Assisted reproductive technology is a global market engaging a variety of local moral economies where the construction of the demand–supply relationship takes different forms through the operation of the politics of value. This paper analyzes how the market–culture relationship works in different settings, showing how power and resources determine what value will, or will not, accrue from that relationship. A commodity’s potential economic value can only be realized through the operation of the market if its cultural (...) status is seen to be legitimate. At the same time, local moral economies and their associated social orders are potentially susceptible to the destabilizing implications of new commodities. The formal or informal organization of power relationships in the market–culture interaction can enable potential value to become manifest and tangible over time or block its path. The interaction is steered through national institutional sources of cultural authority embedded in state and religion, where the visible contest in the politics of value is conducted. Increasingly, that interaction finds its expression in transnational institutions of governance where the struggle for control of the cultural agenda reflects the global nature of the ART market. (shrink)

Belief in the benevolence of free markets has become a fundamental credo of professional experts, economists, business people and politicians. We regard this discourse as part of a new culture of markets, which has also taken root in Southeast Asia. Expanding markets and using high-tech devices of communication are interpreted as cultural systems that are used in the construction of modernity. An `unbridled romanticism of productivity' (Baudrillard) and a `romance of capitalism' are the meta-narratives underlying the culture of (...) markets. This theme is followed up on two empirical levels. The development policy of three Southeast Asian governments, namely Malaysia, Vietnam and Indonesia, is briefly characterized as market corporatism, market socialism and high-tech developmentalism. We then focus on the emergence of the new middle classes, their actual and symbolic consumption and their lifestyles. Finally the decline of real markets, the creation of virtual markets and the state of postmodernity in Southeast Asia are discussed. We conclude that market fundamentalism and postmodern lifestyles characterize the beginning rather than the end of modernity in Southeast Asia. (shrink)

ABSTRACTThis paper explores specific forms that neoliberal discourse and culture in academia today take in the field of Israeli Middle Eastern and Islamic studies. The article applies various textual and contextual interrogation strategies to the language, narratives and the unsaid in interviews with leading scholars in the field, in order to construe what Fredric Jameson calls the ‘political unconscious,’ particularly that arising from the use of market as a conceptual metaphor. Contextualising this field of discourse within neoliberal academia, (...) I deconstruct the work ‘demand’ and ‘interest’ do, and highlight the dialectical dynamics of experts’ dependence on audience. I argue that, in this field, the economic discourse shelters Zionist logics, presuppositions and praxis, such as recruitment logics and fundraising practices that effectively address Jewish and Zionist students and donors. (shrink)

Several recent studies indicate that cheating has become both more prevalent and more socially acceptable. In this article I draw parallels between market values and student attitudes about cheating. They include: (1) reduction of a broad range of goods to their economic value, (2) use of non-reciprocity as a guiding principle, (3) valuing the appearance of virtue over real virtue, and (4) reframing dishonesty in a positive light. I posit two ways that market culture influences the willingness (...) to cheat, and discuss the media's role in transmitting this influence. The article concludes with the suggestion that attempts to curtail cheating by further policing students may only exacerbate the problem in the long run. The same contextual factors that help mitigate undesirable market behavior, when cultivated in the classroom, can help to curb student cheating. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so-called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three-step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo-liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so‐called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three‐step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo‐liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

In The Great Transformation Karl Polyani argues that we have transitioned from being a society with islands of market life to a market with islands of society. As the market has grown, so too, I would argue, has market culture. In this essay, I argue that the modern family is itself one such “society” within the market, and that it is under pressure to incorporate aspects of market culture. It responds to this (...) pressure by resisting, capitulating to or simply playing with it through an ongoing process of symbolization and re-symbolization. The degree to which families resist or welcome market culture depends, I think, on the fit between individuals’ embrace of market culture and their orientation to time. Temporal strategies preferred by employees at the top of the corporate ladders pose market culture’s first port of entry into the home. Or to put it another way, market culture slips into the family through a crack on the edge of the time bind. (shrink)

Peter Sedgwick explores the relation of a theology of justice to that of human identity in the context of the market economy, and engages with critics of capitalism and the market. He examines three aspects of the market economy: first, how does it shape personal identity, through consumption and the experience of paid employment in relation to the work ethic? Second, what impact does the global economy have on local cultures? Finally, as manufacturing changes out of all (...) recognition through the impact of technology and global competition, what is the effect in terms of poverty? Drawing on the response of the Catholic Church, both in the United States and in papal encyclicals, to the market economy from 1985–1991, Sedgwick argues that its involvement deserves to be better known. Moreover, he recommends that the Churches remain part of the debate in reforming and humanizing the market economy. (shrink)

Non-domestic companies are increasingly present on the London Stock Exchange. Such companies have specific governance requirements. They may seek to access capital in a more liquid market and to diversify ownership. The reputational ‘bonding’ to a prestigious exchange should be a statement to the market of a propensity to disclosure and a willingness to protect minority shareholders. Yet, many non-domestic companies retain tightly controlled shareholding structures and are based in emerging regions where national culture norms differ to (...) the UK. We hypothesise that non-domestic companies are likely to be less compliant with the principles of the UK Corporate Governance Code and suggest a correlation between lower levels of compliance and non-domestic companies from countries that demonstrate high power distance in the Hofstede cultural value framework. We find some encouraging signs of compliance with the reigning governance code principles in Board structures. However, we find only partial compliance in leadership and Board effectiveness measures in those companies from cultures high on the power-distance scale. Further, we include analysis into ownership characteristics and find companies from emerging markets are dominated by a single or controlling group of shareholders, which is likely to impact on attitudes to compliance and is particularly evidenced in terms of Board structures with no executive directors or led by an executive Chairman. Much of the prior research effort into the levels of compliance with the UK’s ‘comply-or-explain’ approach to governance has produced mixed results and focused on all companies. In our exploratory approach to analysing only the non-domestic subsample, we report some evidence linking cultural distance to lower levels of compliance with the UK standards. We develop a framework to guide future research into the context and cultural underpinnings of this sub-sample of companies, hypothesising that frequent market capitalisation-induced index changes may divert attention away from any potential compliance issues. On the one hand, our evidence is encouraging for governance regimes based on voluntary compliance disclosures such as the UK and similar European and international markets, as we report partial compliance with the principles of the current governance code. Our research may, however, be helpful in guiding future versions of the UK governance framework and other international governance regimes adopting the ‘comply-or-explain’ approach and in setting policy to improve disclosure. It contributes to the understanding of the specific context of non-domestic companies and any cultural tendencies to non-compliance. By demonstrating evidence of lower levels of compliance with key principles of the Code by non-domestic companies, we present a framework enabling lawmakers to further improve corporate governance codes. (shrink)

The ArgumentAs the American economy became more complex and differentiated in the post-1850 decades, so too did the demand for manufactured products, creating wide markets for both mass-produced standard goods and batch-produced specialties among consumers and producers alike. These developments conditioned the emergence of distinctive work cultures within the two broad spheres of manufacturing, as well as distinct approaches to technological selection and use, labor, marketing, and management. As the mass production dynamic has been well documented, this essay focuses principally (...) on elaborating the practices of industrial specialists for comparison with those of “managerial capitalism.” Conditions and controversies in the textile, woodworking, and metalworking trades provide an in-depth example of larger patterns among batch-oriented sectors in the late nineteenth and early twentieth centuries, including issues of the politics (i.e., power relations) in production and the recording of masculine identity and values. The role of public policies in facilitating the universalization of mass production rhetorics and practices is considered at the close. (shrink)

Markets have led a shadowy existence in economics. The ruling paradigm, neoclassical economics, for which markets are a central institution, has mainly been concerned with the determination of market prices. Until recently, sociological investigations of modern markets focused on production, as did anthropological work that ascertained how each culture made a living. The major debate among anthropologists to date has been about whether the economic rationality of the maximizing individual is to be found in all societies or whether (...) substantive economies are always embedded in a cultural matrix that determines its logics and forms of transaction. A new feature of financial markets is that they are based upon scopic systems – electronic and informational mechanisms of observing and contextualizing market reality and of back-projecting this reality onto the computer screens of globally operating traders. When such a mechanism is in place, coordination and activities respond to the reflected, represented reality rather than to pre-reflexive occurrences. This form of coordination contrasts with network forms of coordination that are pre-reflexive in character. In network markets, participants rely on their relationships to determine ‘where the market is’. In a market based on scopic systems, the market is fully visible on screen – as a set of tradable, comprehensively contextualized, quickly moving prices for various trading instruments. In this situation, a level of global inter-subjectivity emerges that derives from the character of these markets as reflexively observed by participants on their computer screens in temporal continuity, synchronicity, and immediacy. As a consequence, these markets are communities of time. As temporalized systems, financial markets project a form of coordination adapted to a global world that leaves behind the patterns of traditional producer and exchange markets. (shrink)

A tongue-in-cheek marketing review of university philosophy prompted by a slow-down in sales and mounting criticism of the product. These problems are diagnosed as the consequence of an inward-looking culture that encourages a narrow and fixed focus on selling the traditional product while discouraging examination of its competitors.

Karl Polanyi in The Great Transformation diagnosed what had happened in the Nineteenth Century that led to poverty, increasingly wild economic fluctuations, increasingly severe depressions, and social dislocation and oppression on a massive scale – the market had been disembedded from communities which were then subjected to the imperatives of a supposedly autonomous market. In fact, such disembedding and imposition of these imperatives was a deliberate strategy developed as a means to impose exploitative relations on people, in opposition (...) to ideas of republican democracy. Recognizing this, after such disembedding had engendered a major global depression in the 1890s and an even more severe depression in the 1930s, along with two world wars, reformers largely succeeded in re-embedding markets. This achievement was fought by neoliberals, and their triumph in the 1970s was a really a project of reversion to the Nineteenth Century economic and political order, now upheld by much more powerful forces, including immensely powerful transnational corporations and financial institutions, corrupt politicians, and much more effective mind control industries. As in the Nineteenth Century, it has concentrated wealth and income, destabilized economies, and threatens a new Great Depression and, as a by-product of the tensions generated by global ecological destruction, possibly a new world war. As opposed to Marxist analyses, Polanyi’s analysis provided a much clearer goal to aim at that has not been discredited by the failures of supposedly communist countries. However, there are still huge problems to be overcome if we are to re-embed the market in communities, including the problem of grappling with the immense power of transnational corporations and financial institutions and those who serve them and the success they have had in corrupting the institutions and culture of democracy. This includes not only undermining the power of nations to control their economies and their subversion of democratic processes, but also in promoting passivity in the population to render them inert and powerless. In this paper I will examine proposals, such as those promoted by Arild Vatn in his book Institutions and the Environment, to develop institutions able to achieve this re-embedding. (shrink)

Offering a radical reassessment of 1930s British literature, this volume questions the temporal limits of the literary decade, and broadens the scope of queer literary studies to consider literary-historical responses to a variety of behaviours encompassed by the term ‘queer’ in its many senses. Whilst it is informed by the history of sexuality in twentieth-century Europe, it is also profoundly concerned with what Christopher Isherwood termed ‘the market value of the Odd.’ Drawing, for its methodology, on the work of (...) Raymond Williams, it traces the impact of the Great War on the development of language, examining the use of ten ‘keywords’ in the prose of Christopher Isherwood, Evelyn Waugh and Patrick Hamilton, and that of their respective literary milieux, in order to establish how queer lives and modern sub-cultural identities were forged collaboratively within the fictional realm. By utilizing contemporary perspectives on performativity in conjunction with detailed close readings it repositions these authors as self-conscious agents actively producing their own queer masculinities through calculated acts of linguistic transgression. (shrink)

With the rapid development of the Internet information age, social networks, mobile Internet, and e-commerce have expanded the scope of Internet applications. The “big data” era is a challenge and chance for companies and has a great impact on social economy, politics, culture, and people’s lives. An accurate marketing system is developed based on J2EE, and the architecture is selected from the user layer, business logic layer, and data layer and the B/S3 layer application, including three layers of crip-dm (...) and semma. And, other process methods are used. Data-mining-based marketing system information solutions consist of several parts, such as requirement analysis, design, implementation, and testing. This paper introduces data mining technology to the marketing business based on the practical use and design IT solutions for precision marketing, attribute selection tools, attribute analysis tools, modeling prediction tools, and others. This paper introduces a precision marketing system based on data mining technology. The system passes the actual test and the deployment and the operation of this system are confirmed. The system, which can improve marketing activity, is tested, and the development and operation of this system markedly increase the company’s earnings. (shrink)

This research was focused on investigating why some consumers might support cause-related marketing campaigns for reasons other than personal benefit by examining the influence of moral emotions and cultural orientation. The authors investigated the extent to which moral emotions operate differently across a cultural variable (US versus Korea) and an individual difference variable (self-construal). A survey method was utilised. Data were collected from a convenience sample of US ( n = 180) and Korean ( n = 191) undergraduates. Moral emotions (...) significantly influenced purchase intention for a social-cause product. The influence of an ego-focused moral emotion (i.e., pride) on purchase intention was greater for US than Korean participants. The influence of another-focused moral emotion (i.e., guilt) on purchase intention was greater for high-interdependent participants than for low-interdependent participants. The findings of this research provide important and relevant implications to marketers and policy makers in developing persuasive messages and customer relationship programmes. (shrink)

The analysis focuses on the manner in which public authorities in Romania have carried out their role of supporting artistic creation, as well as on the institutional and financial instruments put into practice for this purpose. First, it is about exposing the contradictory logics that grounds the public action in supporting arts and artists and understanding the character of the State intervention in the cultural field, pointing up its oscillations between mediator and cultural agent roles, neutral and valorizing instance, artistic (...) and social rationales. Secondly, a comparative analysis points out to what extent the State intervention, especially using as instrument the direct subsidy, responds to the assumed role of supporting artistic creation and if it has contributed and is able to contribute to the development of the artistic sector and, implicitly, to the improvement of the artists’ social and professional status, in the actual context of an internationalized art and a free and global art market. (shrink)

China is undergoing tremendous social and economic transformations with different local innovations and variations. By comparing and contrasting three industrial villages in China demonstrating different mixes along the organizational continuum from market economy to collectivist economy, this article offers an alternative model of development that combines market production and distribution with redistribution and the building of public goods based on group boundaries. This alternative market activity is named community capitalism, a concept that has the potential to mitigate (...) the sharp dichotomy between state socialism and market economy. The article also argues that, in order to fully understand the process of China’s transition, it is necessary to take into account not only the economic and political institutions, but also the local cultural, social and political resources. It is the interaction and mixes of the two that determine the path of development local communities embark on. (shrink)

This paper presents an oral history of farming in the Southern Yangtze Valley in China, covering the period from pre-liberation to recent market liberalization. Using the stories and observations of 31 elderly residents of a small water town, the paper describes the hard labor of traditional farming practices and the acquiescence of many when, post-liberation, they could leave farming for better-paid factory work. However, in a departure from conventional analyses, these oral histories suggest that the co-dependency culture of (...) traditional farming has broken down, and farmers are unwilling to return to the land and continue farming. The changes in knowledge cultures of local farmers in recent decades are not likely to lead to pathways to working with incoming modern “outsider farmers,” nor able to be blended with potential new “urbanite” knowledges of those who might wish to increase organic farming. The current knowledge cultures of these farmers has shifted as needed to the optimization of family unit needs, naturally leading them to urbanization and the relinquishing of their ties to the land. For cultural rather than economic reasons, these farmers see themselves as the last peasant farmers of Tianshanzhuang. (shrink)

For the past decade, the government has been ruthlessly pursuing free market policies. It has introduced market forces into many walks of life previously protected from them; and it has vigorously promoted the values of the `enterprise culture'. The economic and social consequences of these policies have been dramatic and profound. On the one hand, there has been a radical economic `restructuring': a ruthless sweeping away of much that was old and inefficient, and a considerable streamlining and (...) modernizing of the economy. In the process, however, the lives of countless individuals have been disrupted. Communities, and even whole regions, have been devastated. Millions have been thrown out of work, or forced into new and often uncongenial occupations. (shrink)

In this paper, I deal with socio-pragmatics and pragmemes, and propose that we need to take into account societal and cultural considerations in order to develop a persuasive theory about utterance meaning and language use. In particular, I deal with pragmemes and propose that they depart considerably from speech act theory, which is more or less a kind of armchair linguistics, as they can be combined with the notion of language games Philosophical investigations. Oxford: Blackwell) and with the notion of (...) the triadic structure of language. In this view, culture plays a predominant role. As Wong says: To attain a more holistic picture of language, one would need to see beyond form and even meaning to consider the cultural context of the language under study. This is because, as numerous studies have argued persuasively, people use language to express not only meaning but, consciously or subconsciously, culture as well – values, attitudes, biases, etc. A pragmeme is, therefore, best viewed as a “culturally situated speech act” and when we study pragmemes, we should ideally study them with respect to the culture in which they are used. In this paper, I explain why culture plays a predominant role in the pragmeme and should be a component of the definition of this type of unit of language use. I provide certain examples of pragmemes which require the notion of pragmatic competence and clearly show that a certain cultural dimension is important in determining rules of use. Then I consider a special kind of pragmemes: pragmemes at the market place. Pragmemes at the market place can be seen in the light of Mey’s Pragmatics. An introduction. Oxford: Blackwell.) ideas on adaptability. Language users develop ways to adapt to reality by making use of pragmatic acts that exploit contextual considerations and, given that they are to be seen as responses to the changing circumstances of life, may establish a path of language use and norms that constitute precedents from which subsequent language users can inherit ways to adapt to the circumstances of life. Sellers at the market develop techniques for shouting, surprising their clients, attracting attention, advertising their products through imaginative and poetic ways. These clearly require techniques, social practices and rules of use that are very different from those involved in other forms of communication, in that they are to be seen as responses to specific circumstances, specific purposes, and specific needs to adapt to the new circumstances of life. I propose that the poetic function Closing statements. Linguistics and poetics. In T. Sebeok, Style in language. Cambridge: MIT) in these language games merges with other functions. Both the poetic and the phatic function are subordinated to the conative function. I consider cases of expansion, in which knowledge of the cultural background and the situational context can guide interpretation and, in particular, the calculation of syntactic relations, which is made particularly difficult because we are confronted with fragments. I then consider pragmemes and deontic modality, arguing that the cultural context ensures that the right interpretation is arrived at through cultural ethical norms. Next, I consider the pragmeme ‘selling fish at the market place’. We can see that a particular pragmeme has its own norms that are dedicated to it and determined by the situational needs of the seller. The seller specializes in selling this product and, thus, best knows how to advertise it. Why should there be these forms of specialization? Probably, the answer is that the seller knows which questions the client has for him and he is prepared to answer them in advance, having developed poetic techniques for this task. I finally provide a series of common features which pragmemes of selling things at the market place display. We may consider them the topoi of the specific pragmemes. I am aware that there is a lot more work to be done, but this is not always easy because this kind of language use is gradually being lost due to changes in the structure of society. The data collected by anthropologists do not suffice in any way because they are focused on folklore more than on language use. The attempt to focus on the core features of pragmemes or, in the case in point, the pragmemes of selling fish at the market place is thwarted by the scarcity of the data. (shrink)

This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical perceptions. This finding supports the hypothetical linkage between the cultural environment and the perceived ethical problem variables posited in Hunt and Vitell's General Theory of Marketing Ethics (1986).

Purpose: A cursory look at the lives of most people living in the rural areas of Ghana suggests that they are poor as compared to their counterparts living in the urban areas. The study aimed at investigating into the culture, philosophy, lifestyles and factors that have impacted negatively on the socio-economic situation that make the people living in the rural areas poor. Methodology: In order to obtain data on the causes of poverty among the rural people, the qualitative research (...) approach was used for the study in which the observation method was employed to collect information from the elderly, youth, farmers, women, men, workers, illegal miners, traders, market women, etc. in some villages on their social lifestyles and economic activities. For effective and reliable outcome, unstructured interviews, surveys and investigations were used as tools to gather data. The use of unstructured interviews and conversations enabled majority of the sampled population who could not read nor write offer useful information. Findings: The study revealed that rural poverty is on the ascendency because most of the youth who serve as the work force migrate to the urban areas in search of jobs and better living conditions while a fraction of those who remained engage in illegal mining. The effect of this illegal activities has led to the degradation of arable lands, destruction of millions of acreages of cash/food crops and river bodies making agriculture, which is the backbone of the economy, very unsustainable. The attitude of majority of Ghanaians to time and work, especially in the public sector, leaves much to be desired. As a result, a lot of man-hours is rendered unproductive due to unpunctuality, religious and cultural activities. Unique contribution to theory and Practice and Policy: The outcome re-echoes the need for a policy direction on education that focuses on skill development and hands on experience to enable school leavers enter into entrepreneurship and be self-reliant so they will not be dependent on the limited government work. It will also make people come to the realization that only few people benefit from illegal mining but the harmful effects are universal and back government effort in fighting/curbing it. Government, Municipal/District Assemblies will see the need to provide amenities that rural communities lack, initiate intervention programmes for youth employment especially, in the rural areas to curtail rural-urban migration. (shrink)

The market failures approach is amongst the most influential theories of business ethics. Its interest within the field is, in large part, a result of its rejection of moralism and any sort of applied ethics approach, favouring, in contrast, a focus on the institutionally embodied goal of economic activity, which it takes to be that of Pareto efficiency. From this articulation of the goal, or purpose, of markets, a set of efficiency imperatives are derived that are taken to comprise (...) the implicit morality of the market. However, the market failures approach has not adequately explained the basis of market actors’ moral motivation, that is, the reasons individuals have to self-consciously adhere to moral norms governing market transactions. This failure, I argue, stems from its misspecification of the purpose of the market. After explaining this failure to address the problem of moral motivation, I argue that a distinctive mode of freedom understood as a form of self-authorship is better seen as the purpose of the market, a goal that actually animates individual market participants. I then argue that this notion of freedom is intrinsically linked to a conception of responsibility and that this notion of responsibility can be more adequately conceptualized as involving a set of market virtues focused on promoting mutually beneficial transactions. Thus, the link between freedom and responsibility, stemming from an individual’s need to legitimize their freedom in a market context, provides the basis for a self-conscious sense of moral motivation. As such, this approach better captures the implicit morality of the market while also addressing the problem of moral motivation. (shrink)

The absence of appropriate information about imperceptible and ethical food characteristics limits the opportunities for concerned consumer/citizens to take ethical issues into account during their inescapable food consumption. It also fuels trust crises between producers and consumers, hinders the optimal embedment of innovative technologies, “punishes” in the market ethical producers, and limits the opportunities for politically liberal democratic governance. This paper outlines a framework for the ethical characterization and subsequent optimization of foods (ECHO). The framework applies to “imperceptible,” “pragmatic,” (...) and “reasonable” food characteristics about which consumers/citizens maintain concerns. A political perspective is assumed in that valid information is taken to serve the politically liberal and democratic functions of the market by allowing concerned citizens to make informed choices in their role as food consumers. Information is aggregated by multi-attribute modeling. It takes the form of “maximized” (“utilitarian”) to “most balanced” (MINMAX) non-binary aggregate comparative rankings of perceptibly substitutable food products. The model requires the description of characteristics by means of criteria and weights (structural input), and technical input on the performance of food for these criteria (product input). Structural input is grounded on relevantly concerned citizen/consumers’ perceptions. It is culture and times dependent. Availability of product input is assumed. Uses for the amelioration of the aforementioned limitations are discussed. So long as, and to the extent that, certain ethical concerns are not addressed by public policy, the ECHO framework may facilitate offering members of society a necessary (though not a sufficient) condition for regulating the ethical aspects of food production in self-regulated markets as consumers, when they are constrained to do so through their government as citizens. In doing that, the framework may contribute to the development of the ethical dimension of food production and may bring rewards for food supply actors that take reasonable concerns of citizen/consumers into account. (shrink)

The marketisation of heritage has been a major topic of interest among heritage specialists studying how the online marketplace shapes sales. Missing from that debate is a large-scale analysis seeking to understand market trends on popular selling platforms such as eBay. Sites such as eBay can inform what heritage items are of interest to the wider public, and thus what is potentially of greater cultural value, while also demonstrating monetary value trends. To better understand the sale of heritage on (...) eBay’s international site, this work applies named entity recognition using conditional random fields, a method within natural language processing, and word dictionaries that inform on market trends. The methods demonstrate how Western markets, particularly the US and UK, have dominated sales for different cultures. Roman, Egyptian, Viking and Near East objects are sold the most. Surprisingly, Cyprus and Egypt, two countries with relatively strict prohibition against the sale of heritage items, make the top 10 selling countries on eBay. Objects such as jewellery, statues and figurines, and religious items sell in relatively greater numbers, while masks and vessels sell at generally higher prices. Metal, stone and terracotta are commonly sold materials. More rare materials, such as those made of ivory, papyrus or wood, have relatively higher prices. Few sellers dominate the market, where in some months 40% of sales are controlled by the top 10 sellers. The tool used for the study is freely provided, demonstrating benefits in an automated approach to understanding sale trends. (shrink)

: The logical empiricists in Vienna and their Swedish counterparts in Uppsala shared a scientific ethos that underlined the philosophical academics as representatives for universalism, disinterest, professional loyalty, organized scepticism and public interest. Rudolf Carnap, Axel Hägerström and Ingemar Hedenius regarded themselves as intellectuals, offering their philosophical tools to society. However, when the scientific ethos was articulated by Robert Merton in 1942, the circumstances had drastically changed. The European tradition was left behind. However, the claim is that neither the professionalism, (...) nor the specialized epistemology in analytical philosophy necessarily alienated the philosopher from the public. The gap occurred when the epistemology ceased to be cultural meaningful, as a part of the spirit of the time. The modernistic spirit promoted the ethos of intellectuality. In the 1960s a new ethos took over: the philosophers as purely academic professional experts, in US and Sweden. (shrink)

Ethical issues surrounding the marketing and trade of controversial products such as tobacco require a better understanding. Virginia Slims, an exclusively women’s cigarette brand first launched in 1968 in the USA, was introduced during the mid 1980s to major Asian markets, such as Japan and Korea, dominated by male smokers. By reviewing internal corporate documents, made public from litigation, we examine the marketing strategies used by Philip Morris as they entered new markets such as Japan and Korea and consider the (...) extent that the company attempted to appeal to women in markets where comparatively few women were smokers. The case study of Virginia Slims reveals that the classification of “vulnerable” consumers is variable depending on culture, tobacco firms display responsive efforts and strategies when operating within a “mature” market, and cultural values played a role in informing Philip Morris’ strategic decision to embrace an adaptive marketing approach, particularly when entering the Korean market. Finally, moral questions are raised with tobacco being identified as a priority product for export and international trade agreements being used by corporations, governments, or trade partners in efforts to undermine domestic public health policies. (shrink)

Visual culture has normalized systemic and institutional cruelty toward animals in North America through an iconography of oppression. Certain kinds of images that sanitize and celebrate the consumption of animal bodies through our contemporary food systems are constantly repeated through marketing channels. In doing so, they help us to avoid addressing the very ethical questions at the heart of these practices. In contrast to this, a number of contemporary artists have relied on visual culture to disrupt this pattern (...) of representation and to challenge the status quo. The following discussion explores some recent attempts to reimagine human–animal relationships in nonspeciesist terms through imagery and artistic practice. (shrink)

The object of the study is the process of globalization, the subject of the study is its impact on the structure of the art market and national artistic cultures. Based on the idea of a dialogical cultural model, which was adhered to by V. Bybler and M. Bakhtin, the author justifies the use of the term "dialogue of cultures" to characterize the processes taking place in the space of the modern art market. Special attention in the study is (...) paid to the analysis of its structural transformations: according to the author, inclusivity, which primarily consists in the decentralization of the internal structure of the art market, is a key characteristic that allows to periodize its development into classical and modern stages. A special contribution of the author of the study is an in-depth analysis of exhibition projects: "Magicians of the Earth" by J.-Y. Martin, as well as "Cities in Motion" by H.-W. Obrist and H. Hanru. It is established how these projects aroused the interest of Western collectors in the exotic and changed the share of representation in the art market of non-European art. The main conclusion is that the process of globalization of the art market acutely poses the problem of deformation of the perception of cultural heritage: the appeal of the Western world to traditional cultures in the forms of cultural and art tourism leads to fragmentation and differentiation of once integral national artistic cultures. (shrink)

Why are human beings inclined to commit violence that finally brings themselves into conflict? How could human beings have maintained their society that is full of violence and conflicts? René Girard's theory of mimetic desire and the scapegoat mechanism are the answers to these two anthropological questions. Even though his theory basically belongs to the tradition of anthropological philosophy, it is not limited to that realm. In reality, his theory has been applied in other academic disciplines, in particular, in social (...) science, such as political science and economics.There are two remarkable features of Girard's theory that make it possible for its influence to extend beyond anthropology. The first one is that... (shrink)

Advertisers in the Netherlands and Flanders are discovering marketing opportunities to market to specific target groups such as children and adolescents, and their growing numbers in the ethnic minority population. There have been relatively few empirical studies on the portrayal of these audience segments. In light of the first steps in ethnic marketing theory and practice in the Netherlands and Flanders, this study questions how advertising campaigns actually deal with ethnicity and the multicultural market. This issue is tackled (...) by means of a quantitative and comparative content analysis of Dutch, Flemish, American, Turkish, and Chinese television commercials. The first section of this article sketches a theoretical framework for the measurement of cultural values and the representation of ethnic minorities in commercials. On the one hand it draws on previous cross-cultural research examining the individualism/collectivism dimension of culture and on the other hand on advertising research concerned with both content-related, and style characteristics of commercials. In the second section, the methodology is discussed through an examination of the sample and coding instrument. The results section reveals both similarities and differences in the use of values and communication styles in commercials from individualistic as well as collectivistic cultures. Finally, the conclusions of this study are discussed and recommendations for further research are presented. (shrink)

Jerry Muller has written an extraordinarily lucid and insightful intellectual history detailing “the best that has been thought and said in the world” regarding capitalism. The Mind and the Market explores the cultural implications of market capitalism as propounded in the writings of European intellectuals ranging from Voltaire in the mid-eighteenth century to Friedrich Hayek in the mid-twentieth century.

Since 1952, Spanish has been included as a Degree in the Foreign Language Studies in the higher education system of China. The number of Spanish students has gradually increased and, until March 2020, with 6 Universities recently approved by the Chinese Ministry of Education, there are 102 Chinese universities that teach Spanish as a university degree. In 2017, the MOE of the People's Republic of China published the Curriculum Plan in the Higher Secondary Schools, which incorporated the teaching of Spanish (...) as a teaching option along with other languages, such as English, Japanese, Russian, German, and French. In the following year, during the Chinese President's state visit to Spain, a cooperation agreement was signed between the Royal Spanish Academy and SISU, under which a RAE-SISU Joint Research Centre was established. This study aims to publicize the situation of Spanish teaching in China, showing how a language can become a cultural and language tourism resource for Spain. An empirical study of student profiles was carried out at one of the most prestigious universities with reference to Spanish teaching in China, SISU. The data were obtained through primary sources employing a survey sent to the Chinese students studying their bachelor's degree of Spanish Philology, obtaining a sample of 159 students. The results revealed information on the studies carried out, also reviewing the most popular universities among the Chinese students in Spain, their stay period, and the destination image that the students have. The data will serve to show the opportunities for Spain as a destination for language tourism for the Chinese market. One of the implications of this study would be that it helps to explain how Spain can design a product for a niche market that demands Spain as a destination for language and cultural tourism. (shrink)

In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an (...) art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu. (shrink)

The Free Market and the Human Condition explores the human condition as situated in the free market from a variety of academic disciplines. By relying upon contributors who approach the topic from their respective disciplines, the book provides an accumulated picture of the free market, the human condition, and the relationship between them.

After explaining the reasons why we must urgently reexamine the foundations of the market economy, the article goes on to illustrate the main differences between the civil market and capitalist market models. It then answers the question of why, in the last quarter of a century, the concept of the civil economy has reemerged as a topic of public debate and scientific research. In particular, it highlights the reasons why the fourth industrial revolution postulates a civil (...) class='Hi'>market if the risks involved with the advancement of transhumanism are to be avoided. The article ends with an invitation to transcend the contradictions of the culture of libertarian individualism. Después de aclarar las razones por las cuales es urgente repensar las bases de la economía de mercado, el artículo continúa para ilustrar las principales diferencias entre el modelo del mercado civil y el modelo del mercado capitalista. A continuación, se responde a la pregunta de por qué en el último cuarto de siglo la perspectiva del discurso de la economía civil está resurgiendo en el debate público, así como en la investigación científica. Se presta especial atención a resaltar las razones por las cuales la cuarta revolución industrial debe desarrollarse desde un mercado civil si se quieren evitar los riesgos asociados con el avance del transhumanismo. El artículo termina con una invitación a superar las aporías de la cultura del individualismo libertario. (shrink)

As more and more firms operate globally, an understanding of the effects of cultural differences on ethical decision making becomes increasingly important for avoiding potential business pitfalls and for designing effective international marketing management programs. Although several articles have addressed this area in general, differences along specific, cultural dimensions have not been directly examined. Hence, the purpose of this study was to examine differences in ethical decision making within Hofstede's cultural framework. The results confirm the utility of Hofstede's cultural dimensions (...) and place ethical decision making within an overall theoretical framework. Sales agents from a high power distance, uncertainty avoidant, Confucian, collectivist culture (i.e., Taiwan) placed more value on company and fellow employee interests (vis-à-vis self interests) than did managers from a masculine, individualistic culture (i.e., the United States). American and Taiwanese managers did not differ in their deontological norms or on the importance that they placed on customer interests. The theoretical and managerial importance of these findings are also discussed. (shrink)