This paper aims to establish and identify the linguistic devices through which the niche printed media specifically targeting a young female local audience identify, shape and construct their ad- dressee by acknowledging their subcultural ideology. Our intention is to trace the measure of congruency between the two types of discourse: of the encoder and of the decoder. Such instantiations as were found at the level of text functions, discourse patterns and strategies, rhetorical and linguistic items testify to our conclusion (...) that the niche printed media – specifically teen-oriented music and lifestyle magazines – gratify a local community of young female consumers by pro- grammatically encoding their cultural products in a language of solidarity with their audience. (shrink)

Skateboarding has been a hallmark of adolescent experience in suburban America ever since its beginning in the 1950s. Skateboarding has become an underground subculture, providing the youth population a novel outlet for self-expression and independence. Transworld Skateboarding magazine displays the ideological characteristic of the skateboard movement through their unique populist syntext, distinctive signification system, and extensive textual convergence. However, while expressing adolescent resistance against homogeneity, the magazine also reflects the influence of popular culture on skateboarders. This idiosyncrasy of Transworld (...) Skateboarding magazine reflects popular culture’s constant struggle between the need for hegemonic provision and resistance of mainstream conformity. (shrink)

The study described in this manuscript examines the extent to which children are depicted as: (a) scholarly, and (b) non-scholarly in magazine advertisements and the degree to which children in the two classes were portrayed favorably or unfavorably. The study indicated that children were often depicted in roles that were not scholarly (such as athletics). Further, when children were depicted in scholarly roles, the portrayal was often negative. Implications based upon these findings are raised.

Which party characteristics contribute to the representation of young legislators? We examine this question quantitatively, focusing on the European Parliament, and gauge the influence of the age of the party leader, the age of the party, the size of its support, party ideology and party nomination procedures on the age of politicians, based on data of all members who have served in the EP. We find that none of these characteristics matter substantively in explaining young representatives’ presence and discuss ways (...) to further the field of research on youth representation. Online Appendix. (shrink)

Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that derives from existing (...) religious ideologies, and an internal one that borrows the structure and elements of modern religiosity. If the first one is enforcing the gender stereotypes, the second one is more innovative and less related to stereotypical images of genders. When advertising is approached from the perspective of philosophy of communication, its most conspicuous aspect is its narrative dimension. One way in which narratives of advertising are constructed is in the form of myth. We can see that, in some circumstances, advertising has a function similar to myth, or includes structures of depth coming from the world of myth or of religion understood in a broader sense. The power of those elements is derived not from the realm of merchandise value, but from the one of traditional mentalities and cultural representations. In order to illustrate my research on the relation between gender, religion and advertising, I choose a sample of ads, that I analyze using the tools of philosophy of communication. Thus, my research has led me to a nuanced understanding of the relation between gender stereotypes and religion in advertising. (shrink)

This article focuses on the representation of youth as a key moment of transition in contemporary western societies, set between the dependent state of childhood and the supposed maturity and independence of adult status. Young people are viewed as gendered, racialized and sexualized beings who also occupy specific class locations, and are assumed to move through crucial points of transition as they leave full-time education and enter the job market, as well as the (hetero)sexual and marriage marketplaces. The article (...) examines some of the main discursive configurations and treatment regimes through which ‘troubled teens’ are constructed and managed, especially in relation to notions about disordered patterns of consumption and transition. The paper considers the moment of the ‘discovery’ of adolescence in the late nineteenth century, going on to examine young women's particular relationships to discourses around consumption in the contemporary British youth research literature, and to debates about ‘disrupted transitions’ and citizenship in the 1990s. The article ends with a brief examination of one approach to the ‘problem of troubled teens’ in the USA: Specialty Schools that offer a combination of educational, therapeutic and correctional regimes aimed at young people who have been identified in relation to various disorders of transition and consumption. (shrink)

Linked by the connection of feminism, sociology, and cultural studies, Changing Cultures assesses feminist theory, its transformations, and its ability to highlight issues and practices. This controversial yet stimulating volume explores the complex relationship between these three subjects, conceptual approaches, their political implications and their historical context. Nava analyzes utopianism of feminist thought on the family; sexuality and sexual differences in youth service provision; and the symbolic resonance of the urban and domestic education of girls. She also investigates the (...) relationship of child sexual abuse to problems of interpretation and the politics of media representation, and different theories of consumerism and advertising and their implications for our understanding of youth and identity. Controversial yet accessible, Changing Cultures will attract a wide range of readers, from women's studies to interpersonal violence, youth/adolescent studies to cultural studies. "This is a lively and stimulating collection, a series of essays which spans the recent history of feminism and cultural studies and which draws together the pleasures and the pain of these encounters with clarity and theoretical fluency." --Angela McRobbie, Thames Valley University "This is a collection of previously published articles which were well worth gathering together, and which I'm pleased to have on my bookshelf." --Chartist "The essays are interesting, provocative, and theoretical in nature. . . . Excellent references are given throughout. If seeking a political, historical, and theoretical evaluation of the topics discussed, one can find a brief summary and excellent references. . . . [The book] provides food for thought and intellectual stimulation." --Journal of Consumer Affairs. (shrink)

Malls have become social magnets for people of all social strata, young included, and, in this guise, they apparently emulate churches in their function of ritually congregating people at weekends or on Sundays. In the following we shall endeavour to read the city malls (in Transylvania) from a Cultural Studies perspective with the goal of showing that they function as cultural loci for youth congregation, as well as powerful agencies of identity construction. We aim to prove that through their (...) ritual presence in malls and their consumption and reassignment of meaning to mall space (teens make special use of mall space quite often contrary to, or at least different from, the original intentions) adolescents perform and display self-identities. The underlying assumption is that consumption is symbolic and that teens in malls consume signs and meanings rather than just commodities. During the process, there occurs a construction of sorts, that of self- or group identities, for this is an era where young people increasingly define themselves through what they consume, be it commodities or signs. Our concern is with how malls are appropriated by teenagers, and how through the ritualistic pursuit of leisure and pleasure therein Romanian teens consecrate the function of malls of symbolising a specific world view, a system of beliefs, and a set of attitudes, very much like religion does. Thus, while primarily secular temples (now a commonplace syntagm for malls), malls may be said to epitomize the sacred symbols of young people today1 although, at face value, they seem to tend to mundane rather than spiritual needs. (shrink)

This article consists of textual analysis of a highly successful television series, Inspector Morse, combined with qualitative audience study. The study of Morse and the fan culture surrounding it is presented in the context of a discussion of recent feminist work on the texts and audiences of popular culture. The textual analysis focuses on those elements of the programmes which contribute to its success as ‘quality’ television, and particularly on Morse as an example of the role played by nostalgic representations (...) of Englishness in ‘quality’ media texts of the 1980s. The article goes on to discuss whether the presence of such representations in these programmes leads inevitably to a convergence of ‘quality’ and conservative ideology. The discussion of the ideological subtexts of the programmes then focuses on the area of gender representation, and on the extent to which feminist influences are discernible in this example of quality popular culture, particularly in its representations of masculinity. The second part of the article presents an analysis of a discussion group involving fans of the series, which was organized as part of a larger qualitative study of the fan culture surrounding the programmes. There is a detailed discussion of the impact of the social dynamics of the group on their readings of Morse. The analysis also focuses on the ways in which the discourses identified in the textual analysis, such as gender representation, quality and Englishness, are mobilized in talk about the programmes. Finally, the nature of the group made it possible to discuss the construction of a feminist subcultural identity in talk about a mainstream media text, and to identify irony and critical distance as key components of that identity, particularly in the discussion of the pleasures offered by the romance narratives of the programmes. (shrink)

The public transport sector in the urban landscape in Nigeria is a prominent social site for the spatial distribution of automobile graffiti signatures. Transporters have various kinds of symbolic tags on their vehicles that convey different messages which represent their local attitudes, beliefs, religious identities, folk psychology, and safety precautionary measures to recipients (other road users and passers-by). This article, based on two case studies, examines the practice of automobile graffiti on trucks and lorries in Calabar metropolis, Cross River State, (...) south-eastern Nigeria. It investigates the motivations, thematic categories, and subjective semiotic interpretations of these verbal signatures from the perspectives of visual semiotics theory using participant observations, semi-structured interviews, and informal conversations. The study demonstrates that truck drivers/owners use their vehicles as visible artistic platforms in the public space to express their thoughts and sentiments on personal, social, and religious issues affecting the society. The study concludes that these inscriptions and imageries are artistic subcultures that mirror wide ranging value categories and provide outlets for spatial transformation, creative agencies, and social commentaries. (shrink)

Global television has enabled cultures across the world to meet within the virtual space and interact in terms of decoding, meaning making and appropriating messages. It is also the case of the Romanian audience, a local community of viewers who have long been exposed to highly censored and restrictive programming (under the communist regime) and who are now enabled to identify with the (western) communities they have aspired to. We intend to illustrate our case with TV advertisements, which, generally, provide (...) abundant material for television viewers, with socio-culturally determined profiles, to re-construct meanings into either coincidental or disjunctive semantic outputs. Since the act of consumption is productive, we aim to show that in spite of the possibly conflicting readings of the poly- and multi-semantics of the ads, viewers can coalesce into interpretative communities irrespective of their cultural make and cooperate towards the production of a joint meaning. We consider that this is an illustration of transculturalism at the level of a local audience interacting with the symbolic representations of cultures elsewhere on television. (shrink)

The aim of the article is to examine the representation of ageing in selected issues of the Polish women’s magazine Twój Styl. With reference to Wolf’s concept of the “beauty myth,” the article argues that ageing is presented as a threat to women’s psychological integrity. Although the theme of old age is rarely directly addressed in the magazines, its presence is implied in the advertised anti-age beauty products. Based on semiotic theory and Cognitive Metaphor Theory, the paper demonstrates that the (...) advertising of anti-ageing beauty products serves the function of controlling ageing female bodies, which are positioned outside of the mainstream concept of femininity. (shrink)

Ideology is maintained anddriven by powerful symbols. Agricultural mediasuch as farm magazines achieve this byappropriating societal values of currency andincorporating them in imagery that accompanyadvertisements of agricultural products,including pesticides. Critical questionsrelating to environmental sustainability andsocial risks associated with the use of suchproducts are often masked as a result. Contentanalyses of two mid-western farm magazines fromthe 1940s to 1990s trace the socialconstruction of pesticide advertisements overtime, illuminating changing images ofpesticides in farm magazine advertisements inresponse to changes in the socio-culturalsetting. Changing images (...) reflect how theagricultural industry strategically repositionsitself to sustain market and corporate profitby co-opting dominant cultural themes atspecific historical moments in mediaadvertising. Sustainability implications in thebroad context of agriculture and society areexamined. (shrink)

This article discusses the discursive strategies used in some newspaper campaign advertisements for Nigeria’s 2011 elections with a view to unveiling the socio-political motifs and messages of the adverts. Data for the study comprised 60 full-page newspaper election campaign adverts of the two strongest political parties in the country: the People’s Democratic Party and Action Congress of Nigeria published between February and April 2011, a period that can be referred to as the peak period of electioneering campaigns for the 2011 (...) elections in Nigeria. The data gathered were analysed using the analytical tools of critical discourse analysis, with emphasis on Fairclough’s discourse as a social practice approach to the theory. Findings reveal that the text producers employed discursive strategies such as the metaphorization of party symbols, the use of deictic pronouns for inclusion and exclusion, deployment of rhetorical questions for persuasion, identification with the youth culture, employment of historical allusions, giving appeal to good luck, and negative other representation. In addition, the packaging of the information, graphological foregrounding, imagery, repetition and lexical choice reveal the intent of the campaign advertiser to persuade, appeal to sentiments, legitimize and delegitimize their positions in the discourse. (shrink)

A new feminist ideology can be outlined by examining the magazine “Lotta Continua”, official newspaper of the homonymous Italian extra-parliamentary group. Riots in factories and universities were closely reported in the magazine, which painted a society still affected by strong gender inequalities. Split between an opposition to official communism and the spontaneity of the working class conflict, women emerged from family isolation. The great achievements of the Italian feminist movement were reported according to the point of view of the dissident (...) communism. While in Italy the feminist movement was on the rise, the organisation was approaching its end, also due to its conflict with feminist protests. This paper wants to re-construct the image and the representation of left-wing feminism, in a crucial moment for the history of Italian society and communism. (shrink)

This article explores the representation of motherhood and womanhood in the Romanian communist magazine Femeia and the extent to which this publication was a mere vehicle of the official pronatalist policy of Ceausescu’s regime. Two phases have been identified, overlapping both the evolution of the magazine itself and the Party’s ideology. The author metaphorically designates them as follows: 1966–1971/1972, Almost the ‘Eternal Feminine’ and 1973–1978/1979, The ‘Steel Woman’ and the ‘Maternal Glory’. Drawing on discourse analysis and social history, the article (...) examines each of these. (shrink)

This article focuses on the roots and ideological sources of the Czechoslovak skinheads. It describes the development of this subculture from the 1980s until the end of the joint Czechoslovak state. It looks at the history of this subculture together with its development trends in the 1990s. The relationship between the skinheads and politics clearly belongs in this account as it was the source of the distinctions between the various groups in the subculture. The themes that were typical of the (...) skinhead subculture are introduced together with an exploration of how they later transformed in line with the political requirements of this part of the youth subculture. This subsequently led to support for nationalist political parties. The article is of a descriptive and analytical nature, and is an attempt to grasp the key processes taking place among the adolescents who identified with the skinhead subculture. Contemporary magazines are the basis of an analysis of the key themes in skinhead subculture in the early 1990s. (shrink)

This study investigates the phenomenon of metastereotyping — that is, the linguistic parody of stereotypic mediatized personas. The analysis draws on data from the 2008 reality television program Big Brother Africa 3, in which contestants ironically perform the lead characters from a 1989 Hollywood teen comedy film who exemplify a highly mediatized California male slacker youth stereotype, the ‘dude’ persona. By examining the linguistic and embodied features deployed by the reality show contestants in their stylization of the film (...) characters, the article shows how metastereotyping involves forms both from within the original representation and beyond. The use by these African contestants of features with such varied semiotic trajectories reveals their globalized ideologies about California and American youth styles as well as their understanding of the film characters’ positions within these styles. (shrink)

This paper traces how media representations encouraged enthusiasts, youth and skilled volunteers to participate actively in science and technology during the twentieth century. It assesses how distinctive discourses about scientific amateurs positioned them with respect to professionals in shifting political and cultural environments. In particular, the account assesses the seminal role of a periodical, Scientific American magazine, in shaping and championing an enduring vision of autonomous scientific enthusiasms. Between the 1920s and 1970s, editors Albert G. Ingalls and Clair L. (...) Stong shepherded generations of adult ‘amateur scientists’. Their columns and books popularized a vision of independent nonprofessional research that celebrated the frugal ingenuity and skills of inveterate tinkerers. Some of these attributes have found more recent expression in present-day ‘maker culture’. The topic consequently is relevant to the historiography of scientific practice, science popularization and science education. Its focus on independent nonprofessionals highlights political dimensions of agency and autonomy that have often been implicit for such historical (and contemporary) actors. The paper argues that the Scientific American template of adult scientific amateurism contrasted with other representations: those promoted by earlier periodicals and by a science education organization, Science Service, and by the national demands for recruiting scientific labour during and after the Second World War. The evidence indicates that advocates of the alternative models had distinctive goals and adapted their narrative tactics to reach their intended audiences, which typically were conceived as young persons requiring instruction or mentoring. By contrast, the monthly Scientific American columns established a long-lived and stable image of the independent lay scientist. (shrink)

This article focuses on the philosophy underpinning the non-mainstream body modification practices of `Modern Primitives'. This subculture seeks inspiration in the body modification techniques and bodily rituals of so-called `primitive societies'. Establishing their prioritization of body, sexuality, community and spirituality as analytical links, the author shows that these self-perceived radical opponents of Western modernity nonetheless remain captured in its foundational discursive assumptions. The author argues that the movement's enthusiastic turn towards `primitivism' represents a particular identity strategy within the late modern (...) condition. Drawing on colonial discourse analysis, the author argues that the primitivist discourse originated as an ideology within colonialism and has informed the construction of the Western self-image. Modern Primitives' notion of `primitivism' is seen as a postcolonial legacy of this tradition of `othering', which inevitably reproduces stereotypes of racialized people. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Feminist Studies 46, no. 2. © 2020 by Feminist Studies, Inc. 431 Cynthia Belmont and Angela Stroud Bugging Out: Apocalyptic Masculinity and Disaster Consumerism in Offgrid Magazine Popular conceptions of survivalism in the United States typically feature the eccentric, backwoods, working-class figures found in television shows such as Doomsday Preppers and Prepper Hillbillies. Offgrid magazine, which first hit the stands in the summer of 2013, however, sells a compellingly (...) bourgeois personal connection to disaster in the vein of men’s self-improvement literature, wherein successful masculinity requires courage, preparedness for calamity, and the resources to shop. Each issue of Offgrid focuses on a “real-life” survivalist or a singular catastrophic event that is dramatically represented on the cover by a self-sufficient man decked out in gear that will allow him to survive a crash landing, escape a city devastated by an earthquake, navigate the hazards of a hacker-created blackout, or evade the destruction of an erupting volcano.1 Filled with articles offering tips on how to prepare, self-defense strategies, profiles of survivalists, disaster scenarios, gear reviews, and advertisements, Offgrid mainstreams prepper culture by retooling the The authors contributed equally to this article; the order listed is alphabetical and should not be construed as implying differing contributions. 1. The terms “survivalist” and “prepper” apply to anyone committed to honing the skills and acquiring the resources required to survive in any context, including disasters, and are used interchangeably in Offgrid. 432 Cynthia Belmont and Angela Stroud face of apocalyptic survival as a regular-guy protagonist whose low-profile normalcy disguises the smoldering heroic potential that will ignite within him when disaster strikes. In this article, drawing upon insights from the sociology of masculinity, environmental feminism, and ecocriticism, we examine the representation of gender, nature, and disaster in issues of Offgrid, spanning nearly three years, from June 2015 through February 2018. While vivid depictions of cataclysm might seem provocative enough to captivate the Offgrid reader, we argue that its principal appeal is that it gives its ninety -one-percent male audience the opportunity to engage directly in what Casey Kelly terms “apocalyptic manhood,” an emergent version of American masculinity that “confirm[s] the necessity of masculine skills as society meets its demise.”2 Thus, Offgrid provides an occasion for readers to salvage a masculinity that feels perpetually threatened within contemporary American culture—a highly effective strategy in promoting the expansion of what we term disaster consumerism. We concur with ecofeminist Greta Gaard’s contention that “masculine gender identity has been constructed as so very antiecological, and thus its interrogation and transformation seem especially crucial” at this time of environmental crisis; this concern resonates particularly poignantly with regard to the apocalyptic imaginary.3 Marketing Disaster, Selling Masculinity Scholars have long argued that commercial media play an important role in circulating gender ideals that are “rooted in consumer capitalism wherein profit can be produced by generating insecurity about one’s body and one’s consumer choices.”4 Of course, despite their influence, advertisers do not create insecurities out of whole cloth; rather, they operate within the context of shifting gender discourses and cultural anxieties. Whereas the authors of a 2005 study found that alcohol ads portrayed men as affable losers who, rejected by strong women, 2. “2018 Recoil Offgrid Media Kit,” Recoil Offgrid; Casey Ryan Kelly, “The Man-pocalypse: Doomsday Preppers and the Rituals of Apocalyptic Manhood,” Text and Performance Quarterly 36, no. 2–3 (2016): 96. 3. Greta Gaard, Critical Ecofeminism (New York: Lexington Books, 2017), 167 (italics in original). 4. Susan M. Alexander, “Stylish Hard Bodies: Branded Masculinity in Men’s Health Magazine,” Sociological Perspectives 46, no. 4 (2003): 551. Cynthia Belmont and Angela Stroud 433 were driven to drink with their buddies, an analysis of Super Bowl commercials just five years later demonstrated that the tone had become “a simpler, angrier one [that was] crafted to galvanize men to buy.”5 The authors of the latter study suggest that the masculine aggression in the ads they analyzed reflects men’s economic insecurities, which advertisers exploit by encouraging men to feel nostalgic for and frustrated about their diminished power. Ads telling men to “wear the pants” and take a stand... (shrink)

This paper traces how media representations encouraged enthusiasts, youth and skilled volunteers to participate actively in science and technology during the twentieth century. It assesses how distinctive discourses about scientific amateurs positioned them with respect to professionals in shifting political and cultural environments. In particular, the account assesses the seminal role of a periodical, Scientific American magazine, in shaping and championing an enduring vision of autonomous scientific enthusiasms. Between the 1920s and 1970s, editors Albert G. Ingalls and Clair L. (...) Stong shepherded generations of adult ‘amateur scientists’. Their columns and books popularized a vision of independent non-professional research that celebrated the frugal ingenuity and skills of inveterate tinkerers. Some of these attributes have found more recent expression in present-day ‘maker culture’. The topic consequently is relevant to the historiography of scientific practice, science popularization and science education. Its focus on independent non-professionals highlights political dimensions of agency and autonomy that have often been implicit for such historical actors.The paper argues that the Scientific American template of adult scientific amateurism contrasted with other representations: those promoted by earlier periodicals and by a science education organization, Science Service, and by the national demands for recruiting scientific labour during and after the Second World War. The evidence indicates that advocates of the alternative models had distinctive goals and adapted their narrative tactics to reach their intended audiences, which typically were conceived as young persons requiring instruction or mentoring. By contrast, the monthly Scientific American columns established a long-lived and stable image of the independent lay scientist. (shrink)

Mass media images offer audiences models for how to perform the social roles they depict. Opinions and other attributes of credible media models may likewise be embraced by audience members seeking to identify with those models. Thus farm magazine narratives about “successful” farmers may encourage readers to model or aspire to featured farmers' production and management techniques and ascribe legitimacy to models' responses to current agricultural issues. However, production of agrarian images in the mass media — including images of farms, (...) farmers, and farmers' values — are inevitably biased such that media representations of successful farmers selectively present objective characteristics in terms of the media's own ideological frameworks, which in turn reflect the dominant ideology of the social relations in which the media are engaged. As a first step in identifying farm magazines' role in creating social models for farmers, this study analyzes articles featuring “successful,” “leading,” or “innovative” farmers in leading agricultural magazines. The featured farmers are categorized according to enterprise characteristics and characterizations of them and their management philosophies. Findings show that farmers in farm magazines have larger than average operations and are portrayed in a way that blends a “farming as business” orientation with more conventional agrarian values but that generally omits non-business aspects of farm life. (shrink)

Resumen: En este trabajo analizamos la representación de la Iglesia como aparato ideológico en el desenlace de la novela Capítulos que se le olvidaron a Cervantes, del autor ecuatoriano Juan Montalvo. Nos concentramos en su final, pues entendemos que dicha parte resume las principales representaciones del autor vinculadas a esta institución. El análisis será complementado con una contextualización del origen de la novela y de las premisas ideológicas centrales de Montalvo, apoyándonos en remisiones a algunos de sus trabajos ensayísticos. Asimismo, (...) comentaremos las repercusiones que dichas representaciones tuvieron en la formalización de los dos personajes medulares de su novela. Para atender a estos propósitos, seguiremos los conceptos teóricos de Aparatos Ideológicos del Estado según Althusser y de Ideología y Representaciones Sociales conforme van Djik.: This paper aims to analyse the representation of the Church as an ideological system that can be found in the end of the only novel written by the Equadorian writer Juan Montalvo - Capítulos que se le olvidaron a Cervantes - considering that this part of the book summarizes, in a brief and synthetic way, the main orientations of his social beliefs about the constitution of the Catholic church and its members. The analysis will be based on a contextualization of the origin of the novel and on Montalvo’s main ideological premises, according to some of his essays. Likewise, I will comment the effects that these ideological foundations carried to the conformation of the central characters of the novel. The study is based on the concept of Ideological Systems of the State conceived by Althusser and the idea of Ideology and Social Representations designed by van Djik. (shrink)

As they make their way through Louis Althusser’s and Jacques Derrida’s texts, readers will cross innumerable curtains – ‘the words and things’, as Derrida says, as many fabrics of traces. These curtains open onto a multiplicity of scenes and mises en scène, performances, roles, rituals, actors, plays – thus unfolding the space of a certain theatricality. This essay traces Althusser’s and Derrida’s respective deployments of the theatrical motif. In his theoretical writings, Althusser’s theatrical dispositive aims to designate the practical and (...) material dimension of the scenes of ideology, materially enacted through roleplays, performances, acts, or discourses. At the horizon: a scientific discourse on ideology or, later, a strategic intervention in the class struggle. This scientific and/or strategic orientation echoes Althusser’s definition of materialism: ‘no more storytelling’. But Derrida’s ‘closure of representation’ reminds us that there’s no presence – even the most ‘material’ – no ‘truth’ or ‘correctness’ – in theoretical or strategic terms – without effects of re-presentation, differential repetition, narrative reconstruction: theatricality and materiality suppose a force of resistance, a secret heterogeneity, curtain foldings. Hence the irreducible necessity of reading, storytelling, transformative interpretation. What are the implications for thinking inheritance and debt – for example, the one binding Althusser and Derrida, and us to them? (shrink)

_Purpose._ This article reveals the importance of the analysis of the theory of generations to identify the essential characteristics of the phenomenon of youth. _Theoretical basis_ of this study is socio-philosophical anthropology, i.e. philosophical anthropology using certain methods of sociological, socio-psychological and ethnological research, as well as philosophical comprehension of the application of these methods in special sciences. _Originality._ The authors rethought the theoretical and practical potential of generational theory through its reconceptualization based on philosophical anthropology, which created an (...) opportunity to shift research attention from the attempts to identify superhistorical characteristics of youth to the identification of the essential nature of specific historical and sociocultural features of young people as representatives of a particular culture. _Conclusions._ Defining the youth phenomenon requires accounting at least three constraints that on the one hand, play a role of warnings that deter from theoretical and practical errors in the study of the youth phenomenon, and on the other hand, guidelines for identifying real, specific characteristics of youth as a social phenomenon. Limitations of theoretical and practical analysis of young people are as follows: first, the need to consider demographic data not as final, but only as initial and preliminary, such that require further substantive socio-cultural analysis; second, the inadmissibility of ignoring the cultural diversity of the manifestations of the youth phenomenon, instead the need to identify the special characteristics of youth of different ethnic, religious and other groups; third, the need to take into account the specifics of self-identification of those who identify themselves as young people as a social group. (shrink)

Subcultures are cultures formed by a social minority group that does not belong to the mainstream, and youth subcultures are subcultures specifically of youths. Youth subcultures have distinct clothing styles that differentiate them from popular culture and through which they express their values and individuality. Korea has a short history of subcultures, but it has quickly formed numerous unique subcultures influenced both by existing subcultures of Euro-America and Korean society. The purpose of this research was to examine Korean (...) youth subculture styles in terms of how they have evolved in a short period of time and how they have been affected by foreign and domestic elements. It provides insight on the symbolization of Korean youth subculture styles and how the changing styles reflect the state of mind and values of Korean youths today. (shrink)

The events on January 6th should signal to us just how divided the United States is as a country and prompt us to think through some of the challenges we face—as well as what we can reasonably hope for in terms of restoring a belief in the most coveted ideals of American democracy as outlined in the Declaration of Independence, namely, the right to life, liberty, and the pursuit of happiness. Upon analyzing Trump’s rise to political power via the lenses (...) of Hannah Arendt’s concept of ideology and Louis Althusser’s notion of interpellation, I try to find hope through these dark times through looking at the increased momentum of the Black Lives Matter movement and the Youth Climate Movement, two social movements I interpret through the frame of Johan Galtung’s conception of positive peace, that is, as potential infrastructural social systems aligned with social justice that we should enact to promote human flourishing. (shrink)

Under the hit of the epidemic, an increasing number of young people exchange and purchase goods by watching and resorting to mobile short video advertisements. Therefore, it is of great significance to explore the influence mechanism of mobile short video advertising on the consumption behavior of young people. This study develops a theoretical framework including fashion, socialization, entertainment, personalization, brand, psychological needs, satisfaction, and consumption behavior using a stimulus–organism–response (SOR) theory. The data from 332 young people using mobile short video (...) advertising revealed that psychological needs exerted significant impacts on satisfaction, mediating the advertisements, and consumer satisfaction. The attributes of advertising, including fashion, socialization, entertainment, personalization, and branding, significantly promote young people’s psychological needs and satisfaction. In addition, satisfaction affects consumer behavior, and in the same manner, fashion and brand attribute directly impact consumer satisfaction. (shrink)

This study compares the perceptions and ethical evaluations of select advertising controversies between U.S. and South Korean cultures. In addition, the utility of using ethical ideologies, as measured by the Ethics Perception Questionnaire, is examined. Results suggest a surprising level of similarity between the two cultures regarding perceptions of advertising practices. The role of ideology factors strongly into theses evaluations as measured by the EQP.

Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far unrecognized. I diagnose this (...) problem using Charles Taylor''s work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles. (shrink)

This article explores gender inequities and sexual double standards in teens’ digital image exchange, drawing on a UK qualitative research project on youth ‘sexting’. We develop a critique of ‘postfeminist’ media cultures, suggesting teen ‘sexting’ presents specific age and gender related contradictions: teen girls are called upon to produce particular forms of ‘sexy’ self display, yet face legal repercussions, moral condemnation and ‘slut shaming’ when they do so. We examine the production/circulation of gendered value and sexual morality (...) via teens’ discussions of activities on Facebook and Blackberry. For instance, some boys accumulated ‘ratings’ by possessing and exchanging images of girls’ breasts, which operated as a form of currency and value. Girls, in contrast, largely discussed the taking, sharing or posting of such images as risky, potentially inciting blame and shame around sexual reputation (e.g. being called ‘slut’, ‘slag’ or ‘sket’). The daily negotiations of these new digitally mediated, heterosexualised, classed and raced norms of performing teen feminine and masculine desirability are considered. (shrink)

ABSTRACT Chemsex is a phenomenon in which typically gay, bisexual, trans, queer, and/or related communities of men take psychoactive drugs while having sex, often without a condom. The practice can lead to increased rates of HIV transmission, sexual assault, and in extreme cases murder. GBTQ+ men are already a stigmatised group so those who engage in chemsex face multiple stigmas. This study examines the ways that two types of media report on chemsex while negotiating these stigmas. We take a large (...) data set of newspaper articles written for the general British public and a smaller data set of magazines aimed at GBTQ+ men to examine how chemsex is represented in the media. We find that the mainstream press focus on extreme criminal cases involving chemsex, while the media aimed at GBTQ+ men focus on counselling services and discuss chemsex in relation to gay culture. Chemsex is unlikely to go away, and so we address how information about it is conveyed in different media and call for more research in this area. (shrink)

This article aims to provide a semiotic analysis of environmental law and youth protests. More precisely, drawing on speech act theory this article regards both as types of communication and teases out the inherent voice and message, specifically with regard to the interests of future generations. The argument unfolds in three steps. First, the article looks into speaker and speech of environmental law and argues that it speaks, as legislation does, in the first-person plural voice of a ‘we’. Second, (...) the article examines a speech of Greta Thunberg through the lens of Stanley Cavell’s theory of passionate utterances. This interpretation will unlock the political stakes of Thunberg’s speech as she claims standing with those responsible for enacting environmental law. Finally, the consequences of this reading will be analysed by relating message and voice of environmental law. As youth protests question ordinary forms of political representation, new ways of safeguarding the interests of future generations are called upon. (shrink)

Analytic philosophers increasingly make reference to the concept of ideology to think about how representational structures can lead to oppression, and argue that the distinctively pernicious functioning of things like propaganda and generic generalizations need to be explained in terms of ideology. The aim of this paper is two-fold. First, it aims to serve as an introduction to (some of) the best contemporary work on ideology in the analytic tradition. Second, it proposes a novel challenge for any such theory. The (...) challenge turns on the nature of intersectionality: it is hard to see how to render consistent the claims that ideology creates or sustains oppression with the claim that oppression is intersectional, without making substantial modifications to extant theories. The conclusion will be that certain projects in contemporary philosophy of language need to further develop their theories of ideology. (shrink)

This article examines and presents examples of contemporary advertising within the medical and health professions that continue the process and organisation of knowledge about women and their reproductive bodies. It draws on feminist and poststructural perspectives to inform a critical evaluation of the visual representations of menopausal women and hormone replacement therapy. These representations work to construct certain definitions of the feminine that sustain and support existing contradictory cultural meanings and values about menopause. I argue that the images continue to (...) misrepresent and define what forms of femininity and sexual gender are desirable and acceptable for menopausal women. The article addresses the problems of gender discrimination and bias within the advertising industry, and illustrates the ways in which readers of visual texts may be influenced by stereotypic assumptions concerning a woman's lived experience of menopause. It illustrates how specific symbolic images directed towards men and women for hormone replacement therapy, testosterone deficiency and sexual dysfunction influence the viewer's decision making and action responses. (shrink)

One of the prestige of young people’s identity today is through fashion. Fashion has even become a “religion” that binds the identity of the individual who wears it. The Sneaker, a form of fashion, also has a big role; even now, it has become a commodity and prestige with a fetish nuance. Therefore, this study aims to identify how the sneaker fetish becomes a space for simulating the lives of young people in Indonesia. Furthermore, this study also examines the problem (...) of the representation of youth-lifestyle simulations in Indonesia. This research uses a qualitative case study approach to play on Jean Baudrillard’s approach to simulacra and hyperreality, which also discusses David Chaney’s approach to fashion. Data collection was obtained from audience studies by examining tagging on social media, Instagram, from July 2022 to October 2022. The results of the study show that the sneaker trend does not only act as a complement to appearances, more than that, but it can also display the personal identity of the wearer. A sneaker community also facilitates the lifestyle of young people towards sneakers. Finally, the community shifted the concept of young people towards sneaker consumption to be more consumptive than before. On the other hand, young people do not realize that what they have done is a hyperreality that tries to identify itself with the best possible image and continues to shape it through massive consumption activities. This is where the sneaker concept shifts from a “community” to a “commodity”. (shrink)

Intersectional scholarship has become increasingly important, largely because it is more nuanced than scholarship emphasizing only class, race, or gender. Much intersectional scholarship is limiting, however, in curtailing our conceptualizations of how many intersecting identities might be relevant for explaining crime. The older literature on deviant subcultures, including gang studies, actually addressed issues of intersectionality, and in a less restrictive manner, also acknowledging the importance of youth and neighborhood ecology. Drawing on early and more recent subcultural scholarship, the (...) theoretical importance of Weberian and ethnomethodological themes is illustrated, suggesting the value of closely empirical research sensitive to theoretical issues including how social categories are used in explaining crime and how patterns of offending are carried by individuals subject to categorization. (shrink)

Older people are an increasingly important consumer group and hence advertising target, yet relatively little research in the UK and in Europe has examined how older adults are portrayed in advertising. In this study, a sample of 221 magazine advertisements depicting older adults were coded for features such as the advertised products, setting, role prominence, rhetorical scheme, tone and type of portrayal. In a departure from previous studies, we devised a set of six descriptive ‘types’ which encapsulate the way older (...) people are portrayed in these advertisements. Also, and as the main focus of this paper, we compared a magazine designed for people over 50 to ten general readership magazines in order to investigate any differences in the portrayal of older adults in age-targeted vs. general readership advertising. Previous research on old age stereotyping, social identity theory and inter-group theory form the basis of our analysis. (shrink)

In the last decades sociological research documented a fragmented and changing plurality of practices, identities, forms of aggregation and youth models. Studies on musical subcultures are a privileged field for the confirmation of survey results; in this field we can see the contrast between the positions based upon the orthodox categories of Birmingham’s Centre for Contemporary Cultural Studies (CCCS) – though adequated to new contexts and integrated with references to previously disregarded subcultures (McRobbie and Garber, Willis, Stanley Cohen, Clarke, (...) Frith) – and the positions inspired by postmodern theories, proposing a post-subcultural studies approach. Examples of the latter are Thornton’s studies on subcultural capital, Redhead’s, Melechi and Rietveld works on hedonistic subcultures, and the studies on fluid and emotional “neo-tribes”, theorized by Maffesoli and analyzed in the field of marketing by Cova and in the field of lifestyle by Shields, Hetherington, Muggleton, Malbon and Bennett. (shrink)

This article examines the relationship between gender, nations and nationalisms vis-a-vis the Indian state's nationalist identity and perceptions of security. It explores how the postcolonial Indian state's project of nation-building — reflective of a western secular-modern identity and a Hindutva-dominated identity — incorporates gender, with continuities and discontinuities, to articulate divergent forms of nationalist/communalist identities, `cartographic anxieties' and nuclear securities. The article contends that with the recent rise of the Hindu-Right BJP, guided by Hindutva ideology, the nature of representing the (...) Indian nation, its women and securities has changed from a geopolitical to a cultural perception — thereby necessitating a rereading of the Indian nation, nationalism, gender and its perceptions of security. (shrink)

With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this symbolic (...) fund of mass communication, the following text wishes to argue, from the perspective of rhetoric and cultural semiotics, that in the Japanese advertising message which is not transmitted mechanically between speaker and listener, one may recognise a model of impressiveness alongside a model of stimulation or of insertion . Also, calling on “syncretic” semiotics, this research devoted to the Japanese advertising discourse wishes to probe the way in which meaning is constructed through the act of signification resulted from the interaction of the verbal sentence with procedures and strategies that manifest themselves in several types of language, such as the visual, auditory, gestural, etc. (shrink)