The article employs the mediatization concept to analyze the relationship of science and the massmedia. It draws on theoretical considerations from the sociology of science to distinguish and empirically investigate two dimensions of mediatization: changes in media coverage of science on the one hand and the repercussions of this coverage on science on the other hand. Results of content analyses and focused expert interviews show that mediatization phenomena can indeed be observed in (...) the case of science, but they are limited to certain disciplines, to certain phases, and to a small number of media visible scientists. We conclude that media-induced structural change in science, though present, is less pronounced than mediatization of other parts of society. Compared to spheres such as politics and sports, science's media resistance is rather high. (shrink)
This contribution provides theoretical insights into a planned dissertation project which discusses the massmedia as a stakeholder of a company, suggesting that a complex understanding of the massmedia, their public-sphere function and their mode of operation is crucial for analyzing the media’s role in conferring corporate legitimacy. Terms such as ‘corporate citizen’ or ‘stakeholder democracy’ or the notion of corporations as civil or political actors imply a link to the public sphere, which in (...) modern democracies is primarily constituted through the massmedia. However, up to now, there has been hardly any discussion about the role of the massmedia and the public sphere in the realm of stakeholder theory. (shrink)
A sample of 871 currently married urban Bangladeshi women was used to assess the impact of massmedia family planning programmes on current contraceptive use. The analyses suggested that radio had been playing a significant role in spreading family planning messages among eligible clients; 38% of women with access to a radio had heard of family planning messages while the figures for TV and newspaper were 18·5% and 8·5% respectively. Education, number of living children and current contraceptive use (...) were important predictors of exposure to any massmedia family planning messages. There was a negative relationship between breast-feeding and the current use of contraception indicating a low need for contraception among women who were breast-feeding. (shrink)
This paper analyses massmedia exposure and its effect on family planning in Bangladesh using data from the Bangladesh Demographic and Health Survey (BDHS) 1993s place of residence, education, economic status, geographical region and number of living children appeared to be the most important variable determining massmedia exposure to family planning. Multivariate analysis shows that both radio and TV exposure to family planning messages and ownership of a radio and TV have a significant effect on (...) current use of family planning methods. These factors remain significant determinants of contraceptive use, even after controlling socioeconomic and demographic factors. The study reveals that both socioeconomic development policies and family planning programmes with a special emphasis on massmedia, especially radio, may have a significant effect on contraceptive use in Bangladesh. The principal policy challenge is to design communications strategies that will reach the less privileged, rural and illiterate people who are by far the majority in Bangladesh. (shrink)
In recent years, the growing academic field called “Data Science” has made many promises. On closer inspection, relatively few of these promises have come to fruition. A critique of Data Science from the phenomenological tradition can take many forms. This paper addresses the promise of “participation” in Data Science, taking inspiration from Paul Majkut’s 2000 work in Glimpse, “Empathy’s Impostor: Interactivity and Intersubjectivity,” and some insights from Heidegger’s "The Question Concerning Technology." The description of Data Science (...) provided in the scholarly literature includes “the study of the generalizable extraction of knowledge from data” (Dhar 2013, 64), “data stewardship and data sharing…access to data at higher volumes and more quickly, and the potential for replication and augmentation of existing research” (Hartter et al., 2013, 1), and “personal information, health status, daily activities and shopping preferences that are recorded and used to give us instant feedback and recommendations based on previous online behavior.” (Shin 2013) United States universities have begun to offer graduate programs in “data science”, anticipating the growth of this field for marketing, national security, and health industries. These universities include New York University, Columbia University, Stanford, Northwestern, and Syracuse. (shrink)
Vivemos, hoje, sob a hegemonia do paradigma tecnocêntrico, mercadológico e midiático. A Tecnociência, o Mercado e a Mídia se constituem em autênticos horizontes no interior dos quais se desvelam todos os âmbitos da experiência humana. Isso posto, o que o ser humano e a religião se tornam nessa nova situação epocal? A Tecnociência tornou-se horizonte de compreensão do ser humano em relação ao mundo e si próprio. Não apenas nossos estilos de vida, nosso modo de trabalhar e viver, são condicionados (...) pela técnica, mas também nossa identidade mais profunda é dada pela diferença técnica. Somos ainda vítimas da “absolutização do Mercado”: uma autêntica mercantilização da vida e, portanto, também da cultura e da religião. O mercado vai se impondo como único cenário de nossa trama civilizacional atual. Nossos fluxos vitais e também os valores e símbolos culturais e religiosos se tornam mercadoria de consumo e de descarte. Em tal contexto, a religião corre o risco de ser acometida por um duplo reducionismo. Esse tem sido o preço que a religião decidiu pagar em troca do direito de cidadania em um mundo dominado pela Tecnociência, pelo Mercado e pela Mídia. Palavras-Chave : Tecnociência. Mercado. Mídia. Religião. Mercantilização da vida. Absolutização do Mercado.We live, today, under the hegemony of a techno-centric, market-based and mediatic paradigm. Techno-science, the Market and the MassMedia are authentic horizons, in the interior of which are uncovered all of the scopes of the human experience. Having said that, what does human kind and religion become in this new era? Techno-science has become a horizon of comprehension of man regarding the world and of himself. Not only our lifestyles and our way of life and work are conditioned by technology, but also our deeper identity is lost by the technical difference. We are still victims of the “absolutization of the market”: an authentic mercantilization of life and, therefore, culture and religion. The market presents itself as the only setting of our present civilization’s story line. Our vital fluctuations, as well as the values and religious and cultural symbols become merchandise to consume and discard. In such a context, religion runs the risk of being attacked by a double reductionism. This has been the price that religion decided to pay in exchange for the right of citizenship in a world dominated by techno-science, by the market and by the MassMedia. Keywords : Techno-science. Market. MassMedia. Religion. Mercantilization of life. Absolutization of the market. (shrink)
Survey data are presented on opinions about agricultural biotechnology and its applications held by agricultural science faculty at highly ranked programs in the United States with and without personal involvement in biotechnology-oriented research. Respondents believed biotech holds much promise, but policy positions vary. These results underscore the relationship between opinion and stakeholder interests in this research, even among scientific experts. Media accounts are often seen as causes, rather than artifacts, of the existence of public controversy; European and now (...) U.S. opposition to food biotechnology is often explained away in terms of such a relationship. The authors argue that where even experts are divided, public opposition cannot reasonably be attributed to poor public understanding or sensationalistic media accounts. Ethical implications for communicating science are explored. (shrink)
The public communication of science and technology has become increasingly important over the last several decades. However, understanding the audience that receives this information remains the weak link in the science communication process. This essay provides a brief review of some of the issues involved, discusses results from an audience-based study, and suggests some strategies that both scientists and journalists can use to modify media coverage in ways that can help audiences better understand major public issues that (...) involve science and technology. (shrink)
Internal mechanisms that uphold the reliability of published scientific results have failed across many sciences, including some that are major sources of science news. Traditional methods for reporting science in the massmedia do not effectively compensate for this unreliability. I argue for a new conceptual framework in which science journalists and scientists form a complex knowledge community, with science news as the interdisciplinary product. This approach motivates forms of collaboration and training that can (...) improve the epistemic reliability of science news. (shrink)
We respond to Morgan and Feeley’s critique on our article “MassMedia in Organ Donation: Managing Conflicting Messages and Interests.” We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: “to educate the general public about organ donation process” and “help individuals make informed decisions” about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to “information from pilot work or focus groups” (...) but should include evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley’s claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ requestors at the Department of Motor Vehicles offices. We conclude that organ donation is a medical procedure subject to all the ethical obligations that the medical profession must uphold including that of transparency and truthfulness. (shrink)
Firm–employee relationships are dependent on the wider societal context and on the role business plays in society. Changes in institutional arrangements in society affect the perceived responsibilities of firms to their personnel. In this study, we examine massmedia discussions about firm–employee relationships from a social responsibility perspective via a longitudinal study in Romanian society. Our analysis indicates how the expected responsibilities of firms towards employees have altered with the changing role of firms in society since the early (...) 1990s. These transformations correspond to the ideological developments, from communist to market-based thinking, which have taken place in post-communist Eastern Europe. More specifically, our study shows how the diminishing expectations of corporate social responsibility (CSR) are linked in massmedia to increasingly important talk of human resource management (HRM). HRM is a modern business approach believed to address personnel needs and organisational objectives simultaneously. The congruency of goals in HRM may mistakenly lead to the conclusion that organisations are inherently responsible toward their personnel. We argue that this may not necessarily be the case. HRM, matching well the new free-market ideology in post-communist Eastern Europe, was eagerly embraced in that it defined firm–personnel relationships. In this study, we question whether this was an adequate theoretical perspective for Romanian firms to adopt as it lacks sufficient ethical grounding. We also call for a higher awareness concerning the role of massmedia in the management literature, since its current role in constructing the ‘rightness’ and ‘wrongness’ in firm–personnel relationships is hardly considered. (shrink)
he Troy controversy (2001–2005) illustrates the substantial impact of massmedia on academic discourse among specialists. Triggered by a disputed exhibition, the controversy breaks out in the massmedia and quickly escalates. In leading newspapers, Germany’s most renowned archeologists discuss findings and their interpretation in Troy research fiercely. The public Troy controversy is best characterized as an inter-specialist debate since lay people virtually have no say. The chapter provides an overview of the course that the public (...) and the subsequent academic controversy take over time. This is followed by a detailed account of the public debate’s argumentative structure. The analysis shows that the public debate exerts a catalytic influence on academic discussion - not simply as a result of the massmedia’s pervasiveness and their amplification potential but by virtue of the discursive configuration of the massmedia controversy. (shrink)
(1996). Access without impact: The massmedia in postwar Japanese political culture. The European Legacy: Vol. 1, Fourth International Conference of the International Society for the study of European Ideas, pp. 786-790.
In this article I consider what the implications of ubuntu, interpreted as an African moral philosophy, are for self-expression as a value that the media could help to promote. In contrast to the natural hunches that self-expression is merely a kind of narcissism or makes sense for only individualist cultures to prize, I argue that an attractive construal of ubuntu entails that self-expression can play an important communitarian role. The massmedia can be obligated to enable people (...) to express themselves since doing so can be one way for people to share with and care for others. (shrink)
The Grand Challenges were launched in 2003 by the Gates Foundation and other collaborators to address the health needs of developing countries. This paper outlines the current problem with health research and development in the context of inequality as conveyed by the 90/10 divide. The paper then looks at the focus and nature of press reporting of global health issues by analysing how press articles have portrayed the Grand Challenges in Global Health initiative. Analysis of the massmedia (...) illustrates that the focus of reporting on the Grand Challenges tends to be on utilitarian themes, leaving issues related to justice and equity comparatively under-reported. (shrink)
Concepts of interaction theory play a central role in media research that deals with the relationship between media offerings and media reception. They cover the diverse activities of media users as well as the adaptation strategies utilized of mass communication. The first part of this article briefly describes where these broad and poorly defined concepts of interaction can be found in different areas of media research. One of the problems is deciding in which cases (...)media communication can be analyzed using interaction models. Another problem is the lack of differentiation between how people deal with media offerings and how media offerings refer to their users. The second part of the article develops a new perspective in media research, which allows the aspects mentioned above to be assigned to processes of media socialization on the one hand, or to the inclusion by mass communication on the other hand. On this basis new research projects can be designed that represent a necessary addition to the established analysis of media reception and media socialization. This research focuses on processes of inclusion as they can be observed in mass communications, mainly in television. This new component of a sociological media theory demonstrates how mass communication itself is able to create an image of its addressees and, in this way, adapt to an anonymous public. (shrink)
The close coupling between media and science becomes predominant in the context of public controversies over science during disasters like earthquakes. The paper discusses some crucial aspects of this dynamic by investigating the role of regional press in Kerala, India, in initiating and maintaining a public controversy over a series of micro earthquakes in 2001 amidst growing public skepticism over the competence of Earth Science to convincingly explain the phenomenon. The press employed various strategies to challenge (...) the official scientific explanation of the phenomenon and broke open the ground for a spectrum of alternative interpretations and critical interventions, affirming greater public participation in science. Most of the experts continued to downplay the concerns raised by the media, but closure was attained when a lesser-known team of experts convincingly interpreted the geological events while participating in the deliberations. The paper analyses how the media played a crucial role in revealing and enhancing the entanglement of science with diverse actors and institutions during the controversy. (shrink)
This article analyzes news coverage of mass murders in Time and Newsweek for the period 1984 to 1991 for evidence of disproportionate, perhaps politically motivated coverage of certain categories of mass murder. Discusses ethical problems related to news and entertainment attention to mass murder, and suggests methods of enhancing the public's understanding of the nature of murder.
Invited media scholars and journalists examine the general issue of nuclear waste, risk and the sicentific promises that were made, but not kept, about safe disposal. The massmedia uncovered and reported on nuclear waste problems at Rocky Flats in Colorado and Hanford in Washington. Two environmental journalists review efforts to expose problems at these sites, how secrecy hampered reporting, and the effects of media coverage on nearby residents. An environmental communications scholar evaluates media coverage, (...) the role of the U.S. Department of Energy, and the impact of secrecy on public risk perceptions and attitudes toward government nuclear waste policies. (shrink)
When doubts were first raised about the veracity of the dramatic advances in stem cell research announced by Professor Hwang Woo-Suk, a significant minority response was to question the qualifications of journalists to investigate the matter. In this paper I examine the contemporary relationships between science, scientists, the public, and the media. In the modern context the progress of science often relies on the media to mobilise public support for research and also for the purpose of (...) communication within the scientific community. As a result, attempts to counterpose "science" and "the media" should be treated with some caution. I argue that because of the essential role played by ethics in good science, journalists may in fact sometimes be well placed to investigate scientists. At the conclusion of my paper I draw out some of the implications of my analysis for the ethics of investigative journalism directed towards scientific research. (shrink)
This article examines strands of an intellectual history in Media and Cultural Studies and Science and Technology Studies in both of which researchers were prompted to take up ethnography. Three historical phases of this process are identified. The move between phases was the result of particular displacements and contestations of perspective in the research procedures within each discipline. Thus concerns about appropriate contextualization led to the eventual embrace of anthropological ethnographic methods. The article traces the subsequent emergence of (...) a ‘crisis of context’ in the deployment of ethnography within these disciplines. The analysis of these historical changes is informed by a particular depiction of Euro-American knowledge conventions. The article suggests that the limits currently perceived for ethnography are a specific instance of the more general limits now recognized for these knowledge conventions. (shrink)
BackgroundThe global expansion of biobanks has led to a range of bioethical concerns related to consent, privacy, control, ownership, and disclosure. As an opportunity to engage broader audiences on these concerns, bioethicists have welcomed the commercial success of Rebecca Skloot’s 2010 bestselling book The Immortal Life of Henrietta Lacks. To assess the impact of the book on discussion within the media and popular culture more generally, we systematically analyzed the ethics-related themes emphasized in reviews and articles about the book, (...) and in interviews and profiles of Skloot.MethodsWe conducted a content analysis of a population of relevant English-language articles and transcripts (n = 125) produced by news organizations and publications in the U.S., Canada, Great Britain/Ireland, and Australia/New Zealand. We scored each article for the emphasis and appearance of 9 ethics-related themes. These were informed consent, welfare of the vulnerable, compensation, scientific progress, control/access, accountability/oversight, privacy, public education, and advocacy.ResultsThe informed consent theme dominated media discussion, with almost 39.2 percent of articles/transcripts featuring the theme as a major focus and 44.8 percent emphasizing the theme as a minor focus. Other prominent themes and frames of reference focused on the welfare of the vulnerable (18.4 percent major emphasis; 36.0 percent minor emphasis), and donor compensation (19.2 percent major; 52.8 percent minor). Ethical themes that comprised a second tier of prominence included those of scientific progress, control/access, and accountability/oversight. The least prominent themes were privacy, public education, and advocacy.ConclusionsThe book has been praised as an opportunity to elevate media discussion of bioethics, but such claims should be re-considered. The relatively narrow focus on informed consent in the media discussion generated by Skloot’s book may limit the ability of ethicists and advocates to elevate attention to donor control, compensation, patenting, privacy, and other ethical issues. Still, ethicists should view the book and a pending major TV film translation as opportunities to highlight through media outreach, consultation exercises and public forums a broader range of bioethical concerns that would otherwise be under-emphasized in news coverage. Such efforts, however, need to be carefully planned and evaluated. (shrink)
Concentration and lack of plurality of media control is significant and appears to be increasing. The potential danger to a democracy of a lack of plurality of media control is serious. There are opportunities for greater plurality and freedom of expression through professional employee decision making partcipation. There are practical precedents for professional employee management participation in the media. Therefore, professional media employee management participation deserves to be seriously considered. Limitations of the principle are also considered.
Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.
This article discusses studies and politicalinitiatives concerned with enhancing publicinvolvement in major technological decisions.It argues that such decisions should include asignificant role for the massmedia, andrespect for the diverse relations betweenscience and governance. The notion of`regulated worlds' is proposed as a startingpoint in a discourse that brings together themass media, science management, anddeliberative democracy.
How well do scientists communicate to members of the massmedia? A communication scholar reviews potential barriers to the essential dialogue necessary between those in the sciences and journalists who report science to the public. Suggestions for improving communication within this relationship, in spite of professional process differences, are offered, emphasizing adherence to shared ethical standards.
The majority of adults in Britain cite the massmedia as their main source of information about developments in science and technology. This alone makes it worth studying how the press covered the story of Dolly the cloned sheep. However, the media's reporting of Dolly revealed serious difficulties in the relationship of science to society. Although there were failures of journalistic accuracy and balance, these should not be allowed to obscure the deeper issues.
F22. The MassMedia and Bioethics in Medical Genetics.Kiyotaro Kondo - forthcoming - Bioethics in Asia: The Proceedings of the Unesco Asian Bioethics Conference (Abc'97) and the Who-Assisted Satellite Symposium on Medical Genetics Services, 3-8 Nov, 1997 in Kobe/Fukui, Japan, 3rd Murs Japan International Symposium, 2nd Congress of the Asi.details