Order:
  1.  25
    How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation.Won-Moo Hur, Tae-Won Moon & Sung-Hoon Ko - 2018 - Journal of Business Ethics 153 (3):629-644.
    This study aims to examine how service employees’ perceptions of corporate social responsibility affect their creativity at work and its mediated link through compassion at work and their intrinsic motivation. Working with a sample of 250 hotel employees in South Korea, structural equation modeling is employed to test research hypotheses. The results of this research suggest that employees’ perceptions of CSR are positively related to employee creativity. Second, compassion at work mediated the positive relationship between employees’ perceptions of CSR and (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   11 citations  
  2. Customers’ Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers.Sung-Hoon Ko, Yongjun Choi & Jongsung Kim - 2021 - Frontiers in Psychology 12.
    The purpose of this study is to examine the effect of compassion experienced by low-cost carriers customers on their brand attitudes. Specifically, this study aims to unbox the mechanisms through how the customers’ experiences of compassion influence the formation of positive brand attitudes. Using the data from 423 low-cost carriers customers in South Korea, this study found that the more low-cost carriers’ customers experience compassion, the more positive their brand attitudes are toward the low-cost carriers. Notably, this study demonstrated that (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  3. Storytelling Festival Participation and Tourists’ Revisit Intention.Sung-Hoon Ko, Ji-Young Kim, Yongjun Choi, Jongsung Kim & Hyun Chul Kang - 2022 - Frontiers in Psychology 13.
    Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who participated in local festivals using storytelling, our results showed that local festival storytelling is positively related to tourists’ revisit intention. Furthermore, the positive relationship between local festival storytelling and tourists’ revisit intention was serially mediated by authenticity (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark