Results for 'advertising'

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  1. A New Take on Deceptive Advertising: Beyond Frankfurt’s Analysis of ‘BS’.Andrew Johnson - 2010 - Business and Professional Ethics Journal 29 (1-4):5-32.
    The publication of Harry Frankfurt’s 1986 essay “On Bullshit,” and especially its republication as a book in 2005, have sparked a great deal of interest in the philosophical analysis of the concept of bullshit. The present essay seeks to contribute to the ever-widening discussion of the concept by applying it to the realm of advertising. First, it is argued that Frankfurt’s definition of bullshit is too narrow, and an alternative definition is defended that accommodates both Frankfurt’s truth-indifferent bullshit and (...)
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  2.  78
    Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level.Ran Zhang, Jigao Zhu, Heng Yue & Chunyan Zhu - 2010 - Journal of Business Ethics 94 (1):39-52.
    This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, (...)
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  3. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW]Ker-Tah Hsu - 2012 - Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity (...)
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  4.  45
    Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW]Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino - 2014 - Journal of Business Ethics 125 (4):1-15.
    The current study investigates the effects of green advertising and a corporation’s environmental performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental performance and its advertising efforts as independent variables) experiment using n = 302 subjects was conducted. Results indicate that the negative effect of a firm’s low performance on brand attitudes becomes stronger in the presence of green advertising compared to general corporate advertising and no advertising. Further, when the firm’s (...)
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  5. The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.Aysen Bakir & Scott J. Vitell - 2010 - Journal of Business Ethics 91 (2):299-311.
    The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising, particularly of food and beverages, to reach this segment. At the same time, there is a critical debate among parents, government agencies, and industry experts as to the ethics of food advertising practices aimed toward children. The␣present study examines parents’ ethical views of food advertising targeting children. Findings indicate that parents’ beliefs concerning at least some dimensions (...)
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  6.  26
    An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees.Nancy K. Keith, Charles E. Pettijohn & Melissa S. Burnett - 2003 - Journal of Business Ethics 48 (3):251-265.
    An advertising firm''s ethical culture (as defined by the firm''s managerial and peer ethical behaviors) may affect the employees'' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various ethical cultures. Respondents'' perceived comfort levels in working for the firms described in the scenarios and the respondents'' behavioral intentions when faced with various advertising situations were assessed. Results of the study indicate that peer ethical behavior exerts a strong influence on (...)
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  7.  18
    Is Publicity Always Better Than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility.Siv Skard & Helge Thorbjørnsen - 2014 - Journal of Business Ethics 124 (1):1-12.
    Previous studies on corporate social responsibility (CSR) communication suggest that firms’ social initiatives should be communicated through third-party, non-corporate sources because they are perceived as unbiased and therefore reduce consumer skepticism. In this article, we extend existing research by showing that source effects in the communication of social sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and trustworthiness of the message source and the brand helps predict consumer responses to a social sponsorship. (...)
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  8.  84
    Irrational Advertising and Moral Autonomy.Alonso Villarán - 2017 - Journal of Business Ethics 144 (3):479-490.
    This article analyzes the four main criticisms against commercial manipulative advertising : the virtue ethics criticism, the utilitarian criticism, the autonomist criticism, and the Kantian criticism. After demonstrating the weaknesses of the virtue ethics criticism, the utilitarian criticism, and the autonomist criticism, I reconstruct the latter using Kant’s conception of autonomy. In doing so, I simultaneously expand the Kantian criticism: irrational advertising not only entails treating humanity merely as means, but it also threatens moral autonomy by encouraging heteronomy (...)
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  9. Advertising and Deep Autonomy.Andrew Sneddon - 2001 - Journal of Business Ethics 33 (1):15 - 28.
    Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far (...)
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  10. The Lure of the Advertising Image: A Platonic Analysis.Richard Oxenberg - manuscript
    Sut Jhally begins his essay “Advertising at the Edge of the Apocalypse” with the following provocative claim: “Advertising is the most powerful and sustained system of propaganda in human history and its cumulative effects, unless quickly checked, will be responsible for destroying the world as we know it.” Jhally argues that the advertising industry, in fostering an association between human aspiration and desire for consumable goods, creates an artificial demand for such goods that is, at once, far (...)
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  11. What's Wrong with Computer-Generated Images of Perfection in Advertising?Earl W. Spurgin - 2003 - Journal of Business Ethics 45 (3):257 - 268.
    Advertisers often use computers to create fantastic images. Generally, these are perfectly harmless images that are used for comic or dramatic effect. Sometimes, however, they are problematic human images that I call computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. They are images that portray ideal human beauty, bodies, or looks. In this paper, I argue that the use of such images is unethical. I (...)
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  12.  28
    Advertising, Gender Stereotypes and Religion. A Perspective From the Philosophy of Communication.Mihaela Frunza - 2015 - Journal for the Study of Religions and Ideologies 14 (40):72-91.
    Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that (...)
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  13.  54
    Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs.Richard F. Beltramini - 2006 - Journal of Business Ethics 63 (4):333 - 343.
    Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon.
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  14.  45
    Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which (...)
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  15.  14
    Religion, Advertising and Production of Meaning.Iulia Grad - 2014 - Journal for the Study of Religions and Ideologies 13 (38):137-154.
    An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...)
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  16.  42
    Private Governance, Public Purpose? Assessing Transparency and Accountability in Self-Regulation of Food Advertising to Children.Belinda Reeve - 2013 - Journal of Bioethical Inquiry 10 (2):149-163.
    Reducing non-core food advertising to children is an important priority in strategies to address childhood obesity. Public health researchers argue for government intervention on the basis that food industry self-regulation is ineffective; however, the industry contends that the existing voluntary scheme adequately addresses community concerns. This paper examines the operation of two self-regulatory initiatives governing food advertising to children in Australia, in order to determine whether these regulatory processes foster transparent and accountable self-regulation. The paper concludes that while (...)
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  17.  55
    Ethical Considerations in the Use of Direct-to-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians. [REVIEW]R. Stephen Parker & Charles E. Pettijohn - 2003 - Journal of Business Ethics 48 (3):279-290.
    The influence of direct-to-consumer advertising and physician promotions are examined in this study. We further examine some of the ethical issues which may arise when physicians accept promotional products from pharmaceutical companies. The data revealed that direct-to-consumer advertising is likely to increase the request rates of both the drug category and the drug brand choices, as well as the likelihood that those drugs will be prescribed by physicians. The data further revealed that the majority of responding physicians were (...)
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  18.  76
    Is Banning Direct to Consumer Advertising of Prescription Medicine Justified Paternalism?Uvonne Lau - 2005 - Journal of Bioethical Inquiry 2 (2):69-74.
    New Zealand is one of two OECD countries in the world where direct-to-consumer advertising of prescription medicine (DTCA-PM) is permitted. Increase in such activity in recent years has resulted in a disproportionate increase in dispensary volume of heavily advertised medicines. Concern for the potential harm to healthcare consumers and the public healthcare system has prompted the medical profession to call for a ban on DTCA-PM as the best way of protecting the public interest. Such blanket prohibition however also interferes (...)
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  19.  24
    Strategic Maneuvering in Direct to Consumer Drug Advertising: A Study in Argumentation Theory and New Institutional Theory.G. Thomas Goodnight - 2008 - Argumentation 22 (3):359-371.
    New Institutional Theory is used to explain the context for argumentation in modern practice. The illustration of Direct to Consumer Drug advertising is deployed to show how communicative argument between a doctor and patient is influenced by force exogenous to the practice of medicine. The essay shows how strategic maneuvering shifts the burden of proof within institutional relations.
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  20.  16
    “When Pirates Feast … Who Pays?” Condoms, Advertising, and the Visibility Paradox, 1920s and 1930s.Paula A. Treichler - 2014 - Journal of Bioethical Inquiry 11 (4):479-505.
    For most of the 20th century, the condom in the United States was a cheap, useful, but largely unmentionable product. Federal and state statutes prohibited the advertising and open display of condoms, their distribution by mail and across state lines, and their sale for the purpose of birth control; in some states, even owning or using condoms was illegal. By the end of World War I, condoms were increasingly acceptable for the prevention of sexually transmitted disease, but their unique (...)
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  21.  67
    Fraudulent Advertising: A Mere Speech Act or a Type of Theft?Pavel Slutskiy - unknown - Libertarian Papers 8.
    Libertarian philosophy asserts that only the initiation of physical force against persons or property, or the threat thereof, is inherently illegitimate. A corollary to this assertion is that all forms of speech, including fraudulent advertising, are not invasive and therefore should be considered legitimate. On the other hand, fraudulent advertising can be viewed as implicit theft under the theory of contract: if a seller accepts money knowing that his product does not have some of its advertised characteristics, he (...)
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  22.  9
    If Health Care Advertising Is a Problem, FDA-Style Regulation Is Not the Solution.Vanessa Carbonell - 2014 - American Journal of Bioethics 14 (3):46-47.
    In “The Ethics of Advertising for Health Care Services” (2014), Schenker, Arnold, and London argue that advertisements for physicians, hospitals, and other health care services are morally problematic and ought to be regulated by the Food and Drug Administration (FDA) as it regulates prescription drug ads. I argue that the regulation of prescription drug ads has been so ineffective that, if the harms of health care service ads are similar to the harms of drug ads, such regulation is bound (...)
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  23.  36
    The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression.Jin Seong Park & Jean M. Grow - 2008 - Journal of Business Ethics 79 (4):379-393.
    This study is rooted in the research traditions of cultivation theory, construct accessibility, and availability heuristic. Based on a survey with 221 subjects, this study finds that familiarity with direct-to-consumer (DTC) print advertisements for antidepressant brands is associated with inflated perceptions of the prevalence and lifetime risk of depression. The study concludes that DTC advertising potentially has significant effects on perceptions of depression prevalence and risk. Interpersonal experiences with depression coupled with DTC advertising appear to significantly predict individuals’ (...)
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  24.  68
    Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?Pepijn K. C. van de Pol & Frank G. A. de Bakker - 2010 - Journal of Business Ethics 94 (2):211-224.
    Direct-to-consumer advertising (DTCA) of prescription drugs has been a heavily contested issue over the past decade, touching on several issues of responsibility facing the pharmaceutical industry. Much research has been conducted on DTCA, but hardly any studies have discussed this topic from a corporate social responsibility (CSR) perspective. In this article, we use several elements of CSR, emphasising consumer autonomy and safety, to analyse differences in DTCA practices within two different policy contexts, the United States of America and the (...)
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  25.  15
    Reshaping American Identity Through Advertising. Standardization Vs. Localization.Madalina Moraru - 2013 - Journal for the Study of Religions and Ideologies 12 (35):39-62.
    Our study focuses on the impact of American advertising on local consumers and industry and discusses the relationship between standardization and localization on the global market. Although America seems to be a hybridized, ‘McDonald-ized’ reality, it is in fact grounded on a multicultural and social mix that deems it highly recognizable. Consequently, we argue that reconstructing American identity means sharing similar values with other cultural spaces, whose history, religion, and social customs require a different approach to daily life and (...)
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  26.  28
    Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. [REVIEW]Carla C. J. M. Millar & Chong Ju Choi - 2003 - Journal of Business Ethics 48 (3):267-277.
    In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of (...)
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  27.  67
    College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences.Fred K. Beard - 2003 - Journal of Business Ethics 48 (3):217-228.
    Little research has focused on college students'' attitudes toward advertising''s ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students represent an important segment of consumers for many marketers, negative attitudes toward advertising on the part of college students could lead to their support for restrictive regulation in the future, and there are potentially negative consequences concerning the effects of (...)
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  28.  37
    Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication.Delia Cristina Balaban - 2010 - Journal for the Study of Religions and Ideologies 9 (26):244-248.
    Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).
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  29.  30
    Placebogenic Potential is No Reason to Favour Pharmaceutical Advertising.Paul Biegler - 2014 - Journal of Business Ethics 123 (1):1-11.
    Advertisements for pharmaceuticals may promote placebo responses by generating an expectation of therapeutic success. Some cite this as reason to favour Direct to Consumer Advertising of Prescription Pharmaceuticals (DTCA). Against this, I show placebo responses to emanate from beliefs rendered unjustified by the influence of a conditioning process. I argue that drug safety and efficacy are material properties and that unjustified beliefs in these domains entail costs to autonomy that outweigh any prudential gains attending a placebo response. I conclude (...)
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  30.  31
    Ethical and Epistemic Issues in Direct-to-Consumer Drug Advertising: Where is Patient Agency? [REVIEW]Catherine A. Womack - 2013 - Medicine, Health Care and Philosophy 16 (2):275-280.
    Arguments for and against direct-to-consumer drug advertising (DTCA) center on two issues: (1) the epistemic effects on patients through access to information provided by the ads; and (2) the effects of such information on patients’ abilities to make good choices in the healthcare marketplace. Advocates argue that DTCA provides useful information for patients as consumers, including information connecting symptoms to particular medical conditions, information about new drug therapies for those conditions. Opponents of DTCA point out substantial omissions in information (...)
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  31.  32
    Advertising. From Strategic Planning to Media Implementation.Raluca Galos - 2010 - Journal for the Study of Religions and Ideologies 9 (27):356-361.
    Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).
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  32.  40
    Advertising Aristotle: A Preliminary Investigation Into the Contemporary Relevance of Aristotle’s Art of Rhetoric. [REVIEW]M. Burke - 2008 - Foundations of Science 13 (3-4):295-305.
    In this article, a preliminary investigation will be conducted in order to try to discover whether or not Aristotle’s the Art of Rhetoric can have any relevance as a handbook for the rhetoricians of the twenty-first century and in particular for advertising designers. First, the background against which this question is posed will be set out. Second, the chosen methodology will be explained. Thereafter, some qualitative data will be presented and discussed. Finally, some conclusions will be drawn suggesting that (...)
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  33.  9
    Advertising and the Predation Loop: A Biosemiotic Model. [REVIEW]James Carney - 2008 - Biosemiotics 1 (3):313-327.
    The basic premise of biosemiotics as a discipline is that there are elementary processes linking signifying strategies in all forms of animate life. Correspondingly, the discoveries of biosemiotics should, in principle, be capable of revealing new insights about human signification. In the present article, I show that this is in fact the case by constructing a biosemiotic model that links advertising strategies with corresponding structures in animal predation. The methodological framework for this model is the catastrophe theory of René (...)
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  34.  5
    The "Self-Shaping" of Culture and Its Ideological Resonance: The Complicity of Ethos and Pathos in the Japanese Advertising Disco.Rodica Frentiu - 2014 - Journal for the Study of Religions and Ideologies 13 (39):91-116.
    With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this (...)
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  35. Commentary On: Chiara Pollaroli's "T(R)Opical Patterns in Advertising".Gilbert Plumer - 2013 - In D. Mohammed & M. Lewiński (eds.), Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation [CD-ROM]. Centre for Research in Reasoning, Argumentation and Rhetoric, and the University of Windsor. pp. 1-5.
  36.  5
    XL Burgers, Shiny Pizzas, and Ascending Drinks: Primary Metaphors and Conceptual Interaction in Fast Food Printed Advertising.Lorena Pérez-Hernández - 2019 - Cognitive Linguistics 30 (3):531-570.
    Journal Name: Cognitive Linguistics Issue: Ahead of print.
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  37. Paying Their Way: Dissident Opinion, Advertising and Access to the Public Sphere.John Hadley - 2010 - Australian Journal of Professional and Applied Ethics 10 (1/2).
    In this paper I suggest practical measures that can address some familiar, and some not so familiar, commercial obstacles to increasing media coverage of dissident opinion.The kernel of my proposal is for media codes of practice and workplace norms to reflect an ethical distinction between different kinds of commercial speech.
     
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  38.  42
    The Eroticized Female Body in Advertising and Women's Fashion Magazines.Saveria Capecchi - 2011 - Polis: Research and studies on Italian society and politics 25 (3):393-418.
  39.  47
    Selling Sanity Through Gender: The Psychodynamics of Psychotropic Advertising.Jonathan M. Metzl - 2003 - Journal of Medical Humanities 24 (1/2):79-103.
    This paper provides a brief visual history of the ways women patients, and specifically women patients whose marital status is identified in conjunction with their illness, have been constructed as abnormal in the images of advertisements designed to promote psychotropic medications to an audience of psychiatrists. The advertisements I discuss come from the two largest circulation American psychiatric journals, The American Journal of Psychiatry and Archives of General Psychiatry, between the years 1964 and 2001. I use the ads to focus (...)
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  40.  9
    Psychological Tests in Advertising.A. T. Poffenberger - 1924 - Journal of Experimental Psychology 7 (4):312-320.
  41.  9
    Critique of the Association Test as Applied to Advertising.D. A. Laird - 1923 - Journal of Experimental Psychology 6 (5):357.
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  42. Clicktatorship and Democracy: Social Media and Political Campaigning, Advertising, Likes and Google Rankings.Martin A. M. Gansinger - manuscript
  43. Lawyers, Should Thou Advertise?: A Bibliography of Materials on Legal Ethics and Lawyer Advertising.Velma Newton - 1982 - Faculty of Law Library, University of the West Indies.
     
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  44. Looking for the Emotional Unconscious in Advertising.David Penn - 2006 - International Journal of Market Research 48 (5):515-524.
  45.  6
    Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns.Niels Van Quaquebeke, Jan U. Becker, Niko Goretzki & Christian Barrot - 2019 - Journal of Business Ethics 156 (2):357-376.
    Ethical leadership has so far mainly been featured in the organizational behavior domain and, as such, treated as an intra-organizational phenomenon. The present study seeks to highlight the relevance of ethical leadership for extra-organizational phenomena by combining the organizational behavior perspective on ethical leadership with a classical marketing approach. In particular, we demonstrate that customers may use perceived ethical leadership cues as additional reference points when forming purchasing intentions. In two experimental studies, we find that ethical leadership positively affects purchasing (...)
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  46.  43
    Ban the Sunset? Nonpropositional Content and Regulation of Pharmaceutical Advertising.Paul Biegler & Patrick Vargas - 2013 - American Journal of Bioethics 13 (5):3-13.
    The risk that direct-to-consumer advertising of prescription pharmaceuticals (DTCA) may increase inappropriate medicine use is well recognized. The U.S. Food and Drug Administration addresses this concern by subjecting DTCA content to strict scrutiny. Its strictures are, however, heavily focused on the explicit claims made in commercials, what we term their ?propositional content.? Yet research in social psychology suggests advertising employs techniques to influence viewers via nonpropositional content, for example, images and music. We argue that one such technique, evaluative (...)
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  47.  28
    The Ethics of Advertising for Health Care Services.Yael Schenker, Robert M. Arnold & Alex John London - 2014 - American Journal of Bioethics 14 (3):34-43.
    Advertising by health care institutions has increased steadily in recent years. While direct-to-consumer prescription drug advertising is subject to unique oversight by the Federal Drug Administration, advertisements for health care services are regulated by the Federal Trade Commission and treated no differently from advertisements for consumer goods. In this article, we argue that decisions about pursuing health care services are distinguished by informational asymmetries, high stakes, and patient vulnerabilities, grounding fiduciary responsibilities on the part of health care providers (...)
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  48.  8
    Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Pervaiz Akhtar, Nazan Colmekcioglu, Michele Griessmair, Hala Maalouf & Haseeb Shabbir - 2019 - Journal of Business Ethics 159 (3):727-744.
    Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different (...)
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  49.  18
    The Argumentative Relevance of Pictorial and Multimodal Metaphor in Advertising.Chiara Pollaroli & Andrea Rocci - 2015 - Journal of Argumentation in Context 4 (2):158-199.
    In this article we present an exploratory investigation of pictorial and multimodal metaphors appearing in print product advertisements; the aim is to ascertain their relevance for the arguments that the ads put forth. Departing from the working hypotheses that advertising is an argumentative activity type employing pictorial and multimodal metaphors, and that these are often examples of visual argumentation, we analyze a small corpus of print product ads by employing the theoretical frameworks offered by Blending Theory and the Argumentum (...)
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  50.  17
    Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment.Selma Kadić-Maglajlić, Maja Arslanagić-Kalajdžić, Milena Micevski, Nina Michaelidou & Ekaterina Nemkova - 2017 - Journal of Business Ethics 141 (2):249-265.
    This study attempts to advance knowledge in the area of controversial advertising by examining the antecedents and consequences of controversial advert perceptions in the context of social media, and particularly social networking sites. Specifically, we explore how ethical judgement and religious commitment shape controversial advert perceptions leading to attitudes towards the advert, brand attitudes and purchase intentions. Our results indicate that when a SNS advert is judged to be ethically acceptable, the level of perceived advert controversy is lower. However, (...)
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