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Patricia Marquez
Ateneo de Manila University
  1.  21
    Configuration and Development of Alliance Portfolios: A Comparison of Same-Sector and Cross-Sector Partnerships.Roberto Gutiérrez, Patricia Márquez & Ezequiel Reficco - 2016 - Journal of Business Ethics 135 (1):55-69.
    Management of different types of partnerships plays a decisive role in company performance. Complex business ventures, such as those created to serve low-income populations, usually include both cross- and same-sector partnerships. However, the initial diversity featured in these alliance portfolios diminishes as companies take their ventures up to scale. This article develops theoretical propositions about the evolution and configuration patterns of portfolios that include both cross- and same-sector partnerships. Two longitudinal case studies serve to illustrate the theoretical framework developed for (...)
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