Semantic priming has been a focus of research in the cognitive sciences for more than 30 years and is commonly used as a tool for investigating other aspects of perception and cognition, such as word recognition, language comprehension, and knowledge representations. Semantic Priming: Perspectives from Memory and Word Recognition examines empirical and theoretical advancements in the understanding of semantic priming, providing a succinct, in-depth review of this important phenomenon, framed in terms of models of memory and models (...) of word recognition. The first section examines models of semantic priming, including spreading activation models, the verification model, compound-cue models, distributed network models, and multistage activation models (e.g. interactive-activation model). The second section examines issues and findings that have played an especially important role in testing models of priming and includes chapters on the following topics: methodological issues (e.g. counterbalancing of materials, choice of priming baselines); automatic vs. strategic priming; associative vs. "pure" semantic priming; mediated priming; long-term semantic priming; backward priming; unconscious priming; the prime-task effect; list context effects; effects of word frequency, stimulus quality, and stimulus repetition; and the cognitive neuroscience of semantic priming. The book closes with a summary and a discussion of promising new research directions. The volume will be of interest to a wide range of researchers and students in the cognitive sciences and neurosciences. (shrink)

In a recent paper in Psychological Science, Kouider and Dupoux reported obtaining unconscious Stroop priming only when subjects had partial awareness of the masked distractor words . Kouider and Dupoux conjectured that semantic priming occurs only when such partial awareness is present. The present experiments tested this conjecture in an affective categorization priming task that differed from Kouider and Dupoux’s in using masked distractors that subjects had practiced earlier as visible words. Experiment 1 showed priming from practiced words when (...) subjects had no partial awareness of those words. Experiment 2 showed that, in the absence of partial awareness, practiced words yielded priming but not-practiced words did not. Experiment 3 corroborated Experiment 1 and 2s results using a different test of partial awareness. These results suggest that unconscious processing of subword elements drives masked semantic priming by practiced words. (shrink)

Moeser suggested participants default to linear ordering elements but they can be primed to impose either linear or partial ordering. This study seems problematic insofar as ‘greater than’ might be understood to incline participants to favor linear orderings. Recent follow-up studies strongly suggest participants do not default to linear ordering. It seems plausible, moreover, that the observed priming effect is far more pervasive than Moeser countenanced. The present work explores the extent to which priming for linear or partial orders conflicts (...) with the construction of linear or partial ordering lists. Our two experiments suggest friction between priming and task, and also show once the priming tasks are cleared of potentially confounding semantic content, participants perform equally with respect to constructing linear or partial orders under similar priming conditions. (shrink)

By hypothesis, awareness is involved in the modulation of feedback from semantics to the lexical level in the visual word recognition system. When subjects are aware of the fact that there are many related prime–target pairs in a semantic priming experiment, this knowledge is used to configure the system to feed activation back from semantics to the lexical level so as to facilitate processing. When subjects are unaware of this fact, the default set is maintained in which activation is (...) not fed back from semantics to the lexical level so as to conserve limited resources. Qualitative differences in the pattern of data from two lexical decision experiments that employ masked priming are consistent with this hypothesis. Semantic context and stimulus quality interact when the prime is processed with awareness whereas these same two factors produce additive effects on RT when the prime is unlikely to have been processed with awareness. These experiments thus illustrate one way in which awareness affects the dynamics of visual word recognition. (shrink)

The single-word semantic priming paradigm is a tool for investigating how and when word meaning activation occurs during visual word recognition. The prime task effect refers to the elimination of the typically robust semantic priming effect by a nonsemantic prime task . The purpose of this paper is to provide a tutorial review of the literature examining the prime task effect. Understanding the nature of this effect has implications for delineating how selective attention modulates evidence for semantic (...) activation during word reading. These implications are outlined. Additionally, speculations for how these issues of selective attention relate to awareness are offered. (shrink)

Localist models of spreading activation (SA) and models assuming distributed representations offer very different takes on semantic priming, a widely investigated paradigm in word recognition and semantic memory research. In this study, we implemented SA in an attractor neural network model with distributed representations and created a unified framework for the two approaches. Our models assume a synaptic depression mechanism leading to autonomous transitions between encoded memory patterns (latching dynamics), which account for the major characteristics of automatic (...) class='Hi'>semantic priming in humans. Using computer simulations, we demonstrated how findings that challenged attractor‐based networks in the past, such as mediated and asymmetric priming, are a natural consequence of our present model’s dynamics. Puzzling results regarding backward priming were also given a straightforward explanation. In addition, the current model addresses some of the differences between semantic and associative relatedness and explains how these differences interact with stimulus onset asynchrony in priming experiments. (shrink)

Semantic priming has long been recognized to reflect, along with automatic semantic mechanisms, the contribution of controlled strategies. However, previous theories of controlled priming were mostly qualitative, lacking common grounds with modern mathematical models of automatic priming based on neural networks. Recently, we introduced a novel attractor network model of automatic semantic priming with latching dynamics. Here, we extend this work to show how the same model can also account for important findings regarding controlled processes. Assuming the (...) rate of semantic transitions in the network can be adapted using simple reinforcement learning, we show how basic findings attributed to controlled processes in priming can be achieved, including their dependency on stimulus onset asynchrony and relatedness proportion and their unique effect on associative, category-exemplar, mediated and backward prime-target relations. We discuss how our mechanism relates to the classic expectancy theory and how it can be further extended in future developments of the model. (shrink)

Three experiments examined the role of response criteria in a masked semantic priming paradigm using an exclusion task. Experiment 1 used on-line prime-report and exclusion instructions in which participants were told to avoid completing a word stem with a word related to a prime flashed for 0, 38 or 212 ms. Semantic priming was significant in the items analysis, but was moderated by peoples’ ability to report the prime in the participant analysis. Prime-report thresholds in Experiment 2 were (...) made more liberal by instructing participants to guess on every trial. Prime-report increased from Experiment 1 as exclusion failures were eliminated. Experiment 3 clarified the relationship between awareness and prime identification using an on-line measure of confidence and different liberal prime report instructions. The current findings suggest that the ability to act upon and report information in a masked prime is determined by a variable response criterion, which can be manipulated as an independent variable. (shrink)

Humans can understand thousands of abstract words, even when they do not have clearly perceivable referents. Recent views highlight an important role of social experience in grounding of abstract concepts and sub-kinds of abstract concepts, but empirical work in this area is still in its early stages. In the present study, a picture-word semantic priming paradigm was employed to investigate the contribution effect of social experience that is provided by real-life pictures to social abstract concepts and emotional abstract concepts. (...) Using a lexical decision task, we examined responses to picture-SA word pairs and picture-EA word pairs in social/emotional semantically related and unrelated conditions. All pairs shared either positive or negative valence. The results showed quicker responses to positive SA and EA words that were preceded by related vs. unrelated prime pictures. Specifically, positive SA words were facilitated by the corresponding social scene pictures, whereas positive EA words were facilitated by pictures depict the corresponding facial expressions and gestures. However, such facilitatory effect was not observed in negative picture-SA/EA word conditions. This pattern of results suggests that a facilitatory effect of social experience on abstract concepts varies with different sub-kinds of abstract concepts, that seems to be limited to positive SA concepts. Overall, our findings confirm the crucial role of social experience for abstract concepts and further suggest that not all abstract concepts can benefit from social experience, at least in the semantic priming. (shrink)

In general, stimuli that are familiar and recognizable have an advantage of predominance during binocular rivalry. Recent research has demonstrated that familiar and recognizable stimuli such as upright faces and words in a native language could break interocular suppression faster than their matched controls. In this study, a visible word prime was presented binocularly then replaced by a high-contrast dynamic noise pattern presented to one eye and either a semantically related or unrelated word was introduced to the other eye. We (...) measured how long it took for target words to break from suppression. To investigate word-parts priming, a second experiment also included word pairs that had overlapping subword fragments. Results from both experiments consistently show that semantically related words and words that shared subword fragments were faster to gain dominance compared to unrelated words, suggesting that words, even when interocularly suppressed and invisible, can benefit from semantic and subword priming. (shrink)

In a masked priming experimental paradigm, we studied a possible subliminal perception effect on a semantic selection task. To gauge the degree to which subjects solved the SST consciously, they subsequently reported their level of confidence of having made a correct response. This was done on each trial, and the subjects used individually constructed category rating scales to do so, in order to achieve a more sensitive measurement of which trials were influenced by conscious processes. During the construction of (...) these individual rating scales, subjects verbally reported their experiences after each trial. The present study failed to find evidence of performance above chance level when subjects themselves reported to be at chance level. In fact, performance closely covaried with subjects' confidence ratings. About half of the subjects reported they would sometimes experience a 'feeling of knowing' the correct response to the SST, despite being unaware of the specific identity of the prime. From this, we observe the methodological point that in order to demonstrate subliminal perception in a masked priming paradigm with a semantic selection task it is not enough to demonstrate a lack of conscious visual perception of the prime, since a vague, yet conscious, FOK experience can be used by subjects to solve the task. (shrink)