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  1.  5
    Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments.Jatinder J. Singh, Nitika Garg, Rahul Govind & Scott J. Vitell - 2018 - Journal of Business Ethics 151 (1):235-248.
    Although various factors have been studied for their influence on consumers’ ethical judgments, the role of incidental emotions has received relatively less attention. Recent research in consumer behavior has focused on studying the effect of specific incidental emotions on various aspects of consumer decision making. This paper investigates the effect of two negative, incidental emotional states of anger and fear on ethical judgment in a consumer context using a passive unethical behavior scenario. The paper presents two experimental studies. Study 1 (...)
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  2.  11
    Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability.Wenbin Sun, Shanji Yao & Rahul Govind - forthcoming - Journal of Business Ethics:1-17.
    In the literature, CSR’s roles on firm performance are found to be positive, negative, or neutral. This inconclusive pattern suggests there may be a more complicated mechanism at work than the traditional focus on simple linear associations. We propose and test an inverted-U-shaped relationship between CSR and shareholder value, the fundamental measure of firm performance. Further, we incorporate a critical firm attribute, marketing capability, to moderate the nonlinear link between CSR and shareholder value, thereby exploring a previous understudied area involving (...)
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  3.  2
    Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption.Rahul Govind, Jatinder Jit Singh, Nitika Garg & Shachi D’Silva - 2019 - Journal of Business Ethics 155 (4):1195-1214.
    Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers’ explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but not explored much. We utilize the model of dual attitudes as (...)
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  4.  42
    Equality, Right, and Identity: Rethinking the Contract Through Hobbes and Marx.Rahul Govind - 2011 - Telos: Critical Theory of the Contemporary 2011 (154):75-98.
    ExcerptThe following essay is an investigation into the nature of the contract, the way in which the contract indexes “right” and equality, and the textual and historical expressions—as well as echoes—that this has taken from Thomas Hobbes to Karl Marx.1 The opening set of conceptual remarks will lead to a reading of Hobbes's Leviathan and Marx's On the Jewish Question, with the intent of arguing that both texts were concerned with theoretically explicating the relationship between right and equality, germane to (...)
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  5.  22
    The Fade-Out of the Political Subject: From Locke to Mill.Rahul Govind - 2013 - Telos: Critical Theory of the Contemporary 2013 (162):56-76.
    ExcerptModernity has been identified with progress and with the idea of progress.1 The identification of progress as fact and idea conceal a two-fold problematic: the nature of time and the subject being characterized. If progress is its characteristic, the subject cannot in turn be said to be in fact progressing, and if it is not, it will be indiscernible from regression. This is not unrelated to modernity construing itself as distinct, distinguishing itself from the past while, at the same time, (...)
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