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    “Just” Markets From the Perspective of Catholic Social Teaching.Nicholas J. C. Santos & Gene R. Laczniak - 2009 - Journal of Business Ethics 89 (S1):29-38.
    The "justice of markets" is intricately connected to the treatment of the poor and the disadvantaged in market economies. The increased interest of multinational corporations in low-income market segments affords, on one hand, the opportunity for a more inclusive capitalism, and on the other, the threat of greater exploitation of poor and disadvantaged consumers. This article traces the contributions of Catholic Social Teaching and its basic principles toward providing insight into what constitutes "justice" in such "marketing to the impoverished" situations.
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  2.  11
    The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing.Tina M. Facca-Miess, Gene R. Laczniak & Nicholas J. C. Santos - 2015 - Journal of Business Ethics 126 (4):697-707.
    Writing in the Business and Politics, Santos and Laczniak 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model. As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant (...)
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