The aim of this article is to tackle the sociosemiotic strategies through which the relation between power and visibility is articulated in today’s metropolitan São Paulo. Drawing on the theoretical-methodological framework of Greimasian and post-Greimasian semiotics, the following hypotheses are put forth: (1) contemporary São Paulo is characterized by a true visual hypertrophy, which manifests itself, all at once, in both its architectural and mediatic landscapes; (2) in São Paulo, power is hypervisible and apparently transparent; (3) the excess of images, (...) gazes, and perspectives produces, in São Paulo, dense and wide areas of topological, mediatic, and social invisibility; (4) the predominant visibility in São Paulo can be qualified as a “populist” visibility. Based on these assumptions, this article intends to contribute to the consolidation of a critical debate on the visual matrices of power and on social processes of exclusion and inclusion currently in place in global metropolises. Likewise, it is intended to contribute to the elaboration of a theoretical-methodological framework capable of understanding and addressing the complexity of the phenomena that characterize such debate. (shrink)

RESUMO O artigo propõe uma releitura cruzada dos conceitos de acidente, desenvolvido por Landowski no âmbito de sua teoria sociossemiótica da interação, e explosão, elaborado por Lotman em seus últimos escritos de semiótica da cultura. Longe de ser um fim em si mesmo, este confronto almeja esboçar uma síntese teórico-epistemológica que possa contribuir à análise dos processos comunicacionais-discursivos que regem o devir dos sistemas socioculturais, bem como ao seu enquadramento conceitual. A minha hipótese é que a cifra desta articulação resida (...) no vínculo entre a indeterminação destacada por ambos os autores e a carga estésica, isto é, o núcleo de tensões sensíveis que, conforme vislumbra Landowski, os acontecimentos acidentais/explosivos são capazes de mobilizar. Para procurar demonstrar sua pertinência e relevância, partirei de um caso concreto: as jornadas de junho de 2013 e seu impacto no processo que levou, em 2016, ao impeachment de Dilma Rousseff e, em 2018, à eleição de Jair Bolsonaro. ABSTRACT The article proposes a comparison between the concepts of accident, developed by Landowski in his sociosemiotic theory of interaction, and explosion, elaborated by Lotman in his last writings on the semiotics of culture. Far from being an end in itself, this confrontation aims to sketch a theoretical-epistemological synthesis that can contribute to the analysis of the communicational-discursive processes that trigger the historical flow of sociocultural systems, as well as to their conceptual categorisation. My hypothesis is that the basis of this articulation lies in the link between the indeterminacy highlighted by both authors, and the aesthesic value, that is, the core of sensible tensions that, as shown by Landowski, the accidental/explosive events could mobilise. In order to demonstrate its pertinence and relevance, I will focus on a specific case study: the 2013 protests in Brazil and their impact on the process that led to the impeachment of Dilma Rousseff in 2016 and the election of Jair Bolsonaro in 2018. (shrink)