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Zhilin Yang [4]Zhiling Yang [1]
  1.  22
    The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China.Zhiqiang Liu, Zhilin Yang, Fue Zeng & David Waller - 2015 - Journal of Business Ethics 128 (2):411-432.
    This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be (...)
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  2.  43
    Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with (...)
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  3.  26
    Confucian/Chopsticks Marketing.Kim-Shyan Fam, Zhilin Yang & Mike Hyman - 2009 - Journal of Business Ethics 88 (3):393-397.
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  4.  8
    “Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior.Yuanqiong He, Junfang Zhang, Yuanyuan Zhou & Zhilin Yang - 2019 - Journal of Business Ethics 156 (2):455-472.
    This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical behavior and focal consumers’ unethical behavior is moderated by focal consumers’ construal level, and self-expressiveness mediates this moderating effect. Specifically, consumers at higher construal levels tend to view their behavior as more self-expressive and are thus less likely to imitate other consumers’ unethical behavior. Study 1 (...)
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  5. Ru Jia Dao de Wen Hua Zai Yunnan Shao Shu Min Zu di Qu de Chuan Bo Yu Chuan Cheng.Zhiling Yang - 2009 - Zhongguo She Hui Ke Xue Chu Ban She.
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