The corporate responsibility (CR) discussion has so far been rather fragmented as academics tackle it from their own areas of expertise, which guarantees in-depth analyses, but leaves room for broader syntheses. This research is a synthetic, interdisciplinary exercise: it integrates philosophical, psychological and managerial perspectives of corporate responsibility into a more holistic CR-model for the benefit of academics, companies and their interest groups. CR usually comprises three areas: environmental, social and economic responsibilities. In all these areas there should be a (...) match between corporate values, discourses and actions. The aim of this multidisciplinary research is to build a CR-model by integrating (1) utilitarian/egoistic, duty/rights/justice and virtue ethical corporate values with (2) increased consciousness of psychological defences in corporate discourses, in order to achieve (3) responsible environmental, social and economic corporate actions. The resulting CR-model can be tested in companies and executed through corporate strategic and operational management. (shrink)

This paper tackles through Eric Berne's transactional analysis the psychological games companies play in their corporate responsibility actions. A link between Berne's ego-states (Child, Parent and Adult) and corporate personality types (two-faced, desperate and responsible) is established. Berne's reciprocal and unfulfilled transactions are examined in corporate responsibility(CR) behaviour between two-faced, desperate and responsible corporations. Utilitarian, nursing, helping, dutiful, problem-solving and virtuous CR behaviour is identified in reciprocal transactions while tempting, disciplining and well-intentioned CR behaviour is discovered in unfulfilled transactions. Certain (...) patterns of corporate transactions, which pop up repeatedly, can be called corporate games: most Berne's games played by individuals match the corporate games played by two-faced and desperate companies, but responsible corporations create new games in order to to cooperate with others. (shrink)