The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
There is no adequate understanding of contemporary Jewish and Christian theology without reference to Martin Buber. Buber wrote numerous books during his lifetime (1878-1965) and is best known for I and Thouand Good and Evil. Buber has influenced important Protestant theologians like Karl Barth, Emil Brunner, Paul Tillich, and Reinhold Niebuhr. His appeal is vast--not only is he renowned for his translations of the Hebrew Bible but also for his interpretation of Hasidism, his role in Zionism, and (...) his writings in psychotherapy and political philosophy. In addition to a general introduction, each chapter is individually introduced, illuminating the historical and philosophical context of the readings. Footnotes explain difficult concepts, providing the reader with necessary references, plus a selective bibliography and subject index. (shrink)
_Meetings_ sets forth the life of one of the twentieth-century's greatest spiritual philosophers in his own words. A glittering series of reflections and narratives, it seeks not to describe his life in its full entirety, but rather to convey some of his defining moments of uncertainty, revelation and meaning. Recalling the question on the infinity of space and time which nearly drove Buber to suicide at the age of fourteen, his adolescent 'seduction' by Nietzsche's work, his hero-worship of Ferdinand (...) Lassalle and his love of Bach's music, _Meetings_ has no equal as a portrait of an unique intellect in progress. Like Buber's great works _Between Man and Man_ and _The Way of Man_, it evokes a tactile, earthly concept of meaning ultimately found, as Maurice Friedman writes in his introduction, 'not in conceptual or systematic thought but in the four-dimensional reality of events and meetings'. (shrink)
«All’interno di un genere umano ancora proteiforme e in divenire, sempre più persone percepiscono che cosa si stia preparando; la loro percezione cresce di giorno in giorno, e la conoscenza della crisi richiama in loro la sola controforza che può riuscire a elevare essi stessi a “signori” attraverso nuove mete, mete grandi e chiare, imponendosi su tali sediziosi mezzi. Questa controforza è quella che io chiamo il nuovo Umanesimo della fede ».
Mettendo in discussione le antiche considerazioni di Ferdinand Tönnies sull’ineluttabilità della transizione dalla comunità alla società – un carattere tipico della modernità secondo Tönnies –, Martin Buber reclama la necessità, insieme politica e religiosa, di costruire una comunità post-sociale, nella quale trovi concretezza l’anelito socialista e libertario alla ‘buona vita’ e il bisogno spirituale di realizzare Dio nei rapporti degli uomini con i loro simili. Nella sua riflessione, infatti, l’autore esprime l’idea di un Dio che non si sovrappone affatto (...) agli uomini, ma si colloca accanto a loro, manifestandosi nelle istituzioni mondane, quando siano fondate sulla giustizia e sull’uguaglianza.By drawing into question Ferdinand Tönnies ancient remarks on the inevitability of the transition from community to society – according to the former, a typical feature of modernity – Martin Buber claims the need, both political and religious, to build a post-social community, in which the socialist and libertarian aspiration for a ‘good life’ and the spiritual need to realize God in human relations with our fellow men may materialize. As a matter of fact, in his thought, the author expresses the idea of a God not superimposing on men at all, but rather standing next to them, revealing in worldly institutions, when founded on justice and equality. (shrink)
Buber ricorda l’amico Gustav Landauer, il rivoluzionario tedesco di origini ebree assassinato a Monaco nel 1919. Landauer incitava alla lotta contro lo Stato, i partiti e il capitalismo perché sosteneva un’idea di trasformazione radicale della società, fondata su uno spirito nuovo, comunitario, che non avrebbe modificato solo le forme esteriori di dominio, ma gli stessi rapporti tra gli uomini. I suoi discorsi non riuscirono tuttavia a catturare le masse. Landauer decise di partecipare alla rivoluzione tedesca non per realizzare la (...) propria idea ma per tentare di contenere i rischi, propri di ogni rivoluzione, di venire fagocitata dal meccanismo dei partiti e di autodistruggersi attraverso l’uso della violenza. Buber giudica inoltre un errore la sua scelta politica di prender parte al governo dei Consigli, perché lo costrinse ad accettare compromessi e a mettere da parte la sua idea di trasformazione. E tuttavia Buber lo celebra come un martire che accettò consapevolmente di sacrificarsi.Buber remembers his friend Gustav Landauer, the german revolutionar of hebrew origins, who was murdered in 1919 in Munich. Landauer incited to rebellion against State, party and capitalism because he supported an idea of radical transformation of the society, founded on a new, communitary spirit able to change not only extern dominations form, but human relations too. But Landauer’s speeches were not able to convince the masses. According to Buber, Landauer decided to take part to the german revolution not for realizing his own ideas, but only to reduce the inner risks of every revolution of being absorbed by partitic mechanism and collapse under his own violence. Secondly, Buber means that Landauer’s politic choice to take part to the government of the Councils was a failure, because he had to come to compromises and give up his idea of transformation. Neverthless Buber celebrates him as a martyr who consciously accepted his sacrifice. (shrink)
The sacred tales and aphorisms collected here by Martin Buber have their origins in the traditional Hasidic metaphor of life as a ladder, reaching towards the divine by ascending rungs of perfection. Through Biblical riddles and interpretations, Jewish proverbs and spiritual meditations, they seek to awaken in the reader a full awareness of the urgency of the human condition, and of the great need for self-recognition and spiritual renewal.