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  1. The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products.Sandro Castaldo, Francesco Perrini, Nicola Misani & Antonio Tencati - 2009 - Journal of Business Ethics 84 (1):1-15.
    This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade (...)
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  2. The impact of corporate social responsibility on consumer trust: The case of organic food.Sergio Pivato, Nicola Misani & Antonio Tencati - 2007 - Business Ethics, the Environment and Responsibility 17 (1):3–12.
    A critical and notoriously elusive issue in Corporate Social Responsibility (CSR) research is the impact of Corporate Social Performance (CSP) on the bottom line. Instead of looking for direct correlations between social and financial performance, we hypothesize that the first result of CSR activities is the creation of trust among the stakeholders. A survey conducted on consumers of organic products provided support for our hypothesis, showing that CSP influences consumer trust and that that trust in turn influences consumers' subsequent actions. (...)
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    The impact of corporate social responsibility on consumer trust: the case of organic food.Sergio Pivato, Nicola Misani & Antonio Tencati - 2007 - Business Ethics: A European Review 17 (1):3-12.
    A critical and notoriously elusive issue in Corporate Social Responsibility (CSR) research is the impact of Corporate Social Performance (CSP) on the bottom line. Instead of looking for direct correlations between social and financial performance, we hypothesize that the first result of CSR activities is the creation of trust among the stakeholders. A survey conducted on consumers of organic products provided support for our hypothesis, showing that CSP influences consumer trust and that that trust in turn influences consumers' subsequent actions. (...)
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    A Qualified Account of Supererogation: Toward a Better Conceptualization of Corporate Social Responsibility.Antonio Tencati, Nicola Misani & Sandro Castaldo - 2020 - Business Ethics Quarterly 30 (2):250-272.
    ABSTRACTSome firms are initiating pro-stakeholder activities and policies that transcend conventional corporate social responsibility conceptions and seem inconsistent with their business interests or economic responsibilities. These initiatives, which are neither legally nor morally obligatory, are responding to calls for a more active role of business in society and for a broader interpretation of CSR. In fact, they benefit stakeholders in a superior and an innovative way and are difficult to reconcile with commonly used rationales in the extant CSR literature, such (...)
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