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    How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior.Verena Gruber & Bodo B. Schlegelmilch - 2014 - Journal of Business Ethics 121 (1):29-45.
    In accordance with societal norms and values, consumers readily indicate their positive attitudes toward sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether defense mechanisms and the more specific concept of neutralization techniques can explain the discrepancy between societal norms and actual behavior. A multi-method qualitative research design provides rich insights into consumers’ underlying cognitive processes and how they make sense of their attitude–behavior divergences. (...)
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  2.  59
    Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation.Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy & Verena Gruber - 2014 - Journal of Business Ethics 124 (1):101-115.
    Researchers and companies are paying increasing attention to corporate social responsibility programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and which “Gestalt” consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers’ perceptions of CSR. This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the (...)
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  3. “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions. [REVIEW]Magdalena Öberseder, Bodo B. Schlegelmilch & Verena Gruber - 2011 - Journal of Business Ethics 104 (4):449-460.
    There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a (...)
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