In this article we consider the value and effective use of ethics courses and case study pedagogy, analyze media ethics cases in 3 textbooks, support changing primary actors in many future text case studies, and call for the addition of ethical issues most relevant to the professional positions students will hold after graduation.

In the postmodern world, the value of knowledge itself is questioned, and by extension those who claim to be authorities on that knowledge. As a result, Arnold Schwarzenegger as action hero is just as credible as Arnold Schwarzenegger as governor, thus redefining the meaning of an informed citizen. If Arnold Schwarzenegger can rescue entire planets, then why can voters not assume that he will be able to save California? The blame for this theoretical shift belongs not with the broader entertainment (...) industry, but instead with the news industry itself. Such celebrities-in-politics issues are not limited to California or even the United States. This article explores the difficulties of obtaining a consensus on the central interpretation of credibility and truth in a postmodern society. (shrink)