Participants who were unable to detect familiarity from masked 17 ms faces did report a vague, partial visual percept. Two experiments investigated the relative strength of the visual percept generated by famous and unfamiliar faces, using masked 17 ms exposure. Each trial presented simultaneously a famous and an unfamiliar face, one face in LVF and the other in RVF. In one task, participants responded according to which of the faces generated the stronger visual percept, and in the other task, they (...) attempted an explicit familiarity decision. The relative strength of the visual percept of the famous face compared to the unfamiliar face was moderated by response latency and participants’ attitude towards the famous person. There was also an interaction of visual field with response latency, suggesting that the right hemisphere can generate a visual percept differentiating famous from unfamiliar faces more rapidly than the left hemisphere. Participants were at chance in the explicit familiarity decision, confirming the absence of awareness of facial familiarity. (shrink)

Stone and Valentine presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as “good” or liked than when regarded as “evil” or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate (...) to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task. (shrink)