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  1.  69
    Ethics of the Attention Economy: The Problem of Social Media Addiction.Vikram R. Bhargava & Manuel Velasquez - forthcoming - Business Ethics Quarterly:1-39.
    Social media companies commonly design their platforms in a way that renders them addictive. Some governments have declared internet addiction a major public health concern, and the World Health Organization has characterized excessive internet use as a growing problem. Our article shows why scholars, policy makers, and the managers of social media companies should treat social media addiction as a serious moral problem. While the benefits of social media are not negligible, we argue that social media addiction raises unique ethical (...)
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  2. Firm Responses to Mass Outrage: Technology, Blame, and Employment.Vikram R. Bhargava - 2020 - Journal of Business Ethics 163 (3):379-400.
    When an employee’s off-duty conduct generates mass social media outrage, managers commonly respond by firing the employee. This, I argue, can be a mistake. The thesis I defend is the following: the fact that a firing would occur in a mass social media outrage context brought about by the employee’s off-duty conduct generates a strong ethical reason weighing against the act. In particular, it contributes to the firing constituting an inappropriate act of blame. Scholars who caution against firing an employee (...)
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    Brand as Promise.Vikram R. Bhargava & Suneal Bedi - forthcoming - Journal of Business Ethics:1-18.
    Brands are widely regarded as a constellation of shared associations surrounding a company and its offerings. On the traditional view of brands, these associations are regarded as perceptions and attitudes in consumers’ minds in relation to a company. We argue that this traditional framing of brands faces an explanatory problem: the inability to satisfactorily explain why certain branding activism initiatives elicit the moralized reactive attitudes that are paradigmatic responses to wrongdoing. In this paper, we argue for a reframing of brands (...)
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