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  1.  38
    Attribute Preference and Selection in Multi-Attribute Decision Making: Implications for Unconscious and Conscious Thought.Narayanan Srinivasan & Sumitava Mukherjee - 2010 - Consciousness and Cognition 19 (2):644-652.
    Unconscious thought theory (UTT) states that all information is taken into account and the attributes are weighted optimally resulting in better decisions in complex decision problems during unconscious thought. Very few studies have investigated the actual amount of information processed in the unconscious thought condition. We hypothesized that only a small subset of information might be considered during unconscious thought (like conscious thought). To test this possibility and to explore the way attribute information is selected and combined, we performed computer (...)
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  2.  24
    Perceptual Broadening Leads to More Prosociality.Sumitava Mukherjee, Narayanan Srinivasan, Neeraj Kumar & Jaison A. Manjaly - 2018 - Frontiers in Psychology 9.
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  3.  17
    Even “Unconscious Thought” is Influenced by Attentional Mechanisms.Narayanan Srinivasan & Sumitava Mukherjee - 2014 - Behavioral and Brain Sciences 37 (1):40-41.
  4.  3
    Hedonic Impacts of Gains Versus Losses of Time: Are We Loss Averse?Sumitava Mukherjee & Narayanan Srinivasan - forthcoming - Cognition and Emotion:1-7.
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    Revise the Belief in Loss Aversion.Sumitava Mukherjee - 2019 - Frontiers in Psychology 10.
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