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Victoria Bush [4]Victoria D. Bush [1]
  1.  28
    Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.Katharine M. Howie, Lifeng Yang, Scott J. Vitell, Victoria Bush & Doug Vorhies - 2018 - Journal of Business Ethics 147 (3):679-692.
    This article presents two studies that examine cause-related marketing promotions that require consumers’ active participation. Requiring a follow-up behavior has very valuable implications for maximizing marketing expenditures and customer relationship management. Theories related to ethical behavior, like motivated reasoning and defensive denial, are used to explain when and why consumers respond negatively to these effort demands. The first study finds that consumers rationalize not participating in CRM by devaluing the sponsored cause. The second study identifies a tactic marketers can utilize (...)
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  2.  21
    The Sales Profession as a Subculture: Implications for Ethical Decision Making.Victoria Bush, Alan J. Bush, Jared Oakley & John E. Cicala - 2017 - Journal of Business Ethics 142 (3):549-565.
    Salespeople have long been considered unique employees. They tend to work apart from each other and experience little daily contact with supervisors and other organizational employees. Additionally, salespeople interact with customers in an increasingly complex and multifunctional environment. This provides numerous opportunities for unethical behavior which has been chronicled in the popular press as well as academic research. Much of the research in sales ethics has relied on conceptual foundations which focus on individual and organizational influencers on ethical decision making. (...)
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  3.  8
    Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living.Derek Ezell, Victoria Bush, Matthew B. Shaner, Scott Vitell & Jiangang Huang - 2022 - Journal of Business Ethics 183 (3):783-804.
    In pursuit of sustainable living, ethics researchers as well as consumers themselves have challenged the status quo of consumption as an institution. Fueled by global economic, environmental, and societal concerns, responsible consumption has become an integral part of the sustainability and consumption ethics literature. One movement toward sustainability consists of confining living space into a smaller ecological footprint. Although motivations for such a lifestyle have been examined, little research has investigated the process of how members of the tiny house movement (...)
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  4.  89
    Ethics and marketing on this internet: Practitioners' perceptions of societal, industry and company concerns. [REVIEW]Victoria D. Bush, Beverly T. Venable & Alan J. Bush - 2000 - Journal of Business Ethics 23 (3):237 - 248.
    The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community'sperceptions of the ethicality of this new medium. A national sample of marketing executives was surveyed regarding their perceptions of: (1) regulation of the Internet, (2) the potential ethical issues via Internet marketing facing their industry, and (3) the role of (...)
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  5.  42
    Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation. [REVIEW]Victoria Bush, Alan J. Bush & Linda Orr - 2010 - Journal of Business Ethics 95 (2):239 - 257.
    The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This study investigates how and if marketing organizations are adapting their ethics policies to incorporate use of sales technology (ST). Based on in-depth interviews with executives from a variety of highly regulated to nonregulated business-to-business and business-to-consumer industries, our results show that, although most organizations indeed have codes (...)
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