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  1. The Weirdest People in the World?Joseph Henrich, Steven J. Heine & Ara Norenzayan - 2010 - Behavioral and Brain Sciences 33 (2-3):61-83.
    Behavioral scientists routinely publish broad claims about human psychology and behavior in the world's top journals based on samples drawn entirely from Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies. Researchers assume that either there is little variation across human populations, or that these are as representative of the species as any other population. Are these assumptions justified? Here, our review of the comparative database from across the behavioral sciences suggests both that there is substantial variability in experimental results across (...)
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    Making Sense of Genetics: The Problem of Essentialism.Steven J. Heine, Benjamin Y. Cheung & Anita Schmalor - 2019 - Hastings Center Report 49 (S1):S19-S26.
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    Beyond WEIRD: Towards a Broad-Based Behavioral Science.Joseph Henrich, Steven J. Heine & Ara Norenzayan - 2010 - Behavioral and Brain Sciences 33 (2-3):111-135.
    In our response to the 28 (largely positive) commentaries from an esteemed collection of researchers, we (1) consolidate additional evidence, extensions, and amplifications offered by our commentators; (2) emphasize the value of integrating experimental and ethnographic methods, and show how researchers using behavioral games have done precisely this; (3) present our concerns with arguments from several commentators that separate variable from or ; (4) address concerns that the patterns we highlight marking WEIRD people as psychological outliers arise from aspects of (...)
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    Is There a Universal Need for Positive Self-Regard?Steven J. Heine, Darrin R. Lehman, Hazel Rose Markus & Shinobu Kitayama - 1999 - Psychological Review 106 (4):766-794.
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    US Immigrants’ Patterns of Acculturation Are Sensitive to Their Age, Language, and Cultural Contact but Show No Evidence of a Sensitive Window for Acculturation.Maciej Chudek, Benjamin Y. Cheung & Steven J. Heine - 2015 - Journal of Cognition and Culture 15 (1-2):174-190.
    Recent research observed a sensitive window, at about 14 years of age, in the acculturation rates of Chinese immigrants to Canada. Tapping an online sample ofusimmigrants, we tested these relationships in a broader population and explored connections with new potentially causally related variables: formal education, language ability and contact with heritage-culture and mainstream United States individuals, both now and at immigration. While we found that acculturation decreased with age at immigration and increased with years in theus, we did not observe (...)
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    Evolutionary Explanations Need to Account for Cultural Variation.Steven J. Heine, William von Hippel & Robert Trivers - 2011 - Behavioral and Brain Sciences 34 (1):26.
    Cultural variability in self-enhancement is far more pronounced than the authors suggest; the sum of the evidence does not show that East Asians self-enhance in different domains from Westerners. Incorporating this cultural variation suggests a different way of understanding the adaptiveness of self-enhancement: It is adaptive in contexts where positive self-feelings and confidence are valued over relationship harmony, but is maladaptive in contexts where relationship harmony is prioritized.
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