The most important contemporary development in rhetoric for the theory of argumentation is Jeanne Fahnestock's program of figural logic, the ruling insight of which is that figures epitomize arguments. Working primarily with the antimetabolic formula at the heart of Gregor Mendel's paper “Experiments in Plant Hybridization,” I investigate the figural bases of the logic anchoring this foundational essay in genetics. In addition to antimetabole, the formula also depends crucially on ploche, polyptoton, onomatopoeia, antithesis, synecdoche, reification, and metaphor.

Volume 6, Issue 3, September 2015, Page 310-346.

Volume 6, Issue 3, September 2015, Page 310-346.

This article reviews the recent work of Alan G. Gross , with prominent notice, as well, of works by Leah Ceccarelli, Celeste Condit, and Jeanne Fahnestock, among others, in order to sketch out developments in the rhetoric of science.-------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ------------------------------------------------.

Ploke, the scheme of perfect lexical repetition, is utterly fundamental to language and thought. If that sounds like someone talking about metaphor, it is because ploke is to schemes as metaphor is...