Journalism and media ethics texts commonly invoke Aristotle's Golden Mean as a principal ethical theory that models such journalistic values as balance, fairness, and proportion. Working from Aristotle's text, this article argues that the Golden Mean model, as widely understood and applied to media ethics, seriously belies Aristotle's intent. It also shortchanges the reality of our moral agency and epistemic responsibility. A more authentic rendering of Aristotle's theory of acting rightly, moreover, has profound implications for communication ethicists and media practitioners.

Albert and the career of virtue theory -- Modern virtue theory as foreground to Albert's moral philosophy -- Albert's ethical treatises -- The significance of Albert's moral treatises in early-thirteenth-century moral philosophy -- Approaching the moral order -- Meta-ethical reflections on "moral science" and its procedures -- The metaphysics of the good -- The architecture of moral goodness -- The genesis of virtue : intrinsic causes -- The genesis of virtue : extrinsic causes -- The concept of virtue -- The (...) organization of the virtues -- The passions -- Morality, obligation, and law -- Natural law -- Virtue's rewards -- Friendship -- Last ends and happiness -- Conclusion: Albertus redux. (shrink)

The concept of an 'assumption' is discussed, and it is suggested that the psychological model implied by normal usage is misleading. A new model is proposed which distinguishes between 'assumptions', as constraints upon the thinking process, and 'postulates', as corresponding potential or actual propositional vocalizations. Some evidence for this model is provided, and its implications, particularly for the process of assumption identification, are discussed. It is suggested that assumption identification requires lateral thinking, and needs to be separated from problem-solving. The (...) discussion is offered as an instance of an appropriate type of fusion of psychological and informal-logical approaches. (shrink)

A recent issue of Report from the Institute for Philosophy and Public Affairs identifies four ethical issues for the 21st century. By not including media ethics, the Report overlooks a crucial logical priority. That oversight is reflected in greater academe where media ethics (unlike, say, biomedical ethics) is scarcely acknowledged. This article argues that communication ethics, as an integral part of the wider enterprise of media literacy, deserves greater prominence in our town-and-gown communities.