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    Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? [REVIEW]Peggy Simcic Brønn & Deborah Vidaver-Cohen - 2009 - Journal of Business Ethics 87 (1):91 - 109.
    This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? Previous (...)
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  2.  12
    Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy.Deborah Vidaver-Cohen & Peggy Simcic Brønn - 2008 - Business and Society Review 113 (4):441-475.
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  3.  22
    Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis.Deborah Vidaver-Cohen & Peggy Simcic Brønn - 2015 - Journal of Business Ethics 127 (1):49-64.
    This paper describes an exploratory study of corporate responsibility, corporate reputation, and stakeholder support in Norway, Sweden and Denmark—countries recognized worldwide as providing an institutional climate uniquely conducive to responsible business practice. Conducting a secondary analysis of Scandinavian data from Reputation Institute’s extensive global research on corporate reputation and responsibility, we examine four key questions: First, do Scandinavians agree with external observers that firms in their countries demonstrate superior levels of corporate responsibility? Second, relative to other reputation drivers, to what (...)
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