Zhilin Yang [3]Zhiling Yang [1]
  1.  17
    Confucian/Chopsticks Marketing.Kim-Shyan Fam, Zhilin Yang & Mike Hyman - 2009 - Journal of Business Ethics 88 (3):393-397.
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    Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with (...)
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    The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China.Zhiqiang Liu, Zhilin Yang, Fue Zeng & David Waller - 2015 - Journal of Business Ethics 128 (2):411-432.
    This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be (...)
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  4. Ru Jia Dao de Wen Hua Zai Yunnan Shao Shu Min Zu di Qu de Chuan Bo Yu Chuan Cheng.Zhiling Yang - 2009 - Zhongguo She Hui Ke Xue Chu Ban She.
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