countries. (shrink)

Business ethics is an eclectic blend of intellectual traditions that seeks to examine the question of "what should I do in my businessrelationships." This paper attempts to widen this discussion by proposing an alternative view of the nature of ethical behaviour: ethical behaviour as a situated social accomplishment. From an ethnomethodological perspective, norms and rules have the status of interpretive aids whieh are used to negotiate an acceptable meaning for a situation; norms and rules are constituted by, and in part (...) constitute, the situations in which they occur. While most work in business ethics has tended to reify ethical practices, this paper stresses the contingent and situational nature of ethical decision making. In addition to presenting an ethnomethodological perspective, this paper discusses the methodological ramifications of this perspeetive through an examination of three ethnographic studies of situated rule usage. (shrink)

Business ethics is an eclectic blend of intellectual traditions that seeks to examine the question of "what should I do in my businessrelationships." This paper attempts to widen this discussion by proposing an alternative view of the nature of ethical behaviour: ethical behaviour as a situated social accomplishment. From an ethnomethodological perspective, norms and rules have the status of interpretive aids whieh are used to negotiate an acceptable meaning for a situation; norms and rules are constituted by, and in part (...) constitute, the situations in which they occur. While most work in business ethics has tended to reify ethical practices, this paper stresses the contingent and situational nature of ethical decision making. In addition to presenting an ethnomethodological perspective, this paper discusses the methodological ramifications of this perspeetive through an examination of three ethnographic studies of situated rule usage. (shrink)

Business ethics is the study of ethics as it applies to a particular sphere of human activity. As such, business ethics presupposes a difference between an individual's experience within a business organization and his or her experience outside the organization. But how do we examine this difference? How do we discuss an individual's experience of everyday reality? What processes create and sustain this reality, and how does one's version of reality affect what is, and what is not, ethical? This paper (...) outlines an approach to these questions based on theory from the sociology of knowledge, an approach which makes some progress towards making business ethics more existential. The sociology of knowledge, and particularly the social constructionist perspective, is concerned with how an institution creates knowledge and how this knowledge affects the cognitive processes of the individuals who make up the institution. The dialectic nature of the interdependent processes which shape both the individual and the organization are important in understanding how business ethics, as one kind of social knowledge, are enacted. Examining these processes leads to several interesting hypotheses about the nature of both the study and practice of business ethics. XXXOnly individuals have a sense of responsibility. — Friedrich Nietzsche. (shrink)