The Society of Control is a philosophical concept developed by Gilles Deleuze in the early 1990s to highlight the transition from Michel Foucault’s Disciplinary Society to a new social constitution of power assisted by digital technologies. The Society of Control is organized around switches, which convert data, and, in this way, exercise power. These switches take data inputs (digitized information about individuals) and transform them into outputs (decisions) based on their pre-programmed instructions. I call these switches “automated decision-making algorithms” (ADMAs) (...) and look at ethical issues that arise from their impact on human freedom. I distinguish between negative and positive aspects of freedom and examine the impact of the ADMAs on both. My main argument is that freedom becomes endangered in this new ecosystem of computerized control, which makes individuals powerless in new and unprecedented ways. Finally, I suggest a few ways to recover freedom, while preserving the economic benefits of the ADMAs. (shrink)

The Age of surveillance capitalism is a profound economical, sociological, political, philosophical, and ethical work by the American author, Harvard University Professor Shoshana Zuboff. In this work, she analyzes the new economic system, which she calls “surveillance capitalism.” This system revolves around the commodification of personal data, which allows human behavior to be predicted and “nudged” towards profitable ends. This system is historically unprecedented and has only become possible in the technological milieu of interconnected devices, which appeared in the 21st (...) century. In this article, I look at the issue of freedom in Zuboff’s work. I argue that her understanding of freedom involves three ethical dimensions, namely privacy, autonomy, and authenticity. I take “surveillance capitalism” as a theoretical framework, in which I explore several ethical challenges to freedom in the digital age. (shrink)